After the major deal with Warners Bros Discovery, Jio Cinema and Viacom18 streaming service together signed a multi-year deal with global media and entertainment company NBCU Universal. The content from Universal Television, UCP, Universal international studies, Universal Pictures, Sky Studios, Bravo and many more portfolios are included in the deal. Currently, Jio has a premium membership plan for Rs 999/- for a year, which is really worth after Jio Cinema added a lot of content to the streaming platform.

The deal is going to boost the Jio Cinema users for NBCU’s renowned content. Now Jio will have the premium content of Hollywood. In addition to free sports streaming, Jio has now got significant content from the streaming platforms. Jio Cinema is slowly moulding itself to be the biggest OTT streaming platform by crossing Netflix and Amazon Prime with huge content.

Jiocinema is breaking all the records of OTT platforms. Recently CSK Vs GT match has clocked the highest-ever viewership during the final overs. This is a world record for the most number of concurrent viewers. Jio Cinema is getting ready to set up new benchmarks.

They had a deal with HBO and this has resulted in many premium subscriptions. Now the latest update is that Jio Cinema going to have a new release on their OTT app every weekend and that too for free of cost. Without even logging in, you can start watching the movie, like how IPL 2023 is currently being streamed on the Jio Cinema app.

While other OTT giants are working on Video on Demand, Jio Cinema is working on advertising-based video-on-demand (AVOD) that is to attract new users for its premium content free of cost. They started the storm with FIFA World Cup Qatar 2022 and Indian Premier League 2023 was a bonanza. Jio Cinema has roped 26 marquee sponsors in terms of sponsorships and advertisers, this was the highest ever for a sports event.

Besides this Salman Khan has recently announced that Bigg Boss OTT Season 2 will be exclusively available on Jio Cinema.

All these are going to create chaos for the weekend theatre releases. The walk-in moviegoers might see a dip as everything is available on OTT, who would prefer traveling all the way to theatres on packed roads?

Since the beginning of the month, HBO content is not available in India as the Disney-owned Star TV platform deal got expired by the end of March this year. Jio TV which is turning out to be the biggest broadcast venture of India through IPL 2023 has struck a deal with Warner Bros Discovery Inc and Viacom18 to bring the content to India against Amazon and Netflix.

Now Game of Thrones, Succession, Lord of the Rings and Harry Potter Series will become available on the Reliance-owned Jio Cinema app. HBO Original, Max Original and Warner Bros Television Series will now be telecast on the same day as the US. This deal is going to add thousands of streaming hours to Jio app.Viacome18 won IPL digital streaming rights of IPL from 2023 to 2027 for $ 2.9 billion, which includes the share of Reliance, Paramount Global and Bodhi Tree.