A suo motu case was registered on Thursday against the management of a city mall and the event organisers after actress Nidhhi Agerwal was allegedly mobbed during a song launch event for the upcoming Prabhas starrer The Raja Saab. Police stated that the event was conducted without prior permission and lacked proper security and crowd management arrangements.
The incident occurred on Wednesday night, when a large number of fans gathered at the mall for the song launch. As the actress attempted to leave the venue, the situation turned chaotic. Fans surrounded her from all sides, eager to take photographs and interact with her. Several videos of the incident went viral on social media, showing the actress visibly distressed and struggling to move through the crowd before security personnel escorted her to her car. Following this, the Kukatpally Housing Board police registered a case against the mall management and organisers and began an investigation into possible lapses.
Civic Sense Under Scrutiny
After the incident, social media platforms were flooded with reactions. Many users, influencers, and public voices criticised the crowd, calling the behaviour irresponsible and lacking basic civic sense. Concerns were raised about personal space, safety, and the need for better public discipline at celebrity events. The visuals sparked strong criticism, with several voices stressing that admiration should never cross into discomfort.
Organisers’ Responsibility in Star-Centric Events
At the same time, a softer and more balanced narrative also emerged online. Several commentators pointed out that in India, film stars are often seen as more than entertainers. For many fans, encountering their favourite actor or actress feels emotional and overwhelming, almost like meeting someone from another world. In such situations, expecting fans to behave with complete restraint may not always be realistic.
This has shifted attention toward event organisers and PR teams. When stars with massive fan followings are involved, experts feel that organisers must anticipate crowd behaviour and plan accordingly. Open mall events without strong access control and security can easily spiral out of control. While unruly behaviour cannot be defended, the incident has made a strong statement about the need for careful planning, stricter permissions, and stronger safety protocols to ensure such events are safe for everyone involved.
