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Regional stars ride OTT wave to gain pan-India fan base

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When Telugu star Nani premiered his much-anticipated film “V” on an OTT platform in September, many were surprised, still others curious.

Nani is a big name in Tollywood, and “V” was his 25th film as a hero, therefore special. Traditional wisdom would suggest a star of his stature would wait for unlock and take his film to theatres first, Nani went the other way round. “V” released in theatres much later, on January 1 this year.

Less than a year later, when Malayalam star Prithviraj Sukumaran readies for the OTT release of his new film “Cold Case” on June 30, the idea doesn’t seem to surprise anyone. Of course, there is a pandemic on and theatres are shut, and lockdown induced by the pandemic seems to point at the fact that big screen business will not be normal for a while.

But along with the economics that drive it, over the past year movie-watching habits of the audience and logistics of releasing films have rapidly gotten reorganised.

The habit of watching stuff on cellphones and laptops, though not wholly satisfactory, is increasingly gaining ground, which is why even Bollywood biggies as Akshay Kumar (“Laxmii”), Salman Khan (“Radhe”), Varun Dhawan (“Coolie No. 1”) and Vidya Balan (“Sherni”, “Shakuntala Devi”) have seen films being premiered on OTT platforms.

However, while releasing films on OTT is just another commercial experiment for Bollywood stars, who have a pan-Indian audience in any case, the idea throws open a whole new avenue for regional big names.

For decades regional stars, particularly of the South, have tried accessing the pan-Indian audience. For decades, the only formidable way to do so was by securing a pan-India release for their film. For this to happen, there were two routes to take.

You could either try and crack Bollywood (tough deal even for the mighty Rajinikanth, given the Hindi film industry’s insular nature and continuing tendency to stick to camps). Or, you could take the dubbing route, which is what stars like Rajinikanth, Chiranjeevi, Nagarjuna, Venkatesh, Vikram, Vijay or Prabhas did over the years, among many others from down South.

It was mostly always a challenge to find the right distribution for dubbed content, even though it seemed a sure winner. Apart from the odd release as “Sivaji”, “Enthiran” (released as “Robot”), “Pratibandh”, “Shiva” or “Aparichit” and the “Bahubali” films to name a few, most regional films found it difficult to secure satisfactory release and box office impact outside their home state.

OTT reverses that situation, and sets the ball rolling for actors from all over India to find an equal footing when it comes to viewership. Salman Khan’s mega-hyped “Radhe” and the modestly mounted Telugu comedy drama “Battala Ramaswami Biopikku” dropped on the same OTT platform in the same weekend, setting up a level playing field.

Suddenly, the notion of pan-India accessibility — nay, global accessibility — had been rejigged. Bollywood stardom wasn’t the only calling card for all-India superstardom.

It is a reason why someone like the Tamil star Dhanush goes with the idea of releasing his latest film “Jagame Thandhiram” on OTT. Dhanush, who was already a familiar face in the pan-India market due to his 2013 Bollywood debut performance in “Raanjhanaa”, has seen a rapid flow of releases in the digital space. His films as “Asuran” and “Karnan”, which had done sufficiently well in their home market, found a substantially bigger fan base for the National Award-winning star post OTT release.

Every major actor and actress from regional film industries is currently realising that the divide between vernacular and national films can be obliterated thanks to OTT culture. A big bonus here is also the fact that the same film can be simultaneously made available with multiple language options, which allows for easy reach in untapped markets.

The past year has seen a cross-section of big names from the South including Mohanlal (“Drishyam 2”), Anushka Shetty (“Nishabdham”), R. Madhavan (“Maara” and “Nishabdham”), Jyothika (“Ponmagal Vandhal”) tap into OTT accessibility, and take their latest films to audiences far beyond what conservative exhibition patterns would have allowed.

The likes of Fahadh Faasil (“Joji”, “C U Soon”), Danish Sait (“French Biriyani”), Indrajith Sukumaran (“Halal Love Story”), Bhargava Poludasu (“Gatham”), Ragini Prajwal (“Law”) became household names among movie buffs with direct-to-OTT release of their films, much more than mere theatrical release would have let them be. There have been many others, still many more are lined up over the next months.

Tapping into language cinema for direct-to-web deals is actually a gold mine that OTT players are waking up to. There is a huge reservoir of stars who are chasing the power of digital space to take them into audience mind space just about anywhere in India and the world.

Even after things have normalised, and theatrical releases start again, top names of regional film industries know there is always the OTT advantage from now on, to reach out to an unlimited audience base.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Anushka’s Nishabdham reports a record number of views

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Anushka Shetty made her comeback with Nishabdham. The film had to skip the theatrical release because of the ongoing coronavirus pandemic. Amazon Prime acquired the streaming rights and released the film on its platform in multiple languages. The film’s reviews and response have been poor and completely disappointing. But surprising many, Nishabdham ended up as the most viewed women-centric film in South Induan cinema. Amazon Prime revealed the same.

The film had a huge star cast and is backed by strong technical values because of which Nishabdham received a record number of views. The coronavirus season too helped the film big time. The makers and Amazon Prime made decent profits through this thriller. Nishabdham is directed by Hemanth Madhukar and had Anushka, R Madhavan, Anjali, Shalini Pandey and Micheal Madsen in the lead roles. The entire film was shot in USA and is produced by People Media Factory.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nishabdham Review – A Clumsy , Implausible Thriller

Nishabdham Movie Review

Nishabdham Movie Review

Telugu360 Rating 2/5

Story (Spoiler Free):

Saakshi (Anushka) & Sonali (Shalini Pandey) are childhood friends. When visiting a haunted house in Seattle USA, Anthony (Madhavan), Sakshi’s husband is murdered. Richard (Micheal Madsen) & Mahaa (Anjali) from the Seattle Police Department are assigned the case and the rest of the movie is about murder investigation as they find the murderer.

Analysis:

Film opens in an interesting manner showcasing 1972 double murders in a remote house near Seattle, USA. On a Christmas night, an American couple was allegedly killed by a ghost and ever since the house had been branded as a haunted house. The house re-opens in 2019 after a businessman buys it for timeshare renting. With a complete set up in USA for a thriller, the film could have been easy cruise.

Showing the ultra-mass image heroine Anjali as a cop is doesn’t exactly sit well with the audience. Truly, no point in casting a retired, outdated, mass heroine for this role. However, she did try her best to justice to the role given, but that doesn’t help the movie much. A major part of the story is narrated from Anjali’s POV, until it finally shift to Vivek’s (Subbaraju) POV, making Mahaa’s screen time much longer than Anushka’s.

Kona Venkat and Hemanth Madhukar have letdown the audience when it comes to the writing and screenplay. The movies starts off as a horror genre, shifts to crime investigation genre, attempts to touch base love and illicit relations and finally just ends absurdly.

Even with all this, perhaps success wouldn’t have been too far off, if it had a series of effective mystery and reveal scenes as the puzzle is solved. Instead the duo took an easy path here using a first-person narrative, easy but ineffective as it falls flat to raise the audience’s pulse. Plenty of script errors, and a slow narrative just kills the film. Sonali – Sakshi possessive friendship is rather weird. The crime investigation is riddled with errors, mirrors the director-writer’s lack of understanding of the system.

The only character that felt casted right is that of R.Madhavan. What could have been a solid role for an actress of Anushka’s caliber looks place without proper backing from the writing department. Subbaraju’s character and his performance are just okay. Hollywood actor Michael Madsen is good in his role as Richard.On technical grounds this film is okay. Cinematography and background score are good, locations selection is good as well.

Positives:
– Background score and Cinematography
– R.Madhavan
– Production Values

Negatives:
– Poor Screenplay
– Absurd Investigation scenes
– Inept direction

Verdict:
Nishabdham is an unimpressive, poorly written film. One may feel spending time is worthless even on the OTT platforms. Valuable stars like Anushka , Madhavan are wasted on this poor script. Overall, a disappointment output given the high budget.

Telugu360 Rating 2/5

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Anushka’s Nishabdham Trailer: The mystery behind a Haunted Painting

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Anushka’s comeback film Nishabdham is carrying good expectations and the film is heading for a digital release on October 2nd. The makers released the trailer of the film which reveals about a series of incidents that happen in the life of Sakshi (Anushka) and Anthony (R Madhavan). One should watch the film to connect the dots about a painting in a haunted house and about a mysterious girl (Shalini Pandey) who goes missing. The trailer of Nishabdham showcases the glimpses related to these incidents.

The trailer is well cut and promises to be thrilling until the last frame. The haunting background score and the stunning cinematography work are the major assets of Nishabdham. Anushka, Madhavan, Shalini Pandey, Srinivas Avasarala, Anjali, Subbaraju and Micheal Madsen play the major roles in Nishabdham. The trailer makes a decent watch and keeps good expectations on the film. The entire film is shot in USA and is directed by Hemanth Madhukar. People Media Factory, Kona Film Factory bankrolled Nishabdham and the film streams from October 2nd in Telugu, Tamil, Hindi and Malayalam languages.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Anushka’s changes for Nishabdham heaps the budget

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Anushka’s comeback film Nishabdham completed shoot last year but the release date is pushed several times. The film is shot extensively in the USA and Anushka plays a mute artist in Nishabdham. The film missed the summer deadline because of the coronavirus pandemic. Anushka has been suffering from weight loss issues and the actress suggested several corrections for her looks in the film. A VFX firm took the responsibility to correct Anushka’s looks digitally on the screen.

The changes costed a bomb for the makers of Nishabdham and the film’s release is pushed by months. Anushka recently watched the final copy of the film and she is said to have impressed with the output and asked the makers to go ahead. Amazon Prime acquired the digital rights of Nishabdham for Rs 24 crores and the film is expected to stream from October 2nd. The formalities are completed and an official announcement about the same is expected very soon.

Hemanth Madhukar directed Nishabdham and Anushka, R Madhavan, Anjali, Shalini Pandey played the lead roles. People Media Factory and Kona Film Corporation are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nishabdham starts streaming from October 2nd

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Anushka’s comeback film is titled Nishabdham and is made on a big-budget. The film is an action thriller and is extensively shot in the USA. Anushka plays a mute artist in Nishabdham that is directed by Hemanth Madhukar. The film was planned for a summer release this year but it got delayed due to the coronavirus pandemic. With a huge delay in the reopening of theatres, Nishabdham is heading for a digital release. There are several speculations about the deals.

Amazon Prime acquired the digital rights of Nishabdham for a price of Rs 24 crores and the film streams from October 2nd in Telugu, Hindi, Tamil, Kannada and Malayalam languages. Anushka, R Madhavan, Srinivas Avasarala, Shalini Pandey and Anjali will be seen in other crucial roles. Nishabdham is made on a budget of Rs 30 crores and is produced by People Media Factory, Kona Film Corporation. An official announcement about the release date will be made soon.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Four Tollywood films heading for Digital Release

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Telugu360 was the first to disclose that Nani’s next film V is heading for a digital release very soon. Tollywood actors were quite hesitant for a digital release as they are scared that they would lose their theatrical market. Top producer Dil Raju was the first to convince Nani explaining about the current situations and the heaping up budgets. Nani’s V will release on September 5th on Amazon Prime and an official announcement would be made at the earliest. The deal is closed for Rs 33 crores.

The latest news we hear is that a bunch of films are now following V and are heading for a digital release. Sai Tej’s Solo Brathuke So Better will release on Zee5 and the deal got closed recently. The makers pocketed Rs 25 crores for the digital rights. The pending shoot of the film will be completed by September. Ravi Teja’s film Krack too has to complete some portions of shoot and will be wrapped up soon. The deal will be closed in a week and Zee5 is the frontrunner to acquire the digital rights of Krack. The film too may release in October.

Anushka’s Nishabdham is in the final stages of post-production and the VFX work is pending. The makers closed the digital deal of Nishabdham for a decent price of Rs 24 crores. The release date of Nishabdham will be announced soon. Ram’s Red and Vaishnav Tej’s Uppena will not head for a digital release. The makers of these films decided to wait and they will head for a theatrical release during Sankranthi 2021.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Shocker: Nishabdham VFX work is yet to be complete

Anushka’s big-budget and comeback film Nishabdham was announced for summer release. With the arrival of coronavirus pandemic, there are speculations that Nishabdham will head for a digital release soon. The makers neither denied nor approved the news. The real news we hear is that some of the VFX shots of Anushka from Nishabdham are still yet to be ready. The VFX firm which worked on the film could not deliver the work as they fell short of resources and the makers approached one more VFX giant to complete the work. Anushka is yet to approve the shots.

The deal with Amazon Prime is still open and the makers are working hard to complete the work by the end of this month. Anushka will watch the final draft soon. Meanwhile, the pending dubbing works of other languages are completed recently. Nishabdham is an action thriller that is directed by Hemanth Madhukar and Anushka, R Madhavan, Anjali, Srinivas Avasarala, Subbaraju, Shalini Pandey are the lead roles. People Media Factory and Kona Film Corporation are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Puri’s suggestions for Nishabdham Team

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Anushka’s comeback film is titled Nishabdham and the film geared up for summer release. The unexpected coronavirus break spoiled the plans of the film. There are several speculations but the makers of the film denied the news of releasing the film on digital platforms. Nishabdham completed all the censor formalities and is waiting for release soon. As per the latest news, Puri Jagannadh watched Nishabdham in a special screening recently.

Puri who shares a close bonding with Anushka and the team of Nishabdham watched the film. After watching the film, Puri had some suggestions for the team. It was Puri who was quite interested to watch the film and the producers of Nishabdham arranged a special screening. The makers are in plans to announce the release date soon. Directed by Hemanth Madhukar, Nishabdham features Anushka, Madhavan, Anjali and Shalini Pandey in the lead roles.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nishabdham receives censor appreciations

There has been a lot of discussions going about the release of Anushka’s upcoming movie Nishabdham. Though the makers wanted a digital release for the film, it is not viable considering the budget as the film should have a theatrical release. Nishabdham completed all the censor formalities and the film was issued U/A certificate. The censor officials appreciated the film’s content and they wanted the makers to head for release in theatres asking them to wait for a comfortable time.

Nishabdham is made on a budget of Rs 30 crores and is shot extensively in USA. Nishabdham is one of the films that are ready for release from Telugu cinema. Tollywood bigwigs predict that the theaters across AP and Telangana will be open from August and Nishabdham is expected to release among the first bunch. The list is getting ready. Directed by Hemanth Madhukar, Nishabdham is an action thriller and it features Anushka, R Madhavan, Anjali and Shalini Pandey in the lead roles. The film completed censor formalities in Telugu and Tamil languages.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Is Nishabdham heading for OTT Release?

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Anushka’s comeback film Nishabdham was aimed for summer release but it got delayed due to coronavirus lockdown. The film received several offers from OTT platforms as the film has a list of top-rated actors from various languages. The latest update is that the digital rights of Nishabdham are picked up by Amazon Prime for Rs 30 crores. The deal includes the rights for all the Indian languages.

The deal is currently in the final stages and an announcement is expected in the next couple of days. Though the makers have been strict on heading for a theatrical release, the current situations made them rethink about their decision. Nishabdham is made on a budget of Rs 30 crores and the makers are said to have pocketed the same with the digital rights of the film. Hemanth Madhukar directed Nishabdham and Anushka, R Madhavan, Anjali and Shalini Pandey played the lead roles.

People Media Factory, Kona Film Corporation are the producers. The makers will make an official announcement about the same in a couple of days.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nishabdham makers rethinking about its release?

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Anushka’s comeback film Nishabdham was planned for summer release. With the lockdown imposed all over, the films’ release got stalled. There are strong speculations that the makers are in talks with OTT platforms to release the film on a digital platform before its theatrical release. Soon, the makers clarified that they have no such plans and Nishabdham will have a theatrical release. However, the words of the director Hemanth Madhukar hints of a digital release for the film.

“We received several digital deals for Nishabdham. We only wished to have a theatrical release for the film. Only the Telugu version of the film is ready and the Tamil, Hindi, Malayalam versions are yet to be completed. We will rethink about the film’s release once we are done with the complete work. We will discuss this once the lockdown gets lifted. The producers will take the final call to release the film in theatres or in digital platforms as per the situations post lockdown. If the majority of the films release on OTT platforms, Nishabdham too may get a digital release before the theatrical release” said Hemanth Madhukar.

Anushka, R Madhavan, Anjali, Shalini Pandey played the lead roles in Nishabdham. People Media Factory and Kona Film Corporation jointly produced the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nishabdham OTT Release: Not a wise deal

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South Indian top actress Anushka is returning back with Nishabdham, an action thriller that is made on a huge budget. The film is extensively shot in USA and has a list of several top-rated actors from various languages. The makers had big plans to release Nishabdham in all the Indian languages and also in English. The film was planned for April 2nd release across India in Telugu, Hindi, Tamil and Malayalam languages. With the whole country under lockdown, OTT giants like Amazon placed some tempting offers to release the film on digital platforms before the theatrical release.

The makers are not ready to sell the digital rights of Nishabdham and release the film on OTT before its theatrical release. As the film is made on a huge budget, Nishabdham should do a decent theatrical business in all the languages to recover the investments. The makers feel that the situations will calm down by June and the theatres would open soon. Nishabdham will be among the first bunch of releases after the lockdown gets lifted. Hence the makers issued a clarification asking everyone not to believe in any speculations.

Hemanth Madhukar directed Nishabdham and Anushka, R Madhavan, Shalini Pandey, Anjali, Srinivas Avasarala and Subbaraju played the lead roles.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

All rumors on Nishabdham are baseless says makers

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From the past couple of days, there are strong speculations about Nishabdham. After the release of the film got halted due to coronavirus, rumors took the toll saying that Anushka is not in a mood to promote the film and the makers are losing huge amount due to this. Some of the gossip portals even carried the news that Anushka is against the digital deal of Nishabdham which is yet to be closed.

To keep an end to all these speculations, the makers responded about the same. The makers said the entire actors and technicians have been the pillars of support throughout especially Anushka. They asked everyone not to believe in rumors and the makers said that the new release date of Nishabdham will be announced officially soon. Anushka, R Madhavan, Anjali, Shalini Pandey are the lead actors in this action thriller which is directed by Hemanth Madhukar. People Media Factory and Kona Film Corporation bankrolled the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Anushka’s Nishabdham pushed to Summer

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Talented actress Anushka is returning back to Telugu cinema after a gap of two years with Nishabdham. The film is said to be an action thriller that is directed by Hemanth Madhukar. Due to the delay in the post-production work, the film’s release has been pushed from January 31st to February 20th. The latest update coming from the movie unit says that the film will now release in summer.

The makers are in plans to release Nishabdham on April 2nd and an official announcement about the same will be made soon. R Madhavan, Anjali, Shalini Pandey and Subbaraju will be seen in other crucial roles. Nishabdham has a huge dose of VFX work and there are several corrections being done for the final copy. People Media Factory and Kona Film Corporation bankrolled Nishabdham which is made on a huge budget and is made in multiple languages.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Anushka’s Nishabdham pushed to February

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Super talented top actress Anushka is making her comeback after two complete years with Nishabdham, an interesting thriller that is directed by Hemanth Madhukar. The film was initially announced for January 31st release in all the languages but the delay in the post-production work delayed the film’s release. Nishabdham will complete all the formalities and will hit the screens on February 20th during Shivaratri.

Anushka, R Madhavan, Anjali, Shalini Pandey, Subbaraju and Srinivas Avasaral played the lead roles in this big-budget film that is produced by People Media Factory and Kona Film Corporation. Anushka plays a mute artist in Nishabdham which is releasing in Telugu, Tamil, Hindi, Malayalam and English languages.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ninne Ninne Lyrical Song from Nishabdham

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Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Ninne Ninne Promo from Nishabdham: Cool and Breezy

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Anushka’s comeback film is titled Nishabdham and it completed shoot. The interesting thriller is shot across some beautiful locales of USA which is directed by Hemanth Madhukar. The promo of the first song ‘Ninne Ninne’ is out now and it looks cool, breezy. Anushka and R Madhavan look decent on the screen and the visuals are the major highlight of the song. Sid Sriram’s magical voice should have a special mention.

Gopi Sundar’s tune looks fresh and is a slow melody. Anushka toned down some weight but she still looks chubby on screen in this interesting thriller. Anushka Shetty, Madhavan, Anjali, Michael Madsen, Subbaraju, Srinivas Avasarala and Shalini Pandey played the lead roles in Nishabdham. Bankrolled by People Media Factory and Kona Film Corporation, Nishabdham releases on January 31st across the world.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

A sequel for Anushka’s Nishabdham?

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Tollywood’s top actress Anushka is making her comeback after two complete years with Nishabdham, an interesting thriller. The teaser gained immense response and the film is announced for January 31st 2020 release. As per the latest update, the makers are in plans for a sequel for the film. Nishabdham is made on a huge budget and is extensively shot in USA. Though the plans for the sequel were on from some time, the makers will take the final call only after the release of the film.

The team already penned the basic plot for the sequel. If Nishabdham fares well, the makers will go ahead with the sequel. Nishabdham is directed by Hemanth Madhukar and Anushka, R Madhavan, Anjali, Subbaraju, Shalini Pandey, Srinivas Avasarala will be seen in the lead roles. Nishabdham will release in Telugu, Hindi, Tamil, Malayalam and English languages. People Media Factory along with Kona Film Corporation are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Why did Anushka miss Nishabdham Event?

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Talented actress Anushka Shetty gained huge weight for Size Zero and she failed to return back to shape. Though she managed to cut down her weight and complete her next film Nishabdham, it is heard that Anushka is back gaining extra kilos during her break. The press meet of her next film Nishabdham took place yesterday and the biggest surprise came after Anushka went missing for the press event of the film.

It is heard that Anushka flew to Austria to cut down her weight again. She needs to participate in the promotional activities of Nishabdham from January and hence the actress should look fit and slim enough. Anushka took a mission to lose weight and she would return back to the country during the last week of December. Nishabdham directed by Hemanth Madhukar is hitting the screens on January 31st 2020. Anushka recently signed a women-centric film in the direction of Gautam Vasudev Menon which will start rolling next year. 

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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