Mega Producer Allu Aravind has been scoring back to back hits and his production house Geetha Arts has been listed as one of the best and top production houses of the country. Several young and aspiring directors dream of working with Geetha Arts. They support the directors to the core and give them a free hand once the plot gets locked. The selection of actors and technicians is the choice of the director and not the producer.
Most of the directors will be on board on profit sharing and as promised, Geetha Arts pays their part if the film works out. They are very prompt with payments. After Geetha Govindam was successful, seeing potential of film, some insiders advised Allu Aravind to pay a lump sum and clear of dues to director Parasuram (as he had profit share agreement). But Allu Aravindh rejected that and told “kastapaddadu dabbulu chesukonivvandi” Geetha Arts and Allu Aravind loves to give the success credit to the director or the technician and they are well appreciated. After filmmaking, Geetha Arts follows a process and promotes the film on a lavish scale and prefers to release the film at the right time because of which most of the films fetch good results.
Perfect planning, right script selection, picking up the director, promising production values, promoting the film as per the content made Geetha Arts the favorite production house for Tollywood directors.
