Ever since Narendra Modi announced the discontinuation of Rs 500 and Rs 1000 notes, it had a huge impact on various industries. The most badly affected is cinema after which many big films walked out pushing their release dates ahead. After Nikhil’s Ekkadaki Pothavu Chinnavada gave a huge relief, Ram Charan stepped out with his latest outing Dhruva which marks the first biggest release in Tollywood after currency demonetisation. The movie released all over last Friday and raked some decent figures over the weekend.
With decent word of mouth, the collections have been phenomenal all over which has been a huge relief. Trade analysts, filmmakers, distributors and exhibitors kept a close watch on the happenings of Dhruva so as to take their steps in the coming days. With Sankranthi aiming big releases, the Monday figures of Dhruva will be quite crucial for every filmmaker to release their films in the coming months. Analysts revealed that there has been an argument between the filmmakers and distributors regarding the price reductions for the upcoming big releases during this currency crisis time. The weekday figures of Dhruva will sure decide the fate of many big releases in Tollywood.
