Mega Producer Allu Aravind is leaving no stone unturned for his digital platform Aha. The content on the digital platform received a lukewarm response during the initial days but the recent movies and the shows received a decent response. Allu Aravind and his son Allu Arjun are all set to surprise the audience with some interesting shows in the coming days. Samantha Akkineni already inked a deal with Aha for Sam Jam which started streaming last night.
Allu Arjun announced that four top directors of Telugu cinema: Sukumar, Harish Shankar, Surendar Reddy and Vamshi Paidipally will be teaming up with Aha for four different shows which will start soon. The details about the shows are kept under wraps and some of them already completed shoot. Allu Arjun thanked Vamshi Paidipally for standing as a pillar of support for Aha. The top actor is also listening to scripts and is contributing his best for Aha.
Telugu OTT platform Aha inked a deal with top Telugu actress Samantha Akkineni for a celebrity talk show which will stream on Aha very soon. The shoot of the show is currently happening in Hyderabad. Samantha already started shooting for the talk show and completed the episodes with Allu Arjun, Vijay Devarakonda, Naga Chaitanya and Tamannaah. Some top Tollywood celebrities will make their presence on Samantha’s show in the coming weeks.
The show starts from Diwali on Aha. The actress recently surprised the small screen audience with her hosting skills for a couple of episodes of Bigg Boss 4 recently. Samantha will sure live up the expectations with her talk show expressed netizens on social media. The actress will start the shoot of her next film in 2021.
Colour Photo is one small film which won critical acclaim from all the corners. Several celebrities praised the film after they watched it on the digital platform Aha. Stylish Star Allu Arjun is the latest one to join the list. He met the team of Colour Photo and appreciated the entire team. He called Colour Photo a haunting film.
“Congratulations to the entire team of #ColourPhoto. Very sweet love story & a haunting film with amazing music, emotions and performances. Very happy to see a good film in a long time” posted Allu Arjun about Colour Photo. Earlier before this, Ravi Teja appreciated the film and met the primary cast of the film on the sets of Krack.
Colour Photo directed by Sandeep Raj featured Suhas and Chandini Chowdary in the lead role. Kaala Bhairava’s music and background score are one of the major highlights of the film.
Congratulations to the entire team of #ColourPhoto . Very sweet love story & a haunting film with amazing music , emotions and performances. Very happy to see a good film in a long time. @ActorSuhas @SandeepRaaaj @iChandiniC @SaiRazesh @harshachemudu @kaalabhairava7 pic.twitter.com/mWuFVMbN4o
— Allu Arjun (@alluarjun) October 31, 2020
Tollywood film lovers and audience are all excited after Mega producer Allu Aravind announced his digital platform Aha. But leaving many in surprise, the shows and web series failed to live up the expectations. Most of them lacked interesting content and they received poor response. Aha even could not withstand before the wave of Amazon Prime and Netflix. Aha did not acquire the streaming rights of any renowned Telugu film till date.
The statistics remained low during the early months after Aha started serving the Tollywood audience. With the coronavirus pandemic restricting everyone at their homes, Aha could get a decent number of subscriptions. The statistics are comparatively better than after the launch but Aha needs to go a long way to emerge as a strong competitor in the Indian market. Aha also dubbed several regional South films in the recent weeks and the response has been decent. Allu Aravind is keen to acquire the digital rights of several films and he is holding talks currently.
Allu Aravind’s digital streaming platform Aha is competing with digital giants like Amazon and Netflix.Aha is acquiring the digital rights of several regional films. After Bhanumathi Ramakrishna received decent response from the digital crowds, Aha is focused on some more digital releases.
Aha acquired the digital rights of Raj Tarun’s ‘Orey Bujjiga ‘ and the film will stream from October 2nd. Vijay Kumar Konda is the director and Malavika Nair is the leading lady. The AHA platform also acquired the digital rights of Colour Photo, a small film that caught everyone’s attention. Aha acquired the rights of this film for a fancy price and it will start streaming for Diwali. Sandeep Raj is the director and Suhas, Chandini Chowdary and Sunil are the lead actor in this romantic entertainer. Aha is also in talks for some other projects and their digital release dates will be announced soon.
After the arrival of coronavirus pandemic, the whole world relied on digital platforms for entertainment. The current situations made sure that the theatres would not reopen anytime soon and the audience will have to watch films on digital streaming platforms. The digital platforms too are acquiring the rights of films for staggering prices. Telugu OTT platform Aha is set to release a series of web series in the next six months. Allu Aravind met the press and announced that they will have 42 releases in the next six months.
All these 42 projects would be original web series. Apart from these, Aha is also acquiring the streaming rights of yesteryear classic Telugu films for the audience. They are also dubbing super hit flicks from neighboring movies. Allu Aravind made it clear that watching films in theatres would always stay as the best experience for movie lovers. He made it sure that the shootings of Telugu movies will resume from October.
Digital giants like Netflix and Amazon gained a huge set of audience across the Indian market. Several Tollywood directors and producers shifted their focus towards web series and OTT shows after the arrival of coronavirus pandemic. Allu Aravind’s Aha wanted to be a tough competitor but none of the web projects impressed the audience. But a lot of filmmakers are keen to join hands with Aha instead of Amazon or Netflix. It is because the digital giants are taking a longer time to finalize the projects.
Amazon and Netflix follow a corporate discipline and structure to finalize the projects and scripts. They need to go through the entire script and the script needs levels of approval. For the approval of scripts alone, it takes 3-4 months. Then the focus gets shifted on the budgets and the casting. Amazon and Netflix are keen on working directors who have prior experience in web series and web-based films. Our Tollywood directors are not experienced in scripting web series.
Hence, most of them are inking deals with Aha as Allu Aravind is an instant decision maker and gives a free hand for experienced directors. The corporate style of work is not which our directors and filmmakers follow. So, several directors are knocking the doors of Aha.
Veteran actor Sarath Kumar is entering into digital space with a psychological thriller. The web series is titled Birds of Prey and the first look posters are unveiled by his wife Radika Sarathkumar on the occasion of his birthday. Telugu360 has exclusively learned that Allu Aravind will bankroll this project for his digital platform Aha. Praveen Nayyar, a protege of Gautham Vasudev Menon will direct this project.
Sarath Kumar was impressed and decided to play the lead role in Birds of Prey. The web content will release as Aha Original Series soon. The release date of Birds of Prey will be announced soon. Allu Aravind is currently signing projects with several top Tollywood directors to produce interesting content for his digital platform Aha.
Mega Producer Allu Aravind has been sweating out for his digital platform Aha. The shows received a mixed response after which Allu Aravind started approaching top directors for projects. Megastar Chiranjeevi’s elder daughter Sushmita is all set to make her debut as a producer with a web series. Mega fans and Tollywood circles assumed that the web series which is a crime thriller will release on Allu Aravind’s digital platform Aha.
But leaving many in shock and surprise, Mega daughter inked a deal with Zee5. Oy fame Anand Ranga is the director and the shoot of this web series started recently in Hyderabad following all the social distancing guidelines. Goldbox Entertainment are the producers and Exchange of Fire is the title considered. Prakash Raj and Sampath Raj will be seen in the lead roles in this investigative cop drama.
Allu Aravind between huge expectations announced his digital platform Aha. Though Allu Aravind was the final decision maker, he handed over the responsibilities of web series for various teams. After most of the shows received a lukewarm response, Allu Aravind got alerted. He started approaching top directors and Vamshi Paidipally, Maruthi, Nandini Reddy turned script co-ordinators for Aha. Successful producer Dil Raju is the latest one to join the list.
Raju will be finalizing the content and he is also in plans to produce web-based films for Aha. Dil Raju and Allu Aravind who are business partners in distribution decided to work together for some concept-based films and web series. Raju is currently in talks with various filmmakers for these projects. Allu Aravind and Dil Raju will produce several projects soon.
Allu Aravind acquired the digital rights of ‘Bhanumathi and Ramakrishna’. The film released recently and received a positive response and Aha got the much-needed boost. Allu Aravind watched a small film titled ‘Johaar’ recently and he was impressed. Aha acquired the digital streaming rights of the film and it would be released soon. The promotional activities will kickstart soon.
Teja Marni is the director and Ankith, Esther, Naina Ganguly played the lead roles in Johaar. Allu Aravind is also in talks with several other filmmakers to release their films on Aha. Along with these, Aha is producing a bunch of web-based projects which will start shooting soon. The released web-series on Aha received a mixed response from the audience.
Tollywood producers are left shattered because of the coronavirus pandemic. The big films cannot be released on digital platforms as the offered digital quotes are no matching to the budgets. So, most of the producers are waiting for the theatres to be reopened. But this is a golden time for small movies. The digital platforms too are focused on acquiring the rights of small budget films so that they would have enough content for release in the coming weeks. There are several films that completed the censor formalities but could not release in theatres.
The OTT platforms are now in the hunt for such projects which are struggling for release. OTT players like Aha are closing the deals on ‘Pay per View’ basis or on 50-50 basis. They are not bothered about the casting and the buzz. They are keen on releasing decent films through their digital platforms as the audience are waiting for new releases every week. As per the update, Aha acquired the digital rights of 20 small films which will be aired in the coming weeks. They will be releasing most of the films on Pay per View basis. Aha fixed a price per view and will pay the producers as per the total views that the film gets.
This would benefit both the digital platforms and the production houses. Aha and Zee5 will release several small films soon.
It is already clear that Milky beauty Tamannaah is turning a host for a talk show for the digital platform Aha. The show will be on the lines of Koffee with Karan, Rana’s No1 Yaari and other shows that would feature top actors. Tamannaah is all excited about the show and the shoot will commence in Hyderabad very soon. Tamannaah is said to be taking home a hefty remuneration per season for the talk show.
She would be charging Rs 8-10 lakhs per interview for this talk show. Tamannaah is in plans to allocate a week’s dates so that the makers can record 7-8 interviews. Aha is also in plans to ink a deal with a leading tv channel to telecast the talk show after it is aired on Aha. Tamannaah is expected to earn close to Rs 3 crores per season through this talk show. This is sure a huge boost for the actress during this lockdown time as there is no chance for the film shoots to resume anytime soon. There are strong speculations that Ram Charan and Allu Arjun are the guests for the first episode of this talk show.
Allu Aravind’s digital platform Aha is in talks with various actors and directors to produce interesting projects for the digital platform. Several top directors are working on the scripts currently. The projects would start soon. As per the latest update, Tamannaah is in talks with Aha for a talk show which would start soon. Tamannaah is quite excited about the show and the work is happening currently.
The details about the talk show are currently kept under wraps. It is heard that one more actress Payal Rajput has been roped in for a web series which would start shooting soon. Aha will announce the details about this project soon. Directors like Vamshi Paidipally, Krish, Maruthi, Surendar Reddy and Harish Shankar are working on web projects for Aha currently which are in various stages.
Tollywood actors and directors are utilizing the coronavirus break to the best. While most of the directors are busy penning a bunch of scripts, the actors are preparing to lineup a series of new projects. Allu Arjun is currently listening to scripts for his father Allu Aravind’s digital platform Aha. The actor is said to have zeroed in a couple of scripts for web series and he is monitoring the work.
Allu Arjun also hired a team to zero interesting scripts for web series that can be made for Aha. Once the scripts are zeroed in by the team, Allu Arjun will go through them and will take the final call. On the other side, Allu Aravind is holding talks with several talented directors to team up with Aha. The latest one to join the list is Surendar Reddy. The talented director is working on a web series for Aha which will start rolling soon.
Allu Aravind’s digital platform Aha has been in plans to acquire the digital rights of Telugu biggies after they presented themselves as the only Telugu digital platform. They have been competing to acquire the digital streaming rights of several Telugu biggies. Aha acquired the digital rights of Naga Chaitanya and Sai Pallavi starrer Love Story for a record price of Rs 6 crores which is the first biggest deal for Aha.
Love Story will have its theatrical release followed by a digital release as per the agreement. Love Story is a pure and emotional romantic drama that is directed by Sekhar Kammula. The film is currently in the final stages of shoot and is expected to release early next year. Asian Cinemas are venturing into production with this emotional romantic drama. The first single is a shattering hit and Love Story is carrying massive expectations.
Allu Aravind floated his digital platform ‘Aha’ with utmost enthusiasm but the response was mixed. Most of the shows fell short of expectations and it is clear that they are made on strict budgets. Though some of the scripts sounded innovative, the directors lacked enough hands experience in handling web based content. Almost 25 new shows are planned and they are expected to be released on Aha before the end of this year. Then came an unexpected shock through coronavirus.
Allu Aravind is said to have spent ample time, re-checked the scripts and shelved some of the projects. At the same time, he inked deals with several Tollywood directors and offered them decent budgets if they are ready to come up and direct web series for Aha. He is also in plans to lock Megastar Chiranjeevi for a project to bring extra mileage for the digital platform. Allu Aravind is working hard to bring Aha to track with a series of interesting shows.
To dish out the content that would appeal to the audience, veteran producer Allu Aravind is in plans to rope in a bunch of renowned directors for his digital platform Aha. Frankly saying, not a single show from the OTT platform received a decent response. Allu Aravind hired a team from Mumbai who could not find refreshing plots and interesting concepts that would appeal to OTT audience. He was left in rethinking mode because of the lukewarm response the shows on Aha received.
Allu Aravind is in talks with Tollywood directors who can spend ample time and finalize interesting content for Aha. Directors like Vamshi Paidipally, Nandini Reddy, Chandra Siddharth and VI Anand already gave their nod to turn consultants for Aha. All these directors are in talks with aspiring writers and youngsters in their circles who already penned interesting scripts. Allu Aravind is quite confident in changing the face of Aha with the arrival of these talented directors on to the board.