Will Bollywood biggies follow Radhe?


Salman Khan’s recent offering Radhe took up the digital path and released on ZeePlex. The film released on a pay-per-view basis and is streamed for Rs 249 per view. The production house announced that the film received 4.2 million views on day one and the film had a fabulous weekend all over. The response for the film is mixed and several Bollywood filmmakers have been waiting to witness the performance of Radhe on ZeePlex. Zee Studios will calculate the final profit and loss statement after which they will choose the path and release some more projects in the coming months.

Some of the filmmakers are not convinced with the pay per view basis release considering the current situations while some of them are keen to head for a digital release with their movies. Some of them are expecting a whopping amount to close the digital deal instead of pay-per-view basis.

Considering the second wave of coronavirus, it is impossible for the Bollywood biggies to release this year in theatres. But some of them will head for digital release considering the offers. Akshay Kumar’s upcoming movie Bellbottom is the next biggie from Hindi to have a digital release and the film will soon stream on Disney Plus Hotstar.

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