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Aamir reveals why he’s not in a hurry to release ‘Laal Singh Chaddha’ on OTT

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Even as anticipation surrounds the theatrical release of Aamir Khan’s film ‘Laal Singh Chaddha’, the star has made it clear that he is in no particular hurry to stream the movie on OTT.

While most films release on OTT soon after they hit the cinema, Aamir Khan is not in favour of an early OTT release.

He says: “One of the reasons primarily I think the curiosity of going to theaters has reduced because films come on OTT right after they come in theaters, they come on OTT very fast.”

“So I have always tried to keep a 6-month gap for my films. I don’t know what the industry follows, but I like to keep a 6-month gap. So that’s what I tried to do for all my films and up till now, we have managed that.”

The star has been creating a buzz with a series of events centered around the film’s trailers and teasers.

Meanwhile, the trailer of ‘Laal Singh Chaddha’ is receiving love from all quarters. The audience is looking forward to seeing Aamir Khan depict the life journey of Laal Singh Chadhha.

‘Laal Singh Chaddha’, produced by Aamir Khan Productions, Kiran Rao, and Viacom18 Studios, also stars Kareena Kapoor Khan, Mona Singh, and Chaitanya Akkineni. It is an official remake of ‘Forrest Gump’.

The film will be released on August 11.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Will Tollywood follow the OTT Deadline?

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Tollywood producers are not on the same word about the OTT deals. The early digital release of Telugu films are having a huge impact on the theatrical run and a section of audience are not in a mood to watch the films in theatres. A series of meetings are conducted in the recent times and the first two of them did not end on a positive note. The recent meeting concluded after the producers agreed for 50 days gap between the theatrical and digital release. There is no unity among the producers as most of them are not bothered about the deadline.

The digital platforms too are offering huge amounts for the early OTT deals. Some of them are offering more prices after the film’s theatrical release. There should be strict guidelines issued by the Producers Council and they should be implemented at any cost to prevent further damage. With the theatrical market shrinking, several distributors are not ready to pay hefty prices and are not in a mood to ink non-refundable deals. Tollywood producers have to be strict on the OTT deals to save the theatrical market.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

South’s OTT boom rides on platforms exploring new content options

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Much like the television boom in the south a couple of decades ago, OTT players streaming content in the southern languages are spoiling viewers for choice. They are dishing up a buffet of content, from music reality shows to cookoffs, even as the rest of the world gets to watch South Indian movies in the comfort of their homes.

OTT platforms, both local and the international behemoths, are vying aggressively for audience eyeballs in the four southern states and each one of them has a dozen-odd players catering to an audience that seems to just love the abundant diversity.

For filmmakers and writers, both established and newbies, as the makers of ‘Minnal Murali’ (Malayalam) and ‘Jai Bhim’ (Tamil) realised only recently, this is an opportunity like never before to be seen and heard around the world. S.S. Rajamouli’s ‘RRR’, for instance, will be dubbed in Spanish, Portuguese and Korean for Netflix.

Interestingly, Netflix has also seen its Tamil anthology ‘Navarasa’ feature in the Top 10 in 10 countries, including India, Malaysia and Sri Lanka. In its first week on Netflix, the series created by Mani Ratnam, the Tamil auteur, more than 40 per cent of the viewers were from outside India.

The story is not any different for Prime Videos India, 50 per cent of whose audiences for regional language content come from outside their respective home states. Globally, these movies are being watched in more than 170 countries, with international viewers accounting for over 20 per cent of the audiences of these films.

The Telugu language space, primarily spread across Andhra Pradesh and Telangana, is one of the larger markets. Naturally, all the major OTT names have made a beeline for Telugu land. You have, as a result, international majors such as Netflix, Amazon Prime, Sony Liv, and Hotstar cheek by jowl with desi biggies like Zee5 and SunNxt. The Telugu OTT platform aha, meanwhile, is creating a buzz with its totally Telugu orientation.

The pandemic unwittingly played a big role in catapulting OTT platforms as the go-to options for entertainment-starved Telugu audiences. These platforms came as a life-saver for both showbiz and audiences in the last two years. The scenario is much the same in neighbouring Tamil Nadu.

Predictably, most of the big OTT platforms rely on a content mix of movies and web series. They also dip into their exhaustive content banks built up over the years. The bulk of the content inventory is made up of dubbed versions of English and other Indian movies and television serials.

The OTT platforms also allow entertainment majors such as Zee, Sun, Sony and Star to monetise their television content in these languages.

It is however aha, promoted by the powerful Allu film family, that has set out on a trajectory powered entirely by Telugu content. Aha’s hugely popular talk show ‘NBK – Totally Unstoppable’, anchored by top Telugu star Nandamuri Balakrishna, has given the platform an enviable traction with audiences.

A web series, ‘Bhamakalaapam’, starring versatile actress Priyamani, who gained a national following after she appeared on ‘Family Man’, followed by the Telugu version of ‘Indian Idol’ are among the latest offerings the platform has picked up to drive growth.

In Karnataka, apart from the limited fare that the OTT majors provide, there’s little else on offer for viewers across the state. This vacuum is being eyed by local players who are setting up OTT platforms dedicated to Konkani and Tulu languages spoken in the coastal parts of the state.

Despite its relatively small geographical spread, God’s Own Country has been seeing an unprecedented proliferation of OTT platforms. At last count there were at least half-a-dozen OTT platforms on the ground or in the making. Even the Kerala government has plans to launch its own streaming to support independent low-budget filmmakers.

Movie-based entertainment content being self-limiting for a number of factors, OTT players are not shying away from looking beyond the trodden path. Malayalam OTT platform Koode is carving out its own identity, cutting through the clutter.

“A lot of platforms are primarily focusing on movies, but we would like to bet on a wider range, so we are looking at data and analytics,” Koode’s Founder Radhakrishnan Ramachandran said. “We analyse data to understand what kind of content genres our audience is looking at. We believe that good content will always have takers and will experiment across multiple genres,” Ramachandran added.

Even as the world gets back to normality after being home-bound for much of the past two years, OTT platforms are signalling that they are set to stay on the entertainment menu of people around the world. It’s not any different in the south.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

T Series all set to enter into OTT Space

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Top music label T Series has been collaborating with various filmmakers and they co-produced many Indian films over these years. They have been focused majorly on Bollywood and the latest update says that the music label is now all set to enter into OTT space. T Series decided to produce web series and web-based films by associating with promising directors like Aanand L Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma, Soumendra Padhi and Mikhil Musale.

T Series will produce web series of action, murder mysteries, biopics, thrillers, jailbreak dramas and others. The official statements of the projects will be made soon. T Series is also keen to collaborate with top digital giants like Netflix and Amazon to produce these web projects. More details awaited.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Digital Streaming dates locked of Akhanda and Pushpa

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Two big movies Akhanda and Pushpa raked massive numbers at the box-office and ended December on a high note. Both these films are made on high budgets and are mass entertainers. The theatrical run of these films will come to an end by this weekend across the Telugu states. As per the update, Allu Arjun’s Pushpa will be available on the digital streaming platform Amazon Prime from January 7th.

Nandamuri Balakrishna’s recent offering Akhanda will stream on Disney Plus Hotstar from January 14th. Naga Shaurya’s two films Varudu Kaavalenu and Lakshya too will be available for streaming from January 7th. Some other films will be available on other digital platforms for Sankranthi.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ticket price issue: OTT the only choice for Telugu producers

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The Andhra Pradesh government’s decision to introduce reduced movie ticket prices has left the Telugu film industry in dire straits.

With the directive of the government, the distributors or producers cannot hike the tickets for their movies and have lost control over many other trade-related issues.

At this juncture, big-budget Telugu movies won’t make profits, as the movie ticket rates will be locked up by the state government in Andhra Pradesh. In fact, some movies might not even recover half of their investment even if the film is a huge hit.

With biggies like ‘RRR’, ‘Radhe Shyam’, and ‘Pushpa’ prepared for releases, the ticket pricing has led to a major upheaval among Tollywood film distributors. Even at this juncture, most of the production houses are silent.

A section of Tollywood and movie-goers are hurt by this silence by the bigwigs of the industry. “When unnecessary speeches, debates, and controversies get highlighted, why not raise questions on such serious issues? Where is MAA now?,” a Twitter user wrote, questioning why Tollywood producers and actors are mute on the ticket issue.

Left with few options, some producers think the only resort could be to opt for OTT digital release of their movies until the government relaxes the rules on ticket pricing.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Indian OTT Releases: Falling short of Expectations

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Digital giants like Amazon Prime and Netflix are all excited after several filmmakers approached them to release their films on the platforms as the theatres are closed due to coronavirus. Taking this as an opportunity, the digital platforms shelled out crores of money. But if we analyze the recent releases, none of the films lived up to the expectations. Right from Gulabo Sitabo to Jyotika’s Ponmagal Vandhal to today’s release Penguin, the netizens and digital audience made it clear that these films would end up as flops if they had a theatrical release. All the recent releases received poor to mixed response from the audience.

Telugu films like Amrutharaman, Raahu and others are rejected badly by the audience. Navdeep’s Run that released on Aha received a mixed response. Naveen Chandra’s Bhanumathi Ramakrishna is releasing on Aha in July. Jhund, Laxxmi Bomb, Gunjan Saxena, Chhalaang, Shakuntala Devi and Coolie No 1 are the Hindi films that are heading for digital release soon. We have to wait to see if some of these films end up impressive living up to the expectations.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

OTT Platforms focused on Telugu content

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With the emergence of OTT platforms and apps, the Indian audience are quite interested to watch various shows and web series. Amazon and Netflix who own millions of subscribers globally are making their waves into regional languages in India after the number of viewers reached an all-time high. As per their survey, the viewers are quite high across Telugu states after which they are keen on producing local content. Telugu audience are keen on regional web shows and other content. English and Hindi happens to be their second priority.

Amazon recently acquired the digital rights of several Telugu yesteryear classics and released them online. They are also producing lot of regional content. Netflix who already signed a bunch of web series in Hindi is making their debut in Telugu soon. Mega producer Allu Aravind is aware of the current trend and is in plans to launch his own OTT platform. A bunch of concepts are zeroed in already which are in various stages of production.

The level of local consumption is extremely high in Telugu states and Tamil Nadu. The large players are keen on producing Telugu content. Hotstar and Zee5 are already in the game and small players like Viu and others too are producing other web films.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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