Films laced with mass elements appeal well to Telugu audience and click easily at box office. This is the reason why our filmmakers ensure that films are packed with all ingredients that make up for a mass movie. Some films which are an exception for this formula push the envelope of Telugu cinema. Varun Tej’s upcoming space thriller Anthariksham is touted to be one such film.
Team Anthariksham has come up with a unique promotional strategy ahead of the film’s release. The funny and zany promotional video is a smart dig at those who are obsessed with reviewing formulaic mass films. Varun is seen interviewed by a representative of Indian Mass Council for giving mass certification to Anthariksham. The interviewer questions about elevation, mass elements, star power, item song and gravity defying fights etc. Varun Tej comes up with fitting replies based on his experiences while shooting for this space thriller.
This interesting and amusing promotional video is now going viral all over social media. Directed by Sankalp Reddy, the film is slated for release this 21st worldwide.
