Ravi Teja’s latest offering Krack is a blockbuster at the Tollywood box-office and the film dominated all the Sankranthi releases. Directed by Gopichand Malineni, Krack is running with packed houses across the Telugu states. Telugu digital platform Aha sealed their biggest ever digital deal and they acquired the digital streaming rights of Krack for a price of Rs 6.5 crores.
The biggest shock comes here as Krack will start streaming on Aha from January 29th before the theatrical run ends. An official announcement about the same would be made next week. Though the Tollywood producers wanted a healthy gap between the theatrical and digital release for Telugu movies, Krack would stream soon in less than a month of its theatrical release. This would even hamper the theatrical run for the coming week in Telugu states as the audience will not head to theatres when they have the digital streaming ready.
Samantha’s talk show Sam Jam is streaming on Telugu digital platform Aha. The first season of the talk show is coming to an end and the last episode will feature none other than Samantha’s husband Naga Chaitanya. The seven episodes received mixed to average response though it had stars like Chiranjeevi and Allu Arjun. Rana Daggubati’s episode was the best among all of them. The promo of Naga Chaitanya’s episode is hilarious and Aha is in plans to end up the first season on a positive note.
The first season of Sam Jam has eight episodes and there is no update as of now about the second season. Samantha too will shift her focus towards movies and will join the sets of Gunasekhar’s Shakuntalam very soon. She is also in talks for a series of projects that would be announced officially soon.
Telugu OTT platform Aha is telecasting Samantha’s celebrity talk show ‘Sam Jam’ that featured several celebrities like Megastar Chiranjeevi, Allu Arjun and Vijay Devarakonda. Allu Arjun’s episode of Sam Jam will be out this evening on the occasion of New Year. In the recently released promo of this episode, Aha tagged Allu Arjun as Megastar which did not go well with the Mega fans and Tollywood audience. Aha was badly trolled on social media for the post.
Aha now issued an apology and made sure that there is only one Megastar. “We have come this far because you have loved us and we know you won’t stop just because of an unintended error from our end! This is an apology to everyone who has been hurt. It’ the last day of a crazy year. So, let’s forgive, forget and step into 2021 with love, light and laughter!” posted Aha on their official page.
Telugu digital platform Aha is slowly making an impact. Some of the recent shows and films received a decent response and the viewership saw a decent rise in the recent times. Aha now locked U-Turn director Pawan Kumar for a fantasy thriller which will be an exclusive for Aha. Amala Paul is playing the lead role in this untitled fantasy thriller.
Aha will announce the details of the fantasy thriller soon and it will start streaming next year. Pawan directed a big-budget web series for Netflix titled Leila. He directed the web series along with Deepa Mehta and Shanker Raman.
Mega Producer Allu Aravind is leaving no stone unturned for his digital platform Aha. The content on the digital platform received a lukewarm response during the initial days but the recent movies and the shows received a decent response. Allu Aravind and his son Allu Arjun are all set to surprise the audience with some interesting shows in the coming days. Samantha Akkineni already inked a deal with Aha for Sam Jam which started streaming last night.
Allu Arjun announced that four top directors of Telugu cinema: Sukumar, Harish Shankar, Surendar Reddy and Vamshi Paidipally will be teaming up with Aha for four different shows which will start soon. The details about the shows are kept under wraps and some of them already completed shoot. Allu Arjun thanked Vamshi Paidipally for standing as a pillar of support for Aha. The top actor is also listening to scripts and is contributing his best for Aha.
Telugu OTT platform Aha inked a deal with top Telugu actress Samantha Akkineni for a celebrity talk show which will stream on Aha very soon. The shoot of the show is currently happening in Hyderabad. Samantha already started shooting for the talk show and completed the episodes with Allu Arjun, Vijay Devarakonda, Naga Chaitanya and Tamannaah. Some top Tollywood celebrities will make their presence on Samantha’s show in the coming weeks.
The show starts from Diwali on Aha. The actress recently surprised the small screen audience with her hosting skills for a couple of episodes of Bigg Boss 4 recently. Samantha will sure live up the expectations with her talk show expressed netizens on social media. The actress will start the shoot of her next film in 2021.
Colour Photo is one small film which won critical acclaim from all the corners. Several celebrities praised the film after they watched it on the digital platform Aha. Stylish Star Allu Arjun is the latest one to join the list. He met the team of Colour Photo and appreciated the entire team. He called Colour Photo a haunting film.
“Congratulations to the entire team of #ColourPhoto. Very sweet love story & a haunting film with amazing music, emotions and performances. Very happy to see a good film in a long time” posted Allu Arjun about Colour Photo. Earlier before this, Ravi Teja appreciated the film and met the primary cast of the film on the sets of Krack.
Colour Photo directed by Sandeep Raj featured Suhas and Chandini Chowdary in the lead role. Kaala Bhairava’s music and background score are one of the major highlights of the film.
Congratulations to the entire team of #ColourPhoto . Very sweet love story & a haunting film with amazing music , emotions and performances. Very happy to see a good film in a long time. @ActorSuhas @SandeepRaaaj @iChandiniC @SaiRazesh @harshachemudu @kaalabhairava7 pic.twitter.com/mWuFVMbN4o
— Allu Arjun (@alluarjun) October 31, 2020
Tollywood film lovers and audience are all excited after Mega producer Allu Aravind announced his digital platform Aha. But leaving many in surprise, the shows and web series failed to live up the expectations. Most of them lacked interesting content and they received poor response. Aha even could not withstand before the wave of Amazon Prime and Netflix. Aha did not acquire the streaming rights of any renowned Telugu film till date.
The statistics remained low during the early months after Aha started serving the Tollywood audience. With the coronavirus pandemic restricting everyone at their homes, Aha could get a decent number of subscriptions. The statistics are comparatively better than after the launch but Aha needs to go a long way to emerge as a strong competitor in the Indian market. Aha also dubbed several regional South films in the recent weeks and the response has been decent. Allu Aravind is keen to acquire the digital rights of several films and he is holding talks currently.
Allu Aravind’s digital streaming platform Aha is competing with digital giants like Amazon and Netflix.Aha is acquiring the digital rights of several regional films. After Bhanumathi Ramakrishna received decent response from the digital crowds, Aha is focused on some more digital releases.
Aha acquired the digital rights of Raj Tarun’s ‘Orey Bujjiga ‘ and the film will stream from October 2nd. Vijay Kumar Konda is the director and Malavika Nair is the leading lady. The AHA platform also acquired the digital rights of Colour Photo, a small film that caught everyone’s attention. Aha acquired the rights of this film for a fancy price and it will start streaming for Diwali. Sandeep Raj is the director and Suhas, Chandini Chowdary and Sunil are the lead actor in this romantic entertainer. Aha is also in talks for some other projects and their digital release dates will be announced soon.
After the arrival of coronavirus pandemic, the whole world relied on digital platforms for entertainment. The current situations made sure that the theatres would not reopen anytime soon and the audience will have to watch films on digital streaming platforms. The digital platforms too are acquiring the rights of films for staggering prices. Telugu OTT platform Aha is set to release a series of web series in the next six months. Allu Aravind met the press and announced that they will have 42 releases in the next six months.
All these 42 projects would be original web series. Apart from these, Aha is also acquiring the streaming rights of yesteryear classic Telugu films for the audience. They are also dubbing super hit flicks from neighboring movies. Allu Aravind made it clear that watching films in theatres would always stay as the best experience for movie lovers. He made it sure that the shootings of Telugu movies will resume from October.
Digital giants like Netflix and Amazon gained a huge set of audience across the Indian market. Several Tollywood directors and producers shifted their focus towards web series and OTT shows after the arrival of coronavirus pandemic. Allu Aravind’s Aha wanted to be a tough competitor but none of the web projects impressed the audience. But a lot of filmmakers are keen to join hands with Aha instead of Amazon or Netflix. It is because the digital giants are taking a longer time to finalize the projects.
Amazon and Netflix follow a corporate discipline and structure to finalize the projects and scripts. They need to go through the entire script and the script needs levels of approval. For the approval of scripts alone, it takes 3-4 months. Then the focus gets shifted on the budgets and the casting. Amazon and Netflix are keen on working directors who have prior experience in web series and web-based films. Our Tollywood directors are not experienced in scripting web series.
Hence, most of them are inking deals with Aha as Allu Aravind is an instant decision maker and gives a free hand for experienced directors. The corporate style of work is not which our directors and filmmakers follow. So, several directors are knocking the doors of Aha.
Veteran actor Sarath Kumar is entering into digital space with a psychological thriller. The web series is titled Birds of Prey and the first look posters are unveiled by his wife Radika Sarathkumar on the occasion of his birthday. Telugu360 has exclusively learned that Allu Aravind will bankroll this project for his digital platform Aha. Praveen Nayyar, a protege of Gautham Vasudev Menon will direct this project.
Sarath Kumar was impressed and decided to play the lead role in Birds of Prey. The web content will release as Aha Original Series soon. The release date of Birds of Prey will be announced soon. Allu Aravind is currently signing projects with several top Tollywood directors to produce interesting content for his digital platform Aha.
Mega Producer Allu Aravind has been sweating out for his digital platform Aha. The shows received a mixed response after which Allu Aravind started approaching top directors for projects. Megastar Chiranjeevi’s elder daughter Sushmita is all set to make her debut as a producer with a web series. Mega fans and Tollywood circles assumed that the web series which is a crime thriller will release on Allu Aravind’s digital platform Aha.
But leaving many in shock and surprise, Mega daughter inked a deal with Zee5. Oy fame Anand Ranga is the director and the shoot of this web series started recently in Hyderabad following all the social distancing guidelines. Goldbox Entertainment are the producers and Exchange of Fire is the title considered. Prakash Raj and Sampath Raj will be seen in the lead roles in this investigative cop drama.
Allu Aravind between huge expectations announced his digital platform Aha. Though Allu Aravind was the final decision maker, he handed over the responsibilities of web series for various teams. After most of the shows received a lukewarm response, Allu Aravind got alerted. He started approaching top directors and Vamshi Paidipally, Maruthi, Nandini Reddy turned script co-ordinators for Aha. Successful producer Dil Raju is the latest one to join the list.
Raju will be finalizing the content and he is also in plans to produce web-based films for Aha. Dil Raju and Allu Aravind who are business partners in distribution decided to work together for some concept-based films and web series. Raju is currently in talks with various filmmakers for these projects. Allu Aravind and Dil Raju will produce several projects soon.
Allu Aravind acquired the digital rights of ‘Bhanumathi and Ramakrishna’. The film released recently and received a positive response and Aha got the much-needed boost. Allu Aravind watched a small film titled ‘Johaar’ recently and he was impressed. Aha acquired the digital streaming rights of the film and it would be released soon. The promotional activities will kickstart soon.
Teja Marni is the director and Ankith, Esther, Naina Ganguly played the lead roles in Johaar. Allu Aravind is also in talks with several other filmmakers to release their films on Aha. Along with these, Aha is producing a bunch of web-based projects which will start shooting soon. The released web-series on Aha received a mixed response from the audience.
Tollywood producers are left shattered because of the coronavirus pandemic. The big films cannot be released on digital platforms as the offered digital quotes are no matching to the budgets. So, most of the producers are waiting for the theatres to be reopened. But this is a golden time for small movies. The digital platforms too are focused on acquiring the rights of small budget films so that they would have enough content for release in the coming weeks. There are several films that completed the censor formalities but could not release in theatres.
The OTT platforms are now in the hunt for such projects which are struggling for release. OTT players like Aha are closing the deals on ‘Pay per View’ basis or on 50-50 basis. They are not bothered about the casting and the buzz. They are keen on releasing decent films through their digital platforms as the audience are waiting for new releases every week. As per the update, Aha acquired the digital rights of 20 small films which will be aired in the coming weeks. They will be releasing most of the films on Pay per View basis. Aha fixed a price per view and will pay the producers as per the total views that the film gets.
This would benefit both the digital platforms and the production houses. Aha and Zee5 will release several small films soon.
It is already clear that Milky beauty Tamannaah is turning a host for a talk show for the digital platform Aha. The show will be on the lines of Koffee with Karan, Rana’s No1 Yaari and other shows that would feature top actors. Tamannaah is all excited about the show and the shoot will commence in Hyderabad very soon. Tamannaah is said to be taking home a hefty remuneration per season for the talk show.
She would be charging Rs 8-10 lakhs per interview for this talk show. Tamannaah is in plans to allocate a week’s dates so that the makers can record 7-8 interviews. Aha is also in plans to ink a deal with a leading tv channel to telecast the talk show after it is aired on Aha. Tamannaah is expected to earn close to Rs 3 crores per season through this talk show. This is sure a huge boost for the actress during this lockdown time as there is no chance for the film shoots to resume anytime soon. There are strong speculations that Ram Charan and Allu Arjun are the guests for the first episode of this talk show.