Ilayathalapathy Vijay is the most bankable actor across the circles of Tamil Nadu. He wanted his next film Master to release in theatres at any cost and the makers rejected several digital deals in the recent times. Master is gearing up for release on January 13th in Telugu and Tamil languages in theatres. Vijay met Tamil Nadu Chief Minister EK Palaniswami in his Chennai residence today. Vijay requested the Chief Minister to help with his film’s release.

Vijay wanted the government to grant 100 percent occupancy for theatres across Tamil Nadu which is in a deep financial crisis because of the coronavirus pandemic. The theatres are currently operated with 50 percent occupancy and this would not help the big films to recover their investments. Master is directed by Lokesh Kanagaraj and Malavika Mohanan is the leading lady. Vijay Sethupathi is the lead antagonist in this action entertainer.

Top Tamil actor Vijay scored some of the biggest hits in Tamil in the recent years. The actor’s latest offering Master release was put on hold due to coronavirus. Though the makers wanted to head for a digital release, actor Vijay is not much interested and wanted to wait for the theatrical release. The latest news coming from the Tamil media says that the makers have initiated talks with a top OTT platform for a digital release during Sankranthi. Releasing the film in theatres with 50% occupancy and in these conditions would not be a better deal feels the makers.

Vijay too was convinced as the situations are not favorable. Vijay has a strong international market that will not open anytime soon. The international markets will open only after summer. The makers waited for almost eight months and they are not ready to wait for five more months. All these factors made the makers of Master to close the digital deal. An official announcement is expected once the deal would get closed. Lokesh Kanagaraj directed Master and Malavika Mohanan is the leading lady.

Ilayathalapathy Vijay tasted some earthshattering hits over these years in Tamil. The actor even established a decent market in Telugu and his recent films performed well at the Telugu box-office. His next film Master has been carrying massive expectations. There are speculations that the film may have a digital release instead of a theatrical release after the theatres are shut. The makers issued a clarification about the same today. They made it clear that Master will have a theatrical release for sure and the film is not heading for a digital release.

The makers are hell-bent about the release date and it could be Diwali or Sankranthi depending on the coronavirus situation. They would take a call on the release after the situations calm down. The entire shoot of Master is completed. Lokesh Kanagaraj is the director and Vijay, Malavika Mohanan, Vijay Sethupathi played the lead roles. XB Film Creators are the producers. The released singles are already massive hits and Anirudh composed the music for this action thriller.

Ilayathalapathy Vijay is one actor who is quite consistent and improved his market with every film. His last film Bigil collected a theatrical share of Rs 150 crores in all the languages across the globe. He is busy with his next film Master which is slated for summer 2020 release. A Bollywood news daily reported that Vijay was approached by a Bollywood filmmaker for a pan Indian project. Vijay is said to have quoted Rs 100 crores for the project as remuneration excluding GST.

His team revealed that his market including theatrical and non-theatrical touched Rs 300 crores because of which he is charging Rs 100 crores for the film. With Bollywood Superstars charging huge and taking up the lion’s share in the profits, several Bollywood filmmakers are in hunt for South Indian stars who turned popular through the dubbing movies across television. Vijay enjoys a huge fan base across North Indian circles and his movies are raking huge TRPs on television.

Ilayathalapathy Vijay is racing ahead with back to back hits. He is teaming up with Khaidi fame Lokesh Kanagaraj for an action thriller which is under shoot. On the occasion of New Year, the makers announced the title of the film. The movie is titled Master and is slated for summer 2020 release. Malavika Mohanan is the leading lady and Anirudh is composing the tunes.

The film will also get a huge release in Telugu and the theatrical rights of Master are acquired by Mahesh S Koneru. XB Film Creators are the producers. Vijay Sethupathi is playing the lead antagonist in Master.

When several Tamil actors like Suriya, Vikram and Kamal Haasan lost their market in Telugu, Vijay is the new entry who established a decent market in Telugu. His recent movies made decent business and his last outing Whistle (Bigil) is the highest Telugu grosser in his career. The Telugu theatrical rights of the film have been picked up for a decent price of Rs 9.5 crores by Mahesh S Koneru.

Vijay is currently shooting for his next film in the direction of Lokesh Kanagaraj who last directed Karthi’s blockbuster film Khaidi. The film’s Telugu theatrical rights are picked up by Mahesh S Koneru for Rs 8.5 crores which is a decent price. The film is aimed for summer 2020 release and is bankrolled by XB Film Creators. Vijay Sethupathi is the lead antagonist in this action thriller.

Tamil superstar Vijay is a huge mass hero, all his films cater to his fans and directors compromise on their vision to pander to his image. He is currently working in ‘Khaidi’ director Lokesh Kanagaraj, who has established himself as a director with great sensibilities.

As Karthi starrer ‘Khaidi’, which was directed by Lokesh, became a sensation hit in Tamilnadu as well as in Telugu states, Vijay has now asked the director to stick to his vision. Vijay is also on a mission to expand his market in Telugu states as ‘Adirinidi’ and ‘Whistle’ well-received here.

This has made Vijay tell the director not to worry about his fans and image and make the film that will appeal to cross-section of audiences. So, the director has been given a free hand in making this movie.