Any NRI who has not visited Hyderabad after or India after 2000, and who just comes in to take a tour, will be astonished at the level of urbanisation and progress that the country has made in the last decade and a half. The number of luxury brands and outlets available in Hyderabad will shock them.
Fueled by the real estate boom and generous lending practices from banks, many businessmen splurged on extravagant luxuries over the years. The situation is such that Hyderabad is even known as the Range Rover capital of India!
But now, things are a lot different. Real Estate has cooled down and liquidity has tightened, leading to a cutback on spending for luxury items. Many luxury stores in Hyderabad are reeling from this crisis and business is very dull. This is especially true for super premium car dealers.
They only have one hope and that is Tollywood. More specifically, the top heroes in the Film Industry. Right now, the Film Industry is the only place where big spending is still going on. In fact, many of our leading heroes have purchased big ticket luxury vehicles within the last one year.
Be it automobiles or clothes or household items, Tollywood is one industry that is single handedly supporting the luxury goods business in Hyderabad. Guess who comes next? Yes, you are right. Politicians come next.
