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brahmotsavam Verdict: Disaster

Release Date: 2016-05-20 AP/TS First Day: Rs. 12.95 Cr
AP/TS First Week: Rs. 23.51 Cr AP/TS Lifetime: Rs. 25.39 Cr
India First Week: Rs. 28.26 Cr India Lifetime: Rs. 30.29 Cr
Worldwide First Week: Rs. 33.86 Cr Worldwide Lifetime: Rs. 36.19 Cr
USA Locations: USA
USA Premiers: $ 560 K USA First Day: $ 810 K
USA First Week: $ 1,098 K USA Lifetime: $ 1,158 K

INDIA CIRCUIT COLLECTIONS

  • ALL INDIA 1st Week: Rs. 28.26 Cr | Final: Rs. 30.29 Cr
  • TELUGU STATES 1st Day: Rs. 12.95 Cr | 1st Week: Rs. 23.51 Cr | Final: Rs. 25.39 Cr
  • NIZAM 1st Day: Rs. 4.00 Cr | 1st Week: Rs. 8.36 Cr | Final: Rs. 9.00 Cr
  • CEDED 1st Day: Rs. 1.45 Cr | 1st Week: Rs. 2.74 Cr | Final: Rs. 3.09 Cr
  • UA 1st Day: Rs. 0.89 Cr | 1st Week: Rs. 2.24 Cr | Final: Rs. 2.42 Cr
  • GUNTUR 1st Day: Rs. 1.90 Cr | 1st Week: Rs. 2.75 Cr | Final: Rs. 2.89 Cr
  • EAST 1st Day: Rs. 1.60 Cr | 1st Week: Rs. 2.40 Cr | Final: Rs. 2.59 Cr
  • KRISHNA 1st Day: Rs. 0.74 Cr | 1st Week: Rs. 1.66 Cr | Final: Rs. 1.76 Cr
  • WEST 1st Day: Rs. 1.92 Cr | 1st Week: Rs. 2.48 Cr | Final: Rs. 2.67 Cr
  • NELLORE 1st Day: Rs. 0.45 Cr | 1st Week: Rs. 0.88 Cr | Final: Rs. 0.97 Cr
  • ROI 1st Week: Rs. 4.75 Cr | Final: Rs. 4.90 Cr
  • CAST & CREDITS

    • Movie HeroMahesh Babu
    • Movie HeroineKajal AggarwalSamantha Ruth Prabhu
    Director: Srikanth Addala

    Brahmotsavam First day AP & TG Collections

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    Brahmotsavam has collected 13.07 Cr share in Andhra Pradesh & Telangana States on it’s 1st day. The opening is poor and lesser than his previous release Srimanthudu. In mass area Ceeded, the numbers are even less than “Aagadu” which indicates the opening is poor for Brahmotsavam. In terms of overall occupancy it is lesser than Aagadu in both states but huge hires,ticket hikes has made it’s collections look better than Aagadu. After “1-Nenokkadine” this is the Mahesh’s movie that didn’t open well.

    However, as mentioned above, due to ticket hikes and hires this movie entered into “Top 4 All Time Highest Openers” list of Tollywood , and also Mahesh’s All Time Second Best.

     

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    Mahesh Top 3 AP/TG  First Day Shares

    1.Srimanthudu : 14.43 Cr
    2.Brahmotsavam : 13.07 Cr
    3.Aagadu : 10.52 Cr

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    Brahmotsavam Review – An Insipid Family Drama

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    Brahmotsavam review Live updates Collections overseas talk

    Telugu360 Rating : 2.5/5

    Srikanth Addala has a unique view about life and living that is delinked from the material values that fill our daily moments. Most of his films have the touch of rustic beauty, unalloyed emotions and subtexts beyond the grasp of vocabulary. “Brahmotsavam” is another film coming from those perspectives which are at once autobiographical and also commentary-like on the state of the world today. But contrary to expectations, the film falters in delivering the final message of living together and seeking out our own kith and kin from far and within. It doesn’t just falter, it loses a great opportunity to rekindle the emotions in needless narrative of 156 minutes with larger-than-life motifs and scenes that do not pack a punch. The net result of “Brahmotsavam” despite grand intentions is that Mahesh Babu gets one of the weakest films that does no justice to his potential even though the image is preserved. While this is not exactly a film for his fans, the x factor that usually over-fills his films is missing even as he struggles for screen space with too many faces that sometimes freeload on the screen time making the film lag at many times.

    Mahesh Babu is very confident of film’s success and said that the concept will strike a chord with all age groups. He said Brahmotsavam is a wholesome entertainer brimmed with family values and emotions that are missing in the modern day. The promotional blitzkrieg has escalated the buzz on the film. The film is releasing today amidst huge expectations. Let’s see if it can match the expectations of the audience.

    Story Outline & Treatment

    The basic thread of the story is not something that requires an attempt of this magnitude: Satyaraj is the founder of a Paint business last valued at Rs.400 crores. His magnanimity and humility comes from the small help received from Rohini Hattangadi’s husband to set a small shop which grew into the conglomerate today. Satyaraj shares his wealth and affection with a larger family that includes Rohini’s four sons – Rao Ramesh, Shayaji Shinde, Naresh and Krishna Bhagwan. Rao Ramesh is the villain who harbors feelings of jealousy and ill-will towards the patriarch and wants to see his daughter Praneetha marry Mahesh, son of Satyaraj. The story has a twist in the interval block but later loses its way in fulfilling the desire of Mahesh to find his family roots right upto the seventh generation. A love story or two in between to introduce two leading heroines is what makes the screen hum a bit.

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    Direction & Technicalities:

    Srikanth credits himself as the man who penned the story, screenplay, dialogues and directed the film. That seems to be taking too much load on his sense of narrative and visual story-telling. Even though the dialogues have been blessed with the touches of the late Ganesh Patro and Krishna Chaitanya, they are effective only forty per cent of the time. Except the heart-tugging dialogues between Satyaraj and the family and those between Samantha and Mahesh and the punchlines of Rao Ramesh, there is lot of inertness in the lines of many characters which do not create impact. Screenplay of Srikanth has been always a lazy man’s effort to go through the motions. In the first half, the songs interrupt the flow of screenplay in a jarring fashion. In the second half, the screenplay interrupts the flow of the remaining two songs, of which the title song itself struggles to complete itself in jumpstarting visuals. In terms of direction, Srikanth needs to uplift himself to a level that the audience can sit back and enjoy rather than become more and more listless and finally restless. He has to make scenes interesting and complete with an intensity, otherwise, he should not attempt scenes. For example, the scene between Praneetha and Mahesh, the scene of confrontation between Mahesh and Rao Ramesh, the color splashing scene between Mahesh and Kajol in the first half should have ended with some logical conclusion. Instead, the scenes come and jump off into the next one or a new song with confusing frequency. While he got the cast of a lifetime, Srikanth failed to extract the salient potential of most characters except Satyaraj, Mahesh, Rao Ramesh, Samantha, Kajol and Jayasudha. While the first half of the film looks more colorful, romantic and grandiose, the story hardly moves an inch. Instead of over-investing in the romantic track between Mahesh and Kajal, the director should have concentrated on the characterization of the elderly and create conflict that sets the tempo in the second half. The second half is interesting with the entry of Samantha and loosens a bit until it becomes monotonous after the first twenty minutes once Mahesh goes from city to city in search of his ancestors’s whereabouts. But the sense of completeness is missing here too which shows the gaping holes in Srikanth’s direction.

    The best film-makers are experts in story-telling and masters of gestalt narration which means they have a sense of completing the blanks in a viewer’s mind. Who are the seven generations? Why is Mahesh seeking them now when his father knows three generations already and always maintained a dairy? And who is looking after the family business if he is backpacking pan-India? The biggest loophole is that Mahesh kneels before the three generations just like his father even if he feels an emotional connect with his father only? Then shouldn’t one of his father’s photos be added? Questions like this make you restless in the second half even as the director on his own trip in showing a documentary of places and new characters with uninteresting angles. Also, the scope for friction between the cousins should have been established more emphatically and linearly. Interval Block is good and gives scope for good performance for Mahesh which he emotes well.

    Performances:

    Satyaraj steals the show with his dignified acting and graceful paras on life and living. He is the soul of the film and the film is watchable in every scene he shows up. After “Mirchi” and “Bahubali”, this is a milestone for his career in Telugu films. Mahesh shines in his dressing and subtle acting; his romancing skills have gone a notch up with this film as he is comfortable with both Samantha and Kajal like never before. But this is a film where his role is not highlighted well-enough. Also, there is a textual commonality with his role in “Srimanthudu” which becomes very predictable and boring for even die-hard fans. The side-smile, the minimal dancing, the pounding fistwork in stunts and the winky face he makes when he is uncomfortable facing camera – all these are moments that fans have seen before. Can he surprise people with more improvisation and variety? It is time for more. Samantha sizzles the screen better with his vivacity than the glamor sprinkled by Kajal Agarwal. Jayasudha and Revathi say their lines well but the screen should have got burnt between them with some scenes set up together. Tulasi actually gets the better lines between the three lady characters. Vennela Kishore is the only one who infuses some comedy but he needs to slow down his dialogue delivery for people to catch breath with his words. The talented child artist Avantika should have got atleast one line to say in the film. Krishna Bhagwan fails to fire us to laughter.

    Cinematography by Ratnavelu is terrific and the set design by Thota Tharani stand out. The Brahmotsavam set looks truly authentic and gives you the divine feeling. Music by Mickey J Meyer is quite pleasing to the ears but the blame must fall on the director for imbalancing the rhythms by placing five songs in the first half and only two in the second half which screws up the whole pace of the film. Gopi Sundar seems to have used his extra-sensory perceptions about the film’s narrative by infusing new life into the BGM at many places in a way that the director couldn’t have matched up. On the whole, there are many films like “Pandanti Kaapuram” and “Samsaram Oka Chadarangam” which tested the theme of family bonds in two different directions of staying together vs. going nuclear. “Brahmotsavam” starts to rekindle that sentiment but failed to capitalize on the promise. It is barely watchable and might not pick up steam. A lesson for innovative producers like PVP not to get carried away with narratives that promise the moon and deliver half of it.

     

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    Brahmotsavam to shift to end May?

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    Mahesh Babu’s Brahmotsavam may very well miss the peak summer season if the latest reports are to be trusted. The movie’s shoot is progressing at a very slow pace and the film is not going to make it to the original end April or early May deadline.

    According to sources, the film may hit the screens on Superstar Krishna’s birthday, if work goes as planned from now on. The huge cast is also supposed to be an issue, with dates clashes of artists.

    Srikanth Addala is known to work at a slow pace and his previous films, Seethamma Vakitlo Sirimalle Chettu and Mukunda, also faced production delays. Slow pace and delays are not a problem as long as the film comes out well. So let us hope that Addala makes his mark with this film.

    This family entertainer is being directed by Srikanth Addala and PVP Cinema is handling the production. Samantha, Kajal and Pranitha are the heroines in this movie.

    Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

    Inside Scoop : Brahmotsavam Overseas Rights

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    Maheshbabu’s next movie Brahmotsavam, which is scheduled to be released in May 2016, has been sold for 13 crores for overseas. Classic Entertainments has acquired the rights for this prestigious movie.

    According to our sources , here is the scoop on how the overseas rights been influenced and by whom. Since this is a prestigious movie under PVP banner,and on top of it overseas King Maheshbabu’s previous movie Srimanthudu did staggering $2.8M in USA alone , many leading overseas distributors were in the race and finally three distributors remained with 12.5 crores to 13 crores offer.

    Originally Brahmotsavam’s producer PVP was said to be inclined to sell the rights to one particular banner which distributed Mahesh’s first blockbuster in overseas. Madam,the force behind, who theoretically has no business in producer’s tasks, insisted that Brahmotsavam rights should go to another distributor of her choice (both parties offered same price though). Poor producer tried to convince her but failed. Finally, Madam called the shots and her choice of distributor got the rights.

    It is quiet common that each distributor lobbies through their best source to acquire the rights and nothing wrong if someone tries through “Madam“. But, this case is slightly beyond that says a little bird in the industry ; “Why wouldn’t a producers’ choice be honored ?” is the disgruntle.

    “Since the hero is in full demand, whatever the Madam is dictating has been honored by producers,technicians or people around for now. But, once the box-office position alter slightly, then the same people will show respectful exit to the extraneous influence or meddling in the business deals” is said to be the common opinion in the industry.What do you say folks ?

    Next….what it takes to break-even if overseas rights are brought at 13 crores ? Stay tuned to Telugu360.com

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    Brahmotsavam Ooty schedule to kick start soon

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    Prince Mahesh Babu‘s upcoming film Brahmotsavam is fast finishing its shoot. The latest update reveals that the unit has wrapped up its third schedule yesterday in Ramoji Film City. Key scenes featuring the principal cast have been shot in this schedule. Mahesh Babu, Satya Raj, Pranitha Subhash and few others took part in the shoot.

    The team will now head to Ooty for its next schedule which will commence on December 12th. The schedule will continue till the end of this month. Srikanth Addala of SVSC fame is directing the film and Prasad V Potluri is producing it. Samantha, Kajal Aggarwal and Pranitha Subhash are playing the female leads in the film and Mickey J Meyer is scoring the tunes.

    The film is slated to hit the screens in April next year.

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    Brahmotsavam fresh schedule to kick start soon

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    Superstar Prince Mahesh Babu, who is high on the success of Srimanthudu, is currently busy shooting for yet another family entertainer Brahmotsavam which is being directed by SVSC fame Srikanth Addala. The regular shooting has been progressing in Ramoji Film City from the past few weeks and key scenes featuring the principal cast are being canned by the unit.

    The unit is currently taking brief rest and the latest update is that the fresh schedule will kick start from November 28th and will continue till the first week of December. After wrapping up this schedule, the unit will move to Ooty for the next schedule.

    Samantha, Kajal Aggarwal and Pranitha Subhash are playing the lead roles in the film and PVP Cinema banner is bankrolling it. Mickey J Meyer is scoring the tunes.

    Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

    Brahmotsavam next schedule in Ooty

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    The regular shooting of Prince Mahesh Babu’s upcoming family entertainer Brahmotsavam, in the direction of SVSC fame Srikanth Addala, is going on at a rapid pace in Ramoji Film City. Recently, a situational song has been canned and some crucial scenes are being shot at present.

    The makers of the film are planning a brief schedule in Ooty from November first week. The current schedule will be wrapped in the next week. Samantha, Kajal Aggarwal, Pranitha Subhash are the heroines in the film. Prasad V Potluri is producing the film on PVP Cinema banner. Mickey J Meyer is scoring the soundtrack for the film.

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    Mahesh Babu to dub in Tamil for Brahmotsavam ?

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    The second schedule of Prince Mahesh Babu starrer Brahmotsavam is happening in Hyderabad. Some crucial scenes inside a house set are being canned at present. Srikanth Addala of SVSC fame is directing the film and PVP is bankrolling it. Touted to be an out and out family entertainer, the bilingual film features an ensemble cast.

    The latest buzz in the media is that Mahesh Babu is going to dub himself for the Tamil version of Brahmotsavam. It is well known that Mahesh Babu is quite familiar with Tamil and he had initially planned to dub himself for Srimanthudu, but it didn’t happen due to unknown reasons. Sources close to the actor informed that he is going to do it this time.

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    Brahmotsavam new schedule kicks off from today

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    The fresh schedule of Superstar Prince Mahesh Babu’s forthcoming family entertainer, Brahmotsavam, will start rolling from today in Ramoji Film City. A special house set has been erected and some important scenes featuring the entire cast will be shot inside the set. This schedule will continue till the third week of this month.

    Srikanth Addala of SVSC fame is directing the film and PVP Cinema is producing it. Samantha, Kajal Aggarwal and Pranitha Subhash are the female leads in the film. Young composer Mickey J Meyer is scoring the soundtrack for the film. The film is slated to hit the screens for Summer next year.

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    ‘Brahmotsavam’ next schedule details

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    The regular shooting of Prince Mahesh Babu starrer Brahmotsavam kick started a couple of weeks ago in Ramoji Film City. A glitzy Sangeeth song, featuring the entire cast, was shot in this schedule.

    The team is now taking a small gap and the next schedule will commence from October 5th again in RFC and some crucial scenes will be shot till October 16th. It is heard that Samantha and Kajal Aggarwal will join the unit in this schedule. Young starlets Pranitha Subhash and Chandini Chowdary already took part in the first schedule.

    Directed by Srikanth Addala, the film is being produced by PVP Cinema banner. Mickey J Meyer is the music composer.

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    Popular artist plays a lengthy role in Brahmotsavam

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    Brahmotsavam is an upcoming family drama starring Prince Mahesh Babu in the lead role. Samantha, Kajal Aggarwal and Pranitha Subhash are the heroines in the film and young starlet Chandini Chowdary is essaying a crucial role in the film. The film’s shoot commenced a couple of weeks ago in Hyderabad.

    The film stars a lot of established artists in crucial roles. A close source to the unit confirmed that Rao Ramesh is playing a very important role and will have a lot of screen time in the film. It is learnt that Rao Ramesh will take part for nearly 40 days of regular shoot and his character is going to be pivotal in Brahmotsavam. The close source adds that he was paid hefty sum as remuneration.

    Directed by Srikanth Addala, the film is being produced by PVP Cinema. The story is set against the backdrop of Vijayawada and the current schedule of the film is going on in Ramoji Film City. The film is slated to hit the screens for Summer next year.

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    Young starlet roped in for Brahmotsavam

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    Already featuring an ensemble cast, Prince Mahesh Babu‘s upcoming family entertainer Brahmotsavam will have one more addition in the form of young starlet Chandini Chowdary. The Vizag girl, who made her debut with ‘Ketugadu’, will be seen in a special number with Mahesh Babu in Brahmotsavam.

    She will be essaying a crucial role in the film and will have some interesting scenes with Mahesh Babu. A close source reveals that she has completed shooting for the introduction song in film and will feature in the intro scene of Mahesh Babu. The Srikanth Addala directional has Samantha, Kajal Aggarwal and Pranitha Subhash as the female leads. The film’s shoot commenced a few days ago in Ramoji Film City. PVP Cinema is bankrolling the film and Mickey J Meyer is composing the tunes.

    Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

    ‘Brahmotsavam’ gets underway from today

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    The first schedule of Prince Mahesh Babu‘s forthcoming family entertainer, Brahmotsavam, kick started today in Ramoji Film City. The unit is canning a family song in a specially erected set and Mahesh Babu along with the principal cast is taking part in the shoot. Directed by SVSC fame Srikanth Addala, the plot of movie revolves around the backdrop of Vijayawada .

    PVP Cinema banner is producing the film and gorgeous beauties Samantha, Pranitha Subash and Kajal Aggarwal are the heroines. Mickey J Meyer is the music composer. Popular cinematographer Rantavelu is canning the shots for the film and Sreekar Prasad is handling the editing department.

    The movie will simultaneously release in Telugu and Tamil.

    Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

    Mahesh Babu’s Brahmotsavam shoot from September 16th

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    Mahesh Babu, who was busy until recently promoting his career biggest blockbuster Srimanthudu will move on to his next movie very soon. Brahmotsavam regular shoot will start from September 16th in temple town Tirupathi. Mahesh Babu will join shoot on the very first day. Mahesh Babu will be donning a new getup in this film.

    Samantha will be the leading lady and Kajal is playing second heroine role in this film. Ace cinematographer Ratnavelu will be working for the film. Mickey J Mayer who is a regular for all Srikanth Addala directional ventures will be scoring music. Mahesh Babu and PVP are co-producing this film. Brahmotsavam will be Summer 2016 release.

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    Sunil to play a cameo in Mahesh Babu’s next

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    Star comedian turned actor Sunil is currently busy shooting for his upcoming film in the direction of Vamshi Krishna Akkella and he is also busy wrapping up the dubbing for his next release Krishnashtami. The latest update reveals that he is going to play a cameo in Mahesh Babu‘s next film Brahmotsavam.

    Close sources to Sunil informed that he has given the nod to a crucial role in ‘Brahmotsavam’ which is going to kick start in the next week. Srikanth Addala is the director of the film and PVP Cinema banner is producing it. It is believed that Sunil will join the unit on the 20th of this month. Samantha, Pranitha Subhash and Kajal are the female leads in the film.

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    Brahmotsavam first schedule from September 10th

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    Mahesh Babu who is enjoying the super success of his film Srimanthudu is all set to start shooting for his next film Brahmotsavam in the direction of Srikanth Addala. Brahmotsavam will start rolling from the 10th of September. Samantha and Kajal will be seen as leading ladies in this film. Praneetha Subhash plays a crucial role. Samantha will start shooting for her part in November 2015. Staying true to the style of Srikanth Addala, Brahmotsavam will be a soft family entertainer. PVP cinemas is producing this film and are planning a late March 2016 release. Mickey J Mayer will be scoring tunes and R.Ratnavelu will be cranking the camera for this film which is set in Vijayawada backdrop.

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    NTR To Get Pongal Advantage

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    Jr.NTR is busy shooting for his 25th film in the direction of Sukumar. This film is being extensively shot in picturesque locations of Europe. Nannaku Prematho is the working title of this film. Nannaku Prematho is all set to be a Pongal 2016 release. As things stand currently, there is no other biggie which is likely to make it to the theaters this Pongal. Pawan Kalyan’s Sardaar Gabbar Singh is likely to make it to theaters only in the month of March 2016. Allu Arjun’s film with Boyapati Sreenu will be ready only for Summer. Mahesh Babu is yet to start his next film, Brahmotsavam. All these indicate to a solo Pongal release for NTR this 2016 which stands as a huge advantage as usually a minimum of 2 films are released for festivals like Dusserah Pongal.

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    Mahesh Babu’s Brahmotsavam postponed

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    Mahesh Babu is all set to start working on his next film. The film which will be directed by Srikanth Addala is titled Brahmotsavam. This film was initially planned for Pongal 2016 release and a press release was given by the production house to this effect. Latest we hear is that this film is unlikely to make it to theaters for Pongal 2016 and is being planned for Summer 2016 release. Shoot of the film which was initially planned to take off in July 2015 is pushed to August 2015. Samantha and Kajal are paired with Mahesh Babu in this film with Samantha being the main lead. Mickey J Meyer is scoring tunes for this film which is produced by Prasad V Potluri on PVP Cinemas banner.

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