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Vijay’s Master digital streaming shocks trade circles

Tamil actor Vijay tasted a solid hit with Master. The film released during Sankranthi and it is still having a decent box-office run. The film is still going strong across the major territories of Tamil Nadu. The Telugu theatrical rights are valued at Rs 9 crores and the film will collect over Rs 15 crores in its final run. The digital streaming rights of Master are acquired by Amazon Prime and the streaming was planned on February 12th. In a sudden surprise, Amazon announced that the film will be available on the digital platform from January 28th from 10:15 PM.

This is a huge shock for the distributors as the film is still minting money and will have a theatrical run for a couple of weeks more. Amazon is said to have offered a massive price for the digital rights and this may be the reason for the plan. Master is directed by Lokesh Kanagaraj and Vijay, Vijay Sethupathi, Malavika Mohanan played the lead roles in this mass entertainer.

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Master First Week AP/TS Collections – Superhit

Master has ended up its first week with a distributor share of 12.80 Cr. The film is a Super Hit in the Telugu States with good profits for the buyers. It can be called as a blockbuster in Andhra Pradesh while Nizam underperformed a bit which makes it a hit there. The film is Vijay’s highest grosser ever in the Telugu States beating his earlier highest Whistle. In terms of ‘Gross’ the film will collect more than 25 cr by the end of Thursday.

Following is the complete area wise breakdown of the film.

Area Day 1 CollectionsFirst Week Collections
Nizam1.49cr3.12Cr
Ceeded1.10cr2.49Cr
UA0.83cr2.19Cr
Guntur 0.67cr1.20Cr
Krishna0.36cr1Cr
East0.48cr1.04Cr
West0.56cr1.19Cr
Nellore0.25cr0.59Cr
Total5.74cr12.82Cr

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Vijay’s Master digital release date locked

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Tamil actor Vijay cemented his position in Telugu and established a decent theatrical market across the Telugu states. After his previous films made decent business, his recent offering Master is raking massive revenues all over. The film is a smashing hit in Tamil Nadu though the word of mouth was mixed. Master will end up as a profitable project for everyone involved. There is huge demand for the digital rights of the film and Amazon Prime acquired the digital rights of Master including all the languages.

The film will stream on the digital platform from February 12th marking the Valentine’s Day weekend. The makers signed the deal with Amazon to head for a digital release after a month of the theatrical release. Master is directed by Lokesh Kanagaraj and Vijay, Vijay Sethupathi, Malavika Mohanan are the lead actors. XB Film Creators are the producers and Anirudh composed the music.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master is a disaster in Bollywood

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Vijay’s latest film Master released in all the major Indian languages and the collections are exceptional in Tamil Nadu and the film is doing decent business in Telugu states and Kerala. The Telugu theatrical rights are valued at Rs 10 crores and the buyers entered into the profit zone already. The collections are rock solid in Tamil Nadu. But things are completely different across the North Indian circuits.

Master opened to poor occupancy and minimal footfalls in Bollywood. The numbers are quite poor that the buyers will even fail to recover the digital charges for the film. Though there are no prominent releases during this season, the audience are not much interested to watch the film in theatres. Vijay’s movies are watched well on small screen but the theatrical response is quite poor. Master is directed by Khaidi fame Lokesh Kanagaraj and Vijay, Vijay Sethupathi, Shruti Haasan are the lead actors in this mass entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Critically acclaimed Logesh could not dare “Sukumar way”

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When Master movie was announced in the communication of Logesh Kanagaraj and Vijay, expectations skyrocketed as Logesh recently gave a movie that is a blockbuster hit and yet critically acclaimed in the form of “Khaithi”. But once the movie is released it is clear that Logesh too joined that bandwagon of directors who don’t dare to do experiments when they have superstars at their helm.

The conundrum that the creative directors face:

There were many directors in the past who got the chance to direct top stars after giving a critically acclaimed and yet successful movie. The actual litmus test for the director starts after getting the chance because now the audience is keen to see whether the director chooses to make the movie in his style or he will subsume himself and make a regular mass movie that the fans of the hero habituated to see. Some directors dare to make the movies in their own style irrespective of who the star is. On the other hand, most of the directors prefer to make regular potboilers for the masses.

Sukumar way:

Sukumar is one director in recent times who made movies in his own style irrespective of the star casting. His movies with Mahesh Babu, Jr NTR and Ram charan prove that he has enough courage to go slightly offbeat from the regular mainstream of Tollywood. His Rangasthalam movie not only created a sensation at the box office but also brought the real actor out of Ram Charan. Even when a mass hero like Jr NTR is at the helm, he preferred to make the movie in his style instead of giving in to make a movie of Jr NTR style.

Logesh disappointed his fans by making a regular Vijay movie

Logesh earned critical acclaim for his Kaithi movie as the movie has broken many formulas of regular commercial movies. When the movie is announced in the combination of Vijay and Logesh, and especially when it is revealed that Vijay Sethupathi is the main villain in the movie. But the movie ended up as one more regular Vijay movie with too many slow-motion scenes and elevation scenes that are the norm for any Vijay movie. Even Vijay Sethupathi role is also a usual villain role though the actor made it interesting with his impeccable performance. Finally, the movie ended up as “Strictly for fans (of both the leads)” movie.

Overall, it looks like Logesh doesn’t have the guts to make critically acclaimed movies with the superstars. Though there are some scenes in the movie that show Logesh’s attempts to strike a balance and find the middle way, the balance is heavily tilted towards the star hero and routine mass elements.

-Zuran (@CriticZuran)

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Master Day1 AP/TS Collections – Excellent

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Master has taken a sensational opening in the Telugu States with a distributor share of 5.75 Cr. This is the highest opening day collection for a Vijay starrer and fourth highest for a dubbed film. Theatrical rights of the film are valued for 9Cr and the film is expected to breakeven by the weekend.

Following is the complete area wise

Area Day 1 CollectionsFirst Week Collections
Nizam1.49cr3.12Cr
Ceeded1.10cr2.49Cr
UA0.83cr2.19Cr
Guntur 0.67cr1.20Cr
Krishna0.36cr1Cr
East0.48cr1.04Cr
West0.56cr1.19Cr
Nellore0.25cr0.59Cr
Total5.74cr12.82Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Master Movie Review : Fails to meet expectations

MASTER MOVIE REVIEW

MASTER MOVIE REVIEW

TELUGU360 RATING 2.5/5

Tamil actor Vijay cemented his position in Tollywood after a long wait. His recent films fared well at the box-office and his recent offering Master is high on expectations. The makers managed to get a release in a record number of screens across Andhra Pradesh and Telangana. Khaidi sensation Lokesh Kanagaraj directed Master and Vijay Sethupathi essayed the role of the lead antagonist. Malavika Mohanan is the heroine and XB Film Creators are the producers. Here is the review of Master:

Story:

JD (Vijay) is a professor in a renowned college who is addicted to alcohol and is hated by the heads as he never keeps up to the rules. But he is a hero across the college as he does things at the right time. After an unexpected incident, JD is sent to a juvenile center which is lead by Bhavani (Vijay Sethupathi). The rest of Master is all about the real conflict between JD, Bhavani and the second half narrates about who takes the upper hand and what happens finally. Watch Master to know about the unknown truths that happen in JD’s life.

Analysis:

Starting off, the audience will be quite disappointed with Lokesh Kanagaraj’s work for sure. One needs ample patience to watch this stretched drama and the second half turns out to be a boring feast that is high on a predictable note. After watching Khaidi, one expects an intense drama between the lead actors between Vijay and Vijay Sethupathi but Lokesh simply has wasted his opportunity. The episodes between Vijay and Vijay Sethupathi are minimal. While Vijay impresses the audience with his swag, Vijay Sethupathi is the show stealer of Master undoubtedly.

The first half of Master has things in the right proportions and it reminds everyone of Megastar Chiranjeevi’s yesteryear hit film Master. Two good action episodes, impressive songs and Vijay’s performance along with the college episodes and terrific interval bang makes the first half of Master a passable affair. But the second half tests the patience of the audience and most of the episodes are dragged, predictable. Cutting down the college episodes would have helped the film and the climax portions are pretty simple and make no impact. After an impressive first half, the second half of Master is a disappointment in many ways.

However Master will appeal to the hardcore fans of Vijay and Vijay Sethupathi along with the Tamil audience. The action episodes are well designed and presented on screen. Master runs on a commercial template and has enough dose of Tamil nativity which is a barrier for Telugu audience. Anirudh Ravichander is an asset for the film and his background score takes most of the episodes to the next level.

Performances:

Vijay tops the show as usual with his mannerisms and keeps his fans thoroughly engaging. His dance moves are a treat and he excelled in the action episodes. Malavika Mohanan has nothing much to do in the film but she makes a splash with her screen presence. Vijay Sethupathi is a perfect treat and he is the major highlight of the movie. His role should have been extended and fits perfectly in the role of a crooked gangster throughout. Everything was taken well care of about designing his role and presenting it. Andrea’s role is a wasted attempt. Nassar and Shantanu have been decent in their roles.

The audience would expect a hard-hitting and intense film from Lokesh Kanagaraj after Khaidi but it is a typical commercial template like Vijay’s previous films. The songs are just ok and the background score has been top class. The cinematography work looks apt. The editing is below average and more than half an hour in the second half should have been chopped. The production values are grand and apt. Lokesh Kanagaraj fails to live up to the expectations and Master is just one more commercial attempt.

Verdict:

Master is a wasted attempt with a regular commercial template that falls short of the expectations. Vijay, Vijay Sethupathi  and Anirudh’s terrific background score are the only saviors.The patience of the audience would be tested throughout the second half and the film will appeal only to the diehard fans of Vijay and Vijay Sethupathi.

Telugu360 Rating: 2.5/5

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Tamil film industry urges on Master

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In a shocking move, Vijay’s upcoming movie Master is leaked online. The news broke out last night and soon several movie scenes of the film are circulated across the social media. The makers staged an investigation and traced the real culprit in a few hours. The producers along with the movie unit urged everyone not to circulate the leaked clips online. They even wanted the audience to watch Master in theatres for the best experience.

The entire film industry stepped out and took their social media pages to support Master. Tamil producer SR Prabhu said that Master is not just another film and it is a revival package for the whole film industry. Master is carrying terrific expectations and is gearing up for a record release tomorrow in Telugu, Tamil and Hindi languages. The advance sales for the film across the Telugu states too are exceptional. Lokesh Kanagaraj directed Master and Vijay, Vijay Sethupathi, Malavika Mohanan played the lead roles.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay meets Tamil Nadu CM before Master Release

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Ilayathalapathy Vijay is the most bankable actor across the circles of Tamil Nadu. He wanted his next film Master to release in theatres at any cost and the makers rejected several digital deals in the recent times. Master is gearing up for release on January 13th in Telugu and Tamil languages in theatres. Vijay met Tamil Nadu Chief Minister EK Palaniswami in his Chennai residence today. Vijay requested the Chief Minister to help with his film’s release.

Vijay wanted the government to grant 100 percent occupancy for theatres across Tamil Nadu which is in a deep financial crisis because of the coronavirus pandemic. The theatres are currently operated with 50 percent occupancy and this would not help the big films to recover their investments. Master is directed by Lokesh Kanagaraj and Malavika Mohanan is the leading lady. Vijay Sethupathi is the lead antagonist in this action entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master Teaser: Racy and Action-packed

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Tamil actor Vijay is on all-time high in his career with back to back hits. His next film Master is carrying terrific expectations and is aimed for January 13th release during Sankranthi in Telugu and Tamil. Khaidi fame Lokesh Kanagaraj is the director and the Telugu teaser of the film is out today. Master teaser is packed with action and is set in a college backdrop. Vijay plays a professor in this action drama. Vijay Sethupathi plays the lead antagonist and the episodes between them are the expected highlights of Master.

Master teaser is an all round show of Vijay and he performs with ease, looks stylish in the role. Anirudh’s background score takes the teaser to the next level. Malavika Mohanan is the leading lady and Andrea will be seen in a crucial role. Xavier Britto is the producer and East Coast Productions are releasing the Telugu version of the film. An official announcement about the film’s release date would be out soon.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master aims Sankranthi release

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Ilayathalapathy Vijay cemented his place in Tamil Nadu and with back to back hits, he emerged as one of the highest-paid Tamil actors. His next film Master is carrying terrific expectations. The makers recently slammed the rumors of the film heading for a digital release. Digital giant Netflix offered a staggering amount for the digital rights but the deal wasn’t closed. The Tamil Nadu distributors and exhibitors met Vijay recently and requested him for a theatrical release for Master to save the exhibition industry during this crisis.

Going with the current updates, the team of Master is in plans to release the film for Sankranthi 2021. If this turns true, it would be a huge boost for the Tamil movie market. Vijay who enjoys a terrific craze in USA will miss the mania this time because of the pandemic. Khaidi fame Lokesh Kanagaraj is the director. Malavika Mohan played the leading lady and Vijay Sethupathi is the lead antagonist. XB Film Creators are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master heading for OTT Release?

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Top Tamil actor Vijay scored some of the biggest hits in Tamil in the recent years. The actor’s latest offering Master release was put on hold due to coronavirus. Though the makers wanted to head for a digital release, actor Vijay is not much interested and wanted to wait for the theatrical release. The latest news coming from the Tamil media says that the makers have initiated talks with a top OTT platform for a digital release during Sankranthi. Releasing the film in theatres with 50% occupancy and in these conditions would not be a better deal feels the makers.

Vijay too was convinced as the situations are not favorable. Vijay has a strong international market that will not open anytime soon. The international markets will open only after summer. The makers waited for almost eight months and they are not ready to wait for five more months. All these factors made the makers of Master to close the digital deal. An official announcement is expected once the deal would get closed. Lokesh Kanagaraj directed Master and Malavika Mohanan is the leading lady.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master release pushed by a year

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Ilayathalapathy Vijay’s upcoming movie Master completed shoot some time ago and the film was initially planned for summer release this year. Lokesh Kanagaraj directed the movie which is said to be an action entertainer. There are several speculations about the film’s release and there are talks that the film would head for a digital release soon. The makers trashed the rumors and clarified several times that Master will have its theatrical release and the final call on the release date would be taken soon. Considering the current situations, the makers decided not to take any risk and release Master for Diwali or Sankranthi. Master will head for release in summer 2021 and an official announcement about the same would be made soon.

Vijay enjoys terrific craze across the overseas circles and he got a decent market in Telugu states. His films are doing great business in Tamil Nadu and the producers decided to wait for the ideal time to release the project. They are not bothered about the delay and they are waiting for Master to get a comfortable and wide release. Malavika Mohanan is the leading lady in Master and the film is produced by XB Film Creators. Critically acclaimed actor Vijay Sethupathi is playing the role of the lead antagonist in Master.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Makers of Vijay’s Master issues a clarity on the film’s release

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Ilayathalapathy Vijay tasted some earthshattering hits over these years in Tamil. The actor even established a decent market in Telugu and his recent films performed well at the Telugu box-office. His next film Master has been carrying massive expectations. There are speculations that the film may have a digital release instead of a theatrical release after the theatres are shut. The makers issued a clarification about the same today. They made it clear that Master will have a theatrical release for sure and the film is not heading for a digital release.

The makers are hell-bent about the release date and it could be Diwali or Sankranthi depending on the coronavirus situation. They would take a call on the release after the situations calm down. The entire shoot of Master is completed. Lokesh Kanagaraj is the director and Vijay, Malavika Mohanan, Vijay Sethupathi played the lead roles. XB Film Creators are the producers. The released singles are already massive hits and Anirudh composed the music for this action thriller.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master aims Diwali Release

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Tamil actor Vijay is on the top with back to back hits. He dethroned several top veteran actors with the box-office numbers and his unbeatable craze. His next film Master was planned for a summer release. The film is also aimed for a decent release across the Telugu states. With the coronavirus pandemic, the makers of Master are not ready to release the film anytime soon.

As per the ongoing discussions, the film may hit the screens during Diwali this year. An official announcement will be made after the final discussions would be held soon after the lockdown. Lokesh Kanagaraj directed this action thriller and Malavika Mohanan is the leading lady. Vijay Sethupathi will be seen essaying the role of the lead antagonist in Master which is carrying huge expectations.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s demand shocks South Indian Cinema

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Ilayathalapathy Vijay is one actor who is quite consistent and improved his market with every film. His last film Bigil collected a theatrical share of Rs 150 crores in all the languages across the globe. He is busy with his next film Master which is slated for summer 2020 release. A Bollywood news daily reported that Vijay was approached by a Bollywood filmmaker for a pan Indian project. Vijay is said to have quoted Rs 100 crores for the project as remuneration excluding GST.

His team revealed that his market including theatrical and non-theatrical touched Rs 300 crores because of which he is charging Rs 100 crores for the film. With Bollywood Superstars charging huge and taking up the lion’s share in the profits, several Bollywood filmmakers are in hunt for South Indian stars who turned popular through the dubbing movies across television. Vijay enjoys a huge fan base across North Indian circles and his movies are raking huge TRPs on television.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s next film gets an Interesting Title

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Ilayathalapathy Vijay is racing ahead with back to back hits. He is teaming up with Khaidi fame Lokesh Kanagaraj for an action thriller which is under shoot. On the occasion of New Year, the makers announced the title of the film. The movie is titled Master and is slated for summer 2020 release. Malavika Mohanan is the leading lady and Anirudh is composing the tunes.

The film will also get a huge release in Telugu and the theatrical rights of Master are acquired by Mahesh S Koneru. XB Film Creators are the producers. Vijay Sethupathi is playing the lead antagonist in Master.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s next Telugu rights picked for a decent price

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When several Tamil actors like Suriya, Vikram and Kamal Haasan lost their market in Telugu, Vijay is the new entry who established a decent market in Telugu. His recent movies made decent business and his last outing Whistle (Bigil) is the highest Telugu grosser in his career. The Telugu theatrical rights of the film have been picked up for a decent price of Rs 9.5 crores by Mahesh S Koneru.

Vijay is currently shooting for his next film in the direction of Lokesh Kanagaraj who last directed Karthi’s blockbuster film Khaidi. The film’s Telugu theatrical rights are picked up by Mahesh S Koneru for Rs 8.5 crores which is a decent price. The film is aimed for summer 2020 release and is bankrolled by XB Film Creators. Vijay Sethupathi is the lead antagonist in this action thriller.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay gives a free hand to Khaidi director

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Tamil superstar Vijay is a huge mass hero, all his films cater to his fans and directors compromise on their vision to pander to his image. He is currently working in ‘Khaidi’ director Lokesh Kanagaraj, who has established himself as a director with great sensibilities.

As Karthi starrer ‘Khaidi’, which was directed by Lokesh, became a sensation hit in Tamilnadu as well as in Telugu states, Vijay has now asked the director to stick to his vision. Vijay is also on a mission to expand his market in Telugu states as ‘Adirinidi’ and ‘Whistle’ well-received here.

This has made Vijay tell the director not to worry about his fans and image and make the film that will appeal to cross-section of audiences. So, the director has been given a free hand in making this movie.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Whistle AP/TS Closing Collections – Hit

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Vijay-Atlee’s Whistle has ended up its run in the Telugu States with a distributor share of 10.50 Cr. Gross numbers are more than 20 cr. The film has emerged as career highest grosser for the hero bettering Sarkar. The theatrical rights of the film are valued for 10cr and it can be termed as a Hit though it has incurred minor losses in East & West Godavari areas.

Below are the area wise closing shares

AreaClosing Collections
Nizam3.00 Cr
Ceeded2.80 Cr
UA1.29 Cr
Guntur0.95 Cr
East0.65 Cr
West0.55 Cr
Krishna0.77 Cr
Nellore0.49 Cr
Total Share10.50 Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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