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Maruthi’s web film: Deals Closed

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Maruthi is one director who can complete a film on a strict budget without compromising on quality. Top production house UV Creations produced a small web-based film Ek Mini Katha recently. The film was made on a budget of Rs 2.5 crores and Amazon Prime picked up the film for Rs 9 crores. UV Creations now joined hands with Maruthi for a similar attempt and the shoot of the film is happening in Aluminium Factory currently. Santosh Shobhan and Mehreen are the lead actors in the project which will be completed in just 30 days.

As per the news we hear, the web-based film is made on a strict budget of Rs 2 crores. Telugu digital platform Aha picked up the rights of the film for Rs 6 crores and the deal is closed even before the shoot commenced. Maruthi and UV Creations will share the profits equally which means Maruthi will take Rs 2 crores home for his work for 30 days. Maruthi will resume the shoot of Gopichand’s Pakka Commercial once he is done with the shoot of this web-based project.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Digital media: Senior heroines next destination in 2021

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Digital media and web series has been there for more than a couple of years but it was not really popular in Telugu till 2020. But Covid–19 and subsequent lockdown brought many changes in the way Telugu audiences seek entertainment. More digital content is made available by the makers and the audience also slowly getting habituated to such digital entertainment.

With this the makers of digital media got confidence and now they are spending more on production and roping noted artists and stars onto the digital platforms. This has become a boon to the senior heroines who got married or who are on the verge of fading away. Already Samantha joined aha and her SamJam is getting good viewership mainly because of inviting huge stars to the show. Chiranjeevi, Vijaya Devarakonda’s episodes have become hugely popular on aha.

Now, Tamanna is also all set to join digital media. She is also joining aha as she has a good rapport with Allu Aravind who gave her good opportunities at the beginning of her career. She did 100% love and Badrinath movies in his banner. Now aha is planning a web series as well as a separate show with Tamanna. The makers of aha are pinning high hopes on the web series ’11th hour’ starring Tamanna.

Another senior actress who is already in the digital media is Kajal. Her web series “Live telecast” in Hotstar is a god hit already. The series directed by Venkat Prabhu and now some other Tamil directors are also planning web series with Kajal as the lead. She got recently married and will continue to act in the movies as well as web series.

What about male stars:

On the other hand, OTTs are also approaching big stars to join web series. One such series is being planned with Rana and Venkatesh as the leads but it may take a while for that to completely realize. Jagapathi Babu is one actor who did web series earlier than other heroes. Another actor Satya Dev’s Locked in aha was a smashing hit and it was much better than many Tollywood movies in the Thriller genre. Navadeep’s Masti is also a reasonable hit.

However, web series is still thought of as inferior to films by some stars and they are hesitating to take up web content. If they really understand the power of web platforms, we may see a lot of improvement in the quality of Telugu digital content.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

A New Target for Maruthi

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Director Maruthi getting into web series

Tollywood has been quite focused on web series currently and top production houses like Arka Media Works and Vyjayanthi Movies have been busy producing some interesting web series. Tollywood audience too have been showing enough interest if the web series has known faces or top directors or filmmakers involved. Now young director Maruthi who has been occupied with interesting films is all set to produce couple of web series and the work has been initiated.

Maruthi is all set to direct Naga Chaitanya in his next and the pre-production work of the film is on. Along with this, Maruthi has been busy penning the concepts for the web series which will relate to the youth of this generation. His close associates will direct them and Maruthi is in plans to create new benchmarks with them. A whopping budget has been allotted and the principle cast is being finalized currently. We have to wait and see if Maruthi can make a huge impact in the web world too and continue introducing fresh talent.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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