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Tollywood audience picking up Content over Stars

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Tollywood is back with a bang and two releases Bimbisara, Sita Ramam released on Friday. Both these films are getting terrific response from the audience. Bimbisara entered into profit zone in all the territories in its first weekend and the makers will make handsome profits. Sita Ramam had a fantastic weekend across the cities and A centres. The film will end up as a hit film in its final run. Tollywood had a dull phase in the last two months. There was a scare that the audience are not interested to watch the films in theatres.

This weekend proved that the audience will rush to theatres to watch films if the filmmakers are ready to deliver interesting content. Films like Ante Sundaraniki, Thank You, Ramarao On Duty, Virata Parvam, Pakka Commercial, The Warrior and others are rejected badly because of the lackluster content. Bimbisara and Sita Ramam brought back the glory of Telugu cinema and the filmmakers realized that the perspective of the audience changed in the recent months. If you have an interesting film, it would be a blockbuster, else it is a debacle. Tollywood audience are now interested to watch content-driven films rather than films featuring stars.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

OTT release date locked for Nani-starrer ‘Ante Sundaraniki’

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‘Ante Sundaraniki’, Nani’s most recent film also featuring Nazriya, will start streaming on Netflix from July 10. The film did not do well in the box office despite positive reviews.

The streamer made the announcement on its official social media handles. “You are cordially invited to witness the wedding story of Sundar and Leela,” it said. “Save the date! ‘Ante Sundaraniki’ is coming to Netflix on the 10th of July in Telugu, Malayalam and Tamil.”

A romantic comedy, ‘Ante Sundaraniki’ marks Malayalam and Tamil actress Nazriya Nazim Fahadh’s Telugu debut. The film, which is funded by Mythri Movie Makers, is directed by ‘Brochevarevarura’ and ‘Mental Madhilo’ director Vivek Athreya. Vivek Sagar is the movie’s soundtrack composer.

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Streaming date locked for Nani’s Ante Sundaraniki

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Natural Star Nani delivered one more disaster with Ante Sundaraniki. The film lost trace after a decent first weekend. Ante Sundaraniki is removed from most of the screens and the digital rights of the film are sold to Netflix. Ante Sundaraniki will stream on Netflix from July 8th in Telugu, Malayalam and Tamil languages. The film is a rom-com directed by Vivek Athreya and Nazriya played the female lead. Nani and Nazriya promoted the film all over.

Mythri Movie Makers produced Ante Sundaraniki and Vivek Sagar composed the music. Nani is on a break and he will resume the shoot of Dasara soon. The film is a rustic Telangana love story and Nani’s look received a positive response from the audience and fans.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

‘Ante Sundaraniki’ tanks at box office after opening weekend

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Nani and Nazriya-starrer ‘Ante Sundaraniki’ is rumoured to be on the edge of collapsing at the box office.

According to trade reports, the movie’s opening weekend is its only decent period, with Monday’s revenues showing a dramatic drop.

While Mythri Movie Makers has a rare flop on their hands, ‘Ante Sundaraniki’ proves otherwise. Well, the makers are not able to figure out the plausible reason behind the movie’s commercial failure, despite the fact that ‘Ante Sundaraniki’ has pleased most of its audience.

Nani stood a solid chance of landing success with ‘Ante Sundaraniki’ after ‘Shyam Singha Roy’ went quite well despite average material. It is, after all, a family drama, not merely a rom-com.

‘Ante Sundaraniki’ has not done well for some reason, despite the fact that the majority of audience members think the second half is fantastic.

One probable reason being quoted behind the commercial flop is that people are likely to prefer seeing the film on OTT rather than seeing it in theatres (something they did not wish to do in the case of ‘Shyam Singha Roy,’ which fared well on OTT in the month of ‘Akhanda’ and ‘Pushpa: The Rise’).

There has been a steady stream of people arriving in theatres since February, producing exhaustion and the need to take a break, which is another possible reason for the movie’s performance. On the other hand, ‘Vikram’ and ‘Major’ showed no such indicators.

If ‘Virata Parvam,’ starring Rana-Sai Pallavi, has a bigger opening weekend than Nani’s film, it will be assumed that ‘Ante Sundaraniki,’ tanked due to its content. Otherwise, it’s just another case of poor luck for Nani, who has put in a strong performance.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Natural Star Nani needs an MCA Badly

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Nani is one actor who shot to fame with his acting skills and natural performances. After scoring back-to-back hits, he cemented his position and is busy with a set of films. Nani is the only Tollywood actor who has been consistently releasing three films per year. But things have changed a lot in the recent years. The actor hiked his fee and he charged Rs 15 crores for his recent film Ante Sundaraniki. MCA happens to be the last commercial success of the actor and his theatrical market has been shrinking from the past few releases. None of his recent films made profits for the distributors though the makers were left on the edge.

MCA released in the year 2017 and Nani failed to score a commercial hit in the last five years. Krishnarjuna Yudham, Devadas, Gang Leader ended up as disasters. Jersey received critical acclaim but the theatrical revenue was limited. Shyam Singha Roy ended up as a safe project for the producer and the distributors. V and Tuck Jagadish headed for direct OTT release and the distributors were relieved because of the move. Else, they would have lost big money. Ante Sundaraniki opened on a dull note all over the globe. The openings are not satisfactory and the weekend numbers are ok.

Mythri Movie Makers were super confident on the film but the reality is completely different. A top producer and distributor revealed that none of the distributors made profits through Nani’s films in the recent years. The theatrical rights of MCA were sold for Rs 30 crores and the film made huge profits. The theatrical rights of Ante Sundaraniki are sold for Rs 27 crores and the buyers are losing big which says that the theatrical market of Nani is shrinking. Mythri Movie Makers had to try hard to convince the distributors to close the deals. With a lineup of big-budget films ahead for the production house, the distributors paid Rs 28 crores for Ante Sundaraniki.

It all started after Nani switched from boy next door roles to experiments. Most of his experiments failed to impress the audience. His fans want him to return back to his favorite genre and do films like MCA and Nenu Local. The actor can pull of entertainment and action well. Three good songs and a couple of action episodes can make his films huge money-spinners. It’s high time for the actor to realize his strengths and do impressive films.

His next film Dasara is planned on a massive budget and there are discussions going on about the budget slash. Nani hasn’t signed a new film after Dasara and his fans are now requesting him to return back to comic roles instead of heading for experiments. For now, Nani is no longer a producer’s actor and his films are not reaping huge profits.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Director Vivek Athreya refused to trim first half of ‘Ante Sundaraniki’

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The team of ‘Ante Sundaraniki’, which stars Nani and Nazriya, held a gala event to mark the film’s success.

On the occasion, director Vivek Athreya, who has been chastised for his lengthy screenplay despite a compelling tale, addressed the same issue.

‘Ante Sundaraniki’, which was released on June 10, is a heartwarming film with clean humour and emotions. But then, the movie clearly under-performed in terms of box office collections.

One of the major reasons quoted for that is the three hours long runtime. The first half especially is lengthy as per the reviews and also the feedback of the audience.

The director of the film, Vivek Athreya, refuses to accept that trimming some parts of the movie from the first half of the movie could have helped.

“When I could make a fast second half, I can make the first half similarly. But there are several connecting scenes between the first half and the second half. Those scenes have significance, particularly the childhood scenes. The film needs this runtime,” Vivek Athreya said, at the success event for ‘Ante Sundaraniki’.

While most of the scenes in the movie were quite relatable to youth and middle-aged audiences, only one section of Telugu media has found the run-time to be a problem, as per the movie team.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki Success Is The Celebration Of Audience Hearts: Nani

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Natural Star Nani’s Ante Sundaraniki has celebrated its success meet in Hyderabad on Monday. The entire team attended the event and expressed their excitement about delivering a heartwarming film.

Speaking at the event, Nani spoke very proudly about the film. He said, “Ante Sundaraniki’s success is the team’s collective effort. We are celebrating the blockbuster celebration of ‘Ante Sundaraniki’. However, this celebration is not just a box office number. Today we are celebrating the hearts of the audience. We celebrate the love for our film and the joy of the audience. Time will decide if it is a blockbuster. But the joy in the eyes of those who saw the movie, in terms of their love for ‘Ante Sundaraniki’ already hit the blockbuster. We are celebrating it today. Messages from fans are very satisfying. ‘Ante Sundaraniki’ is a movie that is in the top order of my career. It takes a lot of guts to tell a story like this when there are a lot of easy ways. Those guts are in our director Vivek Athreya, our producers, in me, and everyone in our team. Even after two years, if anyone asks me to name a good Telugu film, Ante Sundaraniki will be one of the two or three names that will be mentioned”.

Nazriya who made her Telugu debut with the film thanked the audience profusely for the success. “I will miss the character of Leela. I thank my entire team and the audience for making it a big hit,” the actress said.

Director Vivek Athreya said, “The 50% credit of Ante Sundaraniki should go to Nani. It is not easy to play such a layered character. Making a film like this gives immense satisfaction. It will be a film I am always proud of. Thanks to my entire team”.

Producer Naveen Yerneni said Ante Sundaraniki is a classic film. “Ante Sundaraniki is a film that gave us a great feeling. A movie that will stay in our banner forever. This is a classic. It is a classic like Jandhyala’s films like Aha Naa Pellanta and Srivariki Premalekha. The congratulatory messages that started on the release day from US Premieres did not stop till now. Thanks to Nani Garu who believed in the story and made the film for us. I think this is the best performance for Nani,” he said.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki success Meet

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Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki First Weekend Worldwide Collections – Below Par

Ante Sundaraniki has a below-par first weekend with a worldwide distributor share of 15 Cr. Theatrical rights of the film are valued at 28 Cr. After a below-par opening day, the film has held at decent levels on Saturday & Sunday but that ain’t enough for the prices it has been sold. It is doing better Overseas with the USA alone grossing $840 thousand dollars.

AreaFirst Weekend CollectionsDay1 AP/TS CollectionsPre release Business
Nizam4.35 Cr1.55 Cr 9 Cr
Ceeded1.10 Cr
0.40 Cr3 Cr
UA1.15 Cr0.45 Cr
Guntur0.79 Cr0.34 Cr
East0.76 Cr0.30 Cr
West0.66 Cr
0.34 Cr
Krishna 0.74 Cr
0.28 Cr
Nellore0.33 Cr0.16 Cr
Andhra10 Cr ratio
AP/TS 9.88 Cr3.82 Cr 22 Cr
ROI1.30 Cr2.5 Cr
Overseas3.90 Cr 3.50 Cr
Worldwide15.08Cr28 Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Shocking: Nazriya paid huge for Ante Sundaraniki

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Malayalam beauty Nazriya is married to actor Fahadh Faasil and she made her comeback to films recently. The actress is quite selective and is picking up interesting roles. She made her debut into Tollywood with Nani’s Ante Sundaraniki that released on Friday. Nani during his promotional interviews lauded the actress for signing the film. This left many in shock after the film’s release. The biggest shock is that the actress was reportedly paid Rs 2 crores for the film which is huge.

After the film’s release, the audience are left in shock about picking up Nazriya for the role. Most of them felt that the actress lost her charm and she lost her young looks. Nani’s predictions on finalizing Nazriya went wrong. Nazriya also never received such a fat paycheque in her career. Frankly speaking, she is not rushed with offers and is not in huge demand. Nani and the team of Ante Sundaraniki over hyped Nazriya. Ante Sundaraniki is a rom-com laced with entertainment and it is directed by Vivek Athreya. Mythri Movie Makers are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki Day1 AP/TS Collections – Below Par Opening

Ante Sundaraniki has a below par opening in the Telugu States with a distributor share of 3.80 Cr. Only Nizam area because of Hyderabad has seen average collections but remaining have been below par. Theatrical rights in the Telugu States are valued for 22Cr which is a huge task from this opening.

AreaFirst Weekend CollectionsDay1 AP/TS CollectionsPre release Business
Nizam4.35 Cr1.55 Cr 9 Cr
Ceeded1.10 Cr
0.40 Cr3 Cr
UA1.15 Cr0.45 Cr
Guntur0.79 Cr0.34 Cr
East0.76 Cr0.30 Cr
West0.66 Cr
0.34 Cr
Krishna 0.74 Cr
0.28 Cr
Nellore0.33 Cr0.16 Cr
Andhra10 Cr ratio
AP/TS 9.88 Cr3.82 Cr 22 Cr
ROI1.30 Cr2.5 Cr
Overseas3.90 Cr 3.50 Cr
Worldwide15.08Cr28 Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Pawan Kalyan: Nani has admirers in my house as well

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Nani’s ‘Ante Sundaraniki’ had a spectacular pre-release celebration in Hyderabad and it was a lavish occasion.

‘Badri’ actor Pawan Kalyan was present during the ceremony as the chief guest late on Thursday night.

Pawan Kalyan, who spoke on the occasion, said Nani has admirers even in his home, indicating that his movies are loved by the family audience.

“I hold Nani in high regard. He is a firm believer in the decisions he makes. He’s also a talented actor. He has admirers in my home as well. My sister, in fact, was extremely excited to see one of his recent flicks in theatres,” Pawan remarked.

Pawan Kalyan also conveyed his best wishes to the entire team of ‘Ante Sundaraniki’, starring Nani and Nazriya in the lead roles.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki Pre Release Event set 2

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Pawan Kalyan @ Ante Sundaraniki Pre Release Event

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Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki Pre Release Event

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Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nani confident that ‘Ante Sundaraniki’ will not annoy Brahmins

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All set to release on Friday, Telugu movie ‘Ante Sundaraniki’ is ‘Natural Star’ Nani’s second theatrical release in the post-pandemic scenario.

Nani feels that a lighthearted rom-com like ‘Ante Sundaraniki’ will be welcomed by theatre audiences.

“A film like this is much needed at this point of time after watching back-to-back huge action movies and after the pandemic, people need some relief, a breather which is just lighthearted, which will put a smile on you throughout the film and you walk out with a nice feeling. I mean that’s the kind of film we’re all looking for now. Im super happy that it’s coming out now,” Nani said to IANS.

In the movie, Nani is a young Brahmin named Sundar whose dream is to visit the USA at least once in his life. Nazriya Nazim who played his love interest as Leela aims to become a popular photographer. The two different worlds of Sundar and Leela, their love story and the fun in the journey together is depicted interestingly in ‘Ante Sundaraniki’.

While in the past there have been protests by Brahmin organisations over caricaturing and denigrating the community in some Telugu films, Nani who portrays the travails of a Brahmin youth in love with a Christian girl is confident that his movie will not annoy the community.

“Not at all. Because we didn’t exaggerate or mock anyone. Or it’s not a loud kind of comedy. It’s a very realistic approach. And we’re not discussing the religion. We’re discussing people here. So I’m not worried about it at all,” he told IANS.

‘Ante Sundaraniki’ starring Nani, Nazriya Nazim, Fahadh Faasil, is directed by Vivek Athreya and produced by Mythry Movie Makers. Vivek Sagar has composed the music for the movie releasing on June 10, in Telugu, Tamil and Malayalam.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ante Sundaraniki Worldwide Pre-Release Business

Ante Sundaraniki Worldwide Pre-Release Business

Ante Sundaraniki is gearing up for a grand release on the 10th of June ie, tomorrow. Worldwide theatrical rights of the film are valued for 28 Cr. The film has better advance bookings in Overseas when compared to the domestic markets which are very low. It needs strong word of mouth to survive at the boxoffice.

Below are the area wise rates :

AreaFirst Weekend CollectionsDay1 AP/TS CollectionsPre release Business
Nizam4.35 Cr1.55 Cr 9 Cr
Ceeded1.10 Cr
0.40 Cr3 Cr
UA1.15 Cr0.45 Cr
Guntur0.79 Cr0.34 Cr
East0.76 Cr0.30 Cr
West0.66 Cr
0.34 Cr
Krishna 0.74 Cr
0.28 Cr
Nellore0.33 Cr0.16 Cr
Andhra10 Cr ratio
AP/TS 9.88 Cr3.82 Cr 22 Cr
ROI1.30 Cr2.5 Cr
Overseas3.90 Cr 3.50 Cr
Worldwide15.08Cr28 Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Runtime haunting Nani’s Ante Sundaraniki

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Natural Star Nani’s next film Ante Sundaraniki is releasing this Friday. The film is a rom-com that will appeal to youth. Vivek Athreya is the director and Nazriya is the leading lady. Ante Sundaraniki is carrying good expectations and the makers are pretty confident on the film. The runtime of the film is close to three hours which is haunting everyone. Being an urban rom-com, Ante Sundaraniki should be thoroughly impressive to impress the audience big time as the runtime is lengthy.

Ever since the final runtime is out, there are discussions going on that it would not be an ideal one for a film of such genre. Nani and Nazriya sounded extremely confident on the film’s success. Nani also revealed that there is a surprise element in the movie and the audience would get thrilled on screen. He also said that the runtime of Ante Sundaraniki is not a barrier. The advance sales for the film are decent. Mythri Movie Makers are the producers and all the deals for Ante Sundaraniki are closed long ago. Vivek Sagar composed the music and background score for this romantic entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Powerstar coming for Natural Star

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Natural Star Nani is busy promoting his upcoming movie Ante Sundaraniki and the film is hitting the screens this Friday. This urban rom-com is directed by Vivek Athreya and it has Nazriya as the leading lady. A grand pre-release event of Ante Sundaraniki will take place on June 9th, a day before the release of the film. Powerstar Pawan Kalyan will attend the grand event of Ante Sundaraniki and he would promote the film. This would be the first time, Pawan Kalyan will be promoting Nani’s film.

Ante Sundaraniki is carrying good expectations and the promotional activities are happening in full swing. Vivek Sagar is the music director and Mythri Movie Makers are the producers. Pawan Kalyan is busy with his film and political engagements from the past few days. He will resume the shoot of Hari Hara Veera Mallu this month in the direction of Krish. Nani is also on a break and he will soon resume the shoot of Dasara.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Natural Star Nani interview

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