If you are an Indian, unless you are living in a bunker, by this time must be aware of a phenomenon in films called Baahubali-2 that is releasing on Apr 27th 2017. Print , Television , Web and Social media is abuzz with the biggest film release event in Indian history.
Cashing the skyrocketing craze of Baahubali-2, exhibitors worldwide have placed a very high premium on the admission price for this film. In USA too, the situation is no different. As we know Hollywood big ticket movies price is $10-$14 for regular screens , $14-$18 for IMAX formats depending on locations. For Baahubali-2, Telugu language ticket prices are $30 for regular screens , $40 for IMAX version.
Major Hollywood studios were stunned as they saw the bookings in IMAX theaters. In particular, major studios like Warner Brothers, were surprised that tickets are selling like hot cakes even when priced at $40. Telugu360 talked to a theater in Mid-West. Even for highly anticipated Hollywood movies, this theater does a pre-release business of $45-50K. For Bahubali, this theater has already sold tickets of worth $85k, still a good three days before the release.
If this movie reaches the lofty expectations, Hollywood need to brace for more shocks.
