The reality behind Taxiwaala : Smart and Innovative promotions

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Vijay Devarakonda’s science fiction thriller Taxiwaala was leaked in YouTube during its post production phase. After wrapping up all activities, the film is now gearing up for release this 17th. The makers are going all out to promote the film aggressively ahead of its release.

They have unveiled a promo ‘ The Reality Behind Taxiwaala’ which is a three minute video featuring Vijay Devarakonda and a bunch of kids. The video snippet is a smart and innovative way to promote the film. It seems like the makers have released the video to clear the negative buzz that has been making rounds in audience after the leaked version went viral in social media.

The promo has a confident looking Vijay explaining the kids that the leaked version is just a raw footage without the final touches. He convinces them by drawing an analogy between a half baked Pasta and the leaked version of Taxiwaala and says that there is lot more left to make it appealing.

This is quite an innovative approach by the makers of Taxiwaala to generate good hype around the film which has very little buzz among audience and trade circles. Directed by Rahul Sankrithyan, the film is produced by GA2 and UV Creations.

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