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Shivam heading towards a disaster in Overseas

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Ram-starrer Shivam released last Friday amidst high expectations. Srinivas Reddy is the director for the film and Rashi Khanna is the heroine. Ram has pinned a lot of hopes on the film and took part in the extensive promotional campaign.

After releasing across 41 screens in the US, the film managed to collect a measly $12,800 on Thursday Premiers. The sad story continued as the collections plummeted to just $8440 on Friday. With the pathetic collections after the premier and the first day shows, disaster is already written all over Shivam. The response from the audience is not promising and the web reviews are also not encouraging.

Sravanthi Ravi Kishore is the producer and Devi Sri Prasad is the music director for the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Shivam takes a poor start in Overseas

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Ram-starrer Shivam released today amidst high expectations. Srinivas Reddy is the director for the film and Rashi Khanna is the heroine. Ram has pinned a lot of hopes on the film and promoted it aggressively all over the Telugu states. Shivam marks the biggest ever release in Ram’s career.

After releasing across 41 screens in the US, the film managed to collected a measly $ 12,800 on Thursday Premiers. Initially, the film was slated to release across 87 screens, but some shows were cancelled. The response from the audience is not promising and the web reviews are also not encouraging.

Sravanthi Ravi Kishore is the producer and Devi Sri Prasad is the music director for the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Some novelty amidst familiarity in Shivam – Director Sreenivas Reddy

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Sreenivas Reddy, the director of Ram-Raashi Khanna starrer Shivam, was a good academic student before he came into the industry. Studying responsibly and yet keeping his love for cinema understated, he was always game for opportunities. Being in Nellore was very ideal for him, as he was exposed to Tamil and Telugu cinema on an equal measure. Angrez was his first as an assistant, before he joined Surender Reddy’s camp. His confidence increased, thereby with the influences around and working in films like Kick, Ooseravelli and Race Gurram, the commercial sensibilities in him grew. He dreams of directing Allu Arjun one day. But, he wants to deliver a hit before that happens. The director in an exclusive conversation with Telugu360.com assures there will be novelty even in a commercial entertainer like Shivam. More into that below.

I have completed B.Tech from SV University and have no filmi background and influence of anyone. I would watch films on weekends three shows without a break on the same day. My grandfather would fund me and my parents didn’t know about my movie watching spree. I would spend my Sundays in the three theatres and this was when I was studying 8th and 9th standard. My father was a contractor, mother, a housewife. What started as a time pass, became an interest, hobby and then a passion. Even while watching so many films, I stood first in the school. While I used films as recreation, my peers spent on something else. In college later on, if I wouldn’t watch a film I would feel restless. I would jump walls to go to films. My family would get complaint letters that I was bunking college but my parents never believed the college authorities because my marks were exemplary. Later on, I began selecting films for viewing.

I watched too many Ajith films, as Nellore where I studied had a lot of Tamil influences. Especially Vaali by SJ Suryah. That was when I started thinking about the director as a great narrator. I would discuss with friends about an auteur like Karunakaran, Suryah more than the artistes. I would read their interviews where they would say that their life revolved around films. While I was studying in Tirupati, everyFriday I would go to Chennai watch films and make efforts to join the industry. I was advised by people to finish my studies first and then pursue a film career. My family still didn’t know about my fetish for cinema and neither did I let them know. I got a job in Hyderabad but didn’t join lest I might get stuck in academics. I nevertheless moved to Hyderabad convincing my parents that I am interested in higher studies but actually began looking for opportunities to become a director with a B. Tech resume on hand. I stayed put in Srinagar Colony as I thought that was the place many film people lived.

I joined Angrez as an assistant director to Kunta Nikhil. It gave me a superb experience. I joined as a last assistant and finally ended up as a main assistant. Started learning what a film is, how many departments are there in it, the hierarchy etc. I worked hard and I learnt the structure and business of film making. It became a success and we followed it up with Hyderabad Nawabs. I started implementing what I learnt in Angrez and it gave me a lot of confidence. I did small films after that and was summoned by Surender Reddy when he was looking for an associate. Art director Narayan Reddy recommended me and I worked on Kick, Ooservalli and Race Gurram. I got a complete picture after I joined Surender Reddy’s team. I would read plenty of books on screenplay. I also realised book knowledge and what you learn from institutes is totally contrasting to what you learn practically. When they join the sets, they are completely confused. Direction is about creativity, and Seinfeld, the screenplay writer says if you have the capacity to cheat audience, you don’t have to follow the rules in his book.

Till then I did small budget films, but when I joined Surender Reddy, the scale of film making grew and so had my thinking capacity. Freedom grew in aspects of creativity, the span grew and I began writing. Surender Reddy has a habit of changing assistant directors with every movie. I was the only one who stayed on with him for four films. Even while I was working there, I started writing my script in the nights keeping Bunny on my mind. I thought later I must first deliver a hit and then approach him. I like commercial elements, mass, crazy dialogues. With Surender Reddy, there was a perfect wavelength and sync. The dialogues that I had written for a few scenes worked big time and the director liked it. I can’t write in poetic way like certain directors, but I can manage colloquial dialogues with satire well. It is just about the treatment of the dialogues and the director would ask me to write a few dialogues for certain scenes. In Race Gurram, I had written the interval dialogue. It felt good that my dialogues were accepted for thirty five plus crore films. When I saw the response onscreen, I felt good. In story writing we can’t go beyond the limit in Telugu cinema. If we want that way, we shouldn’t go to a commercial hero, we should go to new hero. If you go with commercial hero you should do films as per the expectations of the audience.

If you try something new, it takes time for people to register it on their minds. So for Shivam, in the commercial film format, I avoided the regular and routine points and added new points. A hero should love the heroine, a hero should fight the villain is standard, we can only change reasons. So when I added a new reason, the fresh look became very evident. A few friends gave a good feedback, I narrated it to a hero but had to change the hero as there was a small issue and producer Sravanti Ravi Kishore called me. Ooseravelli was supposed to take off with Ram, it happened with NTR due to some disturbance. At that time, I knew Ravi Kishore. He asked me for a script but by then they started Masala. So, I told the story to Nitin and since it didn’t happen with him, it came back to Ram. I went with a bound script and dialogues. The shoot went on comfortably. You will enjoy the novel point in the film though the format is regular. Revealing it will be like killing the soul of the movie.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Gemini TV bags ‘Shivam’ for a hefty amount

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With just one day left for the release of ‘Shivam’, the film’s lead pair, Ram and Rashi Khanna, are busy with the last leg of the extensive promotions. The film is gearing up for a huge release on October 2nd.

According to an exclusive update, the film’s satellite rights were bagged by Gemini TV for a whopping price. Srinivas Reddy is the director and Sravanthi Ravi Kishore is the producer. Devi Sri Prasad composed the music for the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Shivam censor formalities completed

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Young hero Ram’s forthcoming action entertainer, Shivam, is censored with a U/A certificate. With this, the film is gearing up to hit the screens on October 2nd. The team is currently busy promoting the film.

Srinivas Reddy is the director for the film and Sravanthi Ravi Kishore has produced it. Rashi Khanna is the female lead in the film and Devi Sri Prasad is the music director. The pre release business for the film is very good and the unit is confident about the film’s success.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ram’s Shivam song shoot

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Energetic Star Ram and Rashi Khanna are busy shaking a leg to the dance moves choreographed by Jhonny master in Hyderabad. A song, which is a very peppy number is being shot on Ram and Rashi Khanna in and around Hyderabad. Audio release function of this movie will be held on September 12th 2015 at Shilpa Kala Vedika, Hyderabad.

Brahmanandam, Posani Krishna Murali, Jayaprakash Reddy and other senior actors are playing key roles in this confusion drama. Shivam is being directed by debutant Srinivas Reddy who earlier assisted Surender Reddy. Devi Sri Prasad is scoring music. Producer Sravanthi Ravi Kishore is planning to release the movie on October 2nd 2015.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ram’s Shivam audio release teaser today

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Ram is gearing up to start promotional campaign for his upcoming release, Shivam. A short audio release teaser will be launched today at 5 PM to kick start promotion of the film. Audio release function of Shivam will be held on Septemer 12th in Hyderabad.

Shivam has music scored by Devi Sri Prasad whose association with Ram has always delivered chartbuster music. Rashi Khanna will be seen beside Ram in this film. Debutant Srinivas Reddy is directing the film. Shivam is likely to release on October 2nd 2015.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Shivam audio release date announced

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Shivam is an upcoming action entertainer starring energetic hero Ram and gorgeous beauty Rashi Khanna in the lead roles. Srinivas Reddy is directing the film and Sravanthi Ravi Kishore is bankrolling it. Recently, the unit has wrapped up a busy schedule in Europe.

The film’s audio launch event will be held on 12 th of this month in Hyderabad. The teaser of the film will be released very soon and the makers have already confirmed that the movie will hit the screens on October 2nd. The entire shooting part will be wrapped up in a few more days and the post production activities are going on at a brisk pace. Devi Sri Prasad has given the tunes for this film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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