YuppTV re-launches Zee, the premium entertainment network’s channels in the UK and across Europe.

Key Zee channels such as Zee TV, &TV, Zee Cinema, Zee Telugu, Zee Tamil, Zee Kannada, Zee Keralam, Zee Punjabi, Zee Marathi and Zee Bangla among others will be available to UK and European viewers.

YuppTV, the world’s leading OTT platform for South-Asian content, is all set to re-launch Zee Entertainment in UK and Rest Of Europe on 3^rd May 2021. Through its platform, viewers will now be able to catch a wide mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies in Hindi & regional languages from Zee channels.

Zee Entertainment offers a bouquet of entertainment channels and is one of the leaders among South Asian entertainment channels. With the re-launch of this network in UK and Rest of Europe markets, YuppTV users will be able to enjoy the delightful blend of programming across genres.

Commenting on the association, Mr Uday Reddy, Founder & CEO of YuppTV, said, ‘’We are delighted to once again join hands with one of the leading entertainment network, Zee Entertainment, to bring back its premium entertainment channels to the UK and Rest of Europe markets. These markets provide unlimited potential for Indian television with Hindi and regional languages and Zee channels will be a great value add to our already vast library. YuppTV users can now watch their favourite Zee content, giving them more entertainment options to choose from.”

Ashok Namboodiri, Chief Business Officer – International Business at Zee Entertainment Enterprises Limited, “ZEE reaches out to1.3billion+ viewers globally and we continue to grow and delight our viewers. YuppTV and ZEE have been working together for the last decade in several markets and give audiences the best in entertainment, globally. With this partnership, audiences in UK & Europe can now enjoy a wide range of entertainment channels from ZEE and stay updated on all the latest news with Zee News and Zee Business from the Zee Media portfolio.”

Parul Goel, Business Head of ZEE UK, “We are delighted with our new Yupp TV partnership and that we can offer our award-winning and entertaining content on Yupp TV’s platform. Yupp TV viewers are in for a treat as they will be able to pick channels across six to seven Indian languages and genres from the ZEE stable.

Be it captivating family drama’s such as ‘Kumkum Bhagya’, the family comedy ‘BhabhiJi Ghar Par Hai or reality show ‘Indian Pro Music League’, YuppTV users can access the Zee channels offerings through its platform. The users will get access to channels such as Zee TV, & TV and Zee Cinema (Latest Movies) as well as various regional channels such as Zee Telugu, Zee Tamil, Zee Kannada, Zee Keralam, Zee Punjabi, Zee Marathi and Zee Bangla.

Bringing back premium content to the platform shows YuppTV’s strong commitment to the OTT space both in International & India Markets.

About YuppTV:

YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 250+ TV channels, Movies and TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn.

Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It also offers YuppFlix, a movie on demand streaming service for Expat Market.

YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app.

Visit https://www.yupptv.com for more information.

Press release by: Indian Clicks, LLC

Mr. Uday Reddy, Founder & CEO, YuppTV receiving Frost & Sullivan’s 2017 “India Companies to Action Award OTT Video Services Market” from Mr. Aroop Zutshi, Global President & Managing Partner, Frost & Sullivan.

YuppTV was named “India Companies to Action Award OTT Video Services Market” at Frost & Sullivan’s 2017 India Best Practices Awards Banquet in Mumbai.

YuppTV India is one of the leading OTT platforms offering regional South Asian content to audiences in India and across the globe. It offers a compelling library with over 250 channels in 14 languages, with live and catch up options, bringing premium regional content to over 25 devices.

A robust back-end technology with innovative solutions for OTT platforms and a strong product portfolio make its value proposition unique and unparalleled in the industry. The company has carved a niche for itself among the vast Indian diaspora settled across the world that has limited access to legitimate regional content.

The company has strategically tapped into the regional content segment, which is in high demand in India, as majority of the OTT platforms only cater to Hindi and English speaking viewers.

Extending hearty congratulations to YuppTV India on winning the award, Vidya S. Nath, Senior Director, Digital Media Practice, Frost & Sullivan said, “YuppTV is a pioneer in the industry with a unique product that caters to an audience that is under-served/under-penetrated and starved of regional content.

The company’s ability to leverage technological prowess to build diverse products and solutions sets it apart from the competitors. Since its launch in India, it has strategically partnered with some of the leading production studios, to bring premium regional content on an OTT platform to audiences here and abroad.

With the OTT video services market disrupting traditional TV viewing habits in India, YuppTV will emerge as one the front runners in this niche segment in the next few years. Its cutting-edge technology and innovative product offering will drive customer acquisition.”

Accepting the honor, Uday Reddy, Founder & CEO, YuppTV said, “I am honored to accept this award on behalf of the exceptional team of YuppTV and I sincerely thank the jury for bestowing this honor upon us. When we started YuppTV nearly a decade ago, it was merely a dream to disrupt the traditional TV experience and make one’s favorite shows and movies easily accessible over the internet.

From that point, we have definitely come a long way and there are still miles left to cover for us. This recognition only motivates us to further drive the change, accelerate innovation, create more jobs and hopefully, transform this world to be a better place.”

Frost & Sullivan Awards recognize companies across regional and global markets for outstanding achievement and performance in a range of regional and global markets for superior leadership, technological innovation, customer service, strategic product development, etc.

Frost & Sullivan’s 360° Research Methodology™ represents the analytical rigor of our research process. It offers a 360° view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan’s research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission.

Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses. The integration of these research disciplines into the 360° Research Methodology™ provides an evaluation platform for benchmarking industry players and for identifying those performing at best-in-class levels.

About YuppTV
YuppTV headquartered in Atlanta, USA is one of the first services in the OTT video market, with the aim to bring the regional Indian content to large Indian communities across the globe. Since this content was not easily available internationally, the company strategically catered to this market gap by mobilizing premium regional content from leading channels in India.

With a significant international subscriber base, it forayed into the Indian market in 2015 when the OTT video market was in its infancy stage. YuppTV offers live and catch-up services on its platform, with dedicated products for movies and latest theatrical releases. It also offers live sports coverage of marquee cricket tournaments to audiences in India and abroad.

The company offers a range of products including an exclusive white label solution for OTT platforms and a streaming device for casting OTT services called Freedocast.

https://www.yupptv.com/

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community.

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Press note released by: Indian Clicks, LLC