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Amazon pays a bomb for Master early digital premiere

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Amazon pays a bomb for Master early digital premiere

Vijay’s recent offering Master is raking decent money at the Tamil and Telugu box-office. The film’s streaming rights are picked up by Amazon Prime for a price of Rs 36 crores including all the languages. The film was planned to stream from February 12th but in a sudden surprise, the streaming is preponed and the film will be available from today night. The trade circles along with the audience are left in shock with the move.

Going into the news, Amazon Prime is said to have reportedly paid a whopping Rs 15.5 crores for the makers of Master for the early streaming. This would benefit the makers but the distributors and exhibitors are expected to lose decent revenues as the film will have a strong weekend. Master is a mass entertainer that is directed by Lokesh Kanagaraj and the film featured Vijay, Vijay Sethupathi, Malavika Mohanan in the lead roles.

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Vijay’s Master digital streaming shocks trade circles

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Vijay’s Master digital streaming shocks trade circles

Tamil actor Vijay tasted a solid hit with Master. The film released during Sankranthi and it is still having a decent box-office run. The film is still going strong across the major territories of Tamil Nadu. The Telugu theatrical rights are valued at Rs 9 crores and the film will collect over Rs 15 crores in its final run. The digital streaming rights of Master are acquired by Amazon Prime and the streaming was planned on February 12th. In a sudden surprise, Amazon announced that the film will be available on the digital platform from January 28th from 10:15 PM.

This is a huge shock for the distributors as the film is still minting money and will have a theatrical run for a couple of weeks more. Amazon is said to have offered a massive price for the digital rights and this may be the reason for the plan. Master is directed by Lokesh Kanagaraj and Vijay, Vijay Sethupathi, Malavika Mohanan played the lead roles in this mass entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Producers Council to take a call on Dubbed Releases?

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Producers Council to take a call on Dubbed Releases?

Krack producer Tagore Madhu approached the Producer’s Council over the recent theatres issue for his film in Sankranthi season. The film’s Nizam distributor Warangal Srinu alleged that Dil Raju and Sirish ignored Krack and lent their support for other films. An urgent meeting was planned last evening and Krack will get more number of screens from today. But this doesn’t make any difference argued some of the producers and filmmakers as the holiday season came to an end and the film is now running in decent number of screens. We have an industry where openings and first week numbers are very crucial for any film.

There is a debate going on about the dubbing movies getting a major number of screens during the holiday season which is turning out to be a dent for the revenues of Telugu movies. A couple of years ago, there was a huge debate when Rajinikanth’s Petta was announced for Sankranthi 2019 release. Neither the Film Chamber of Commerce or the Producers Council came to a firm stand about the release of the dubbed films during any holiday season. Some of the filmmakers strongly argue that the situations are not the same in Tamil Nadu and they give top priority for Tamil films after which the screens are shared for the films of neighboring languages.

If Vijay’s Master release was pushed in AP and Telangana, all the three Telugu releases Krack, RED and Alludu Adhurs would have minted more money and generated more revenues which is direct or indirect help for Telugu cinema. They would have shared the screens allocated for Master. The active producers and other filmmakers are raising the issue after a conflict arises and it is left in the backseat without finding the best solution. Hope a proper resolution will be locked at the earliest before such issues create tremors in Telugu cinema and among the filmmakers. The governing bodies should form a council to stage a hunt for the right solution. Else, more number of producers and distributors would head for a fight which will not be a great sign for Telugu cinema,

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Master First Week AP/TS Collections – Superhit

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Master First Week AP/TS Collections – Superhit

Master has ended up its first week with a distributor share of 12.80 Cr. The film is a Super Hit in the Telugu States with good profits for the buyers. It can be called as a blockbuster in Andhra Pradesh while Nizam underperformed a bit which makes it a hit there. The film is Vijay’s highest grosser ever in the Telugu States beating his earlier highest Whistle. In terms of ‘Gross’ the film will collect more than 25 cr by the end of Thursday.

Following is the complete area wise breakdown of the film.

Area Day 1 CollectionsFirst Week Collections
Nizam1.49cr3.12Cr
Ceeded1.10cr2.49Cr
UA0.83cr2.19Cr
Guntur 0.67cr1.20Cr
Krishna0.36cr1Cr
East0.48cr1.04Cr
West0.56cr1.19Cr
Nellore0.25cr0.59Cr
Total5.74cr12.82Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master digital release date locked

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Vijay’s Master digital release date locked

Tamil actor Vijay cemented his position in Telugu and established a decent theatrical market across the Telugu states. After his previous films made decent business, his recent offering Master is raking massive revenues all over. The film is a smashing hit in Tamil Nadu though the word of mouth was mixed. Master will end up as a profitable project for everyone involved. There is huge demand for the digital rights of the film and Amazon Prime acquired the digital rights of Master including all the languages.

The film will stream on the digital platform from February 12th marking the Valentine’s Day weekend. The makers signed the deal with Amazon to head for a digital release after a month of the theatrical release. Master is directed by Lokesh Kanagaraj and Vijay, Vijay Sethupathi, Malavika Mohanan are the lead actors. XB Film Creators are the producers and Anirudh composed the music.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master is a disaster in Bollywood

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Vijay’s Master is a disaster in Bollywood

Vijay’s latest film Master released in all the major Indian languages and the collections are exceptional in Tamil Nadu and the film is doing decent business in Telugu states and Kerala. The Telugu theatrical rights are valued at Rs 10 crores and the buyers entered into the profit zone already. The collections are rock solid in Tamil Nadu. But things are completely different across the North Indian circuits.

Master opened to poor occupancy and minimal footfalls in Bollywood. The numbers are quite poor that the buyers will even fail to recover the digital charges for the film. Though there are no prominent releases during this season, the audience are not much interested to watch the film in theatres. Vijay’s movies are watched well on small screen but the theatrical response is quite poor. Master is directed by Khaidi fame Lokesh Kanagaraj and Vijay, Vijay Sethupathi, Shruti Haasan are the lead actors in this mass entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nizam theatres issue: Mahesh S Koneru condemns allegations

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Nizam theatres issue: Mahesh S Koneru condemns allegations

Young producer Mahesh S Koneru acquired the Telugu theatrical rights of Vijay’s Master. The film opened to packed houses and is running successfully in Telugu states. A couple of days ago, Krack Nizam distributor Warangal Srinu made serious allegations on top distributor and producer Dil Raju. He alleged that Raju kept a hold of all the screens and provided a limited number to Krack and most of the screens are removed for the movie. Mahesh S Koneru responded to the allegation:

“It is quite bad to stage personal attacks and it is always wise to resolve the issues through discussions. Master is a pan Indian film and it needs a same-day release in all the languages. Master released in over 150 screens in Nizam and the number of theatres came down to 75 from day two. The film opened to packed houses and the revenues are shared by Telugu distributors and exhibitors. This is a major boost to Telugu film industry which has been in crisis. It is not good to attack a person as per my opinion. The theatres are shared across all the films during Sankranthi season and all the movies are doing good”.

“We have to solve the issues personally. English doesn’t have anything to do with the business. Warangal Srinu should have spoken about the topic. Today Master is running in the least number of theatres in Nizam, but I am very happy. The revenues are grand and everyone should share the revenues in this season. It depends on the distributor completely about holding the screens of the region. This may vary from district to district. Vijay gained a phenomenal market in Telugu states and the day one numbers of Master proved it. I was informed about getting the last priority as it is a dubbed film. I am happy with the performance of the film even after getting fewer screens in Telugu states” told Mahesh S Koneru.

“All the other businesses are revived completely but theatres are not granted 100 percent occupancy. The concerned authorities should consider and grant full occupancy soon. This would help the industry recover soon. Dil Raju and Shirish supported me right from the first day and I cannot forget the support of them for 118. I never faced any problems with them. They cannot stand as successful and top distributors if they are not transparent” told Mahesh. 

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Critically acclaimed Logesh could not dare “Sukumar way”

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Critically acclaimed Logesh could not dare “Sukumar way”

When Master movie was announced in the communication of Logesh Kanagaraj and Vijay, expectations skyrocketed as Logesh recently gave a movie that is a blockbuster hit and yet critically acclaimed in the form of “Khaithi”. But once the movie is released it is clear that Logesh too joined that bandwagon of directors who don’t dare to do experiments when they have superstars at their helm.

The conundrum that the creative directors face:

There were many directors in the past who got the chance to direct top stars after giving a critically acclaimed and yet successful movie. The actual litmus test for the director starts after getting the chance because now the audience is keen to see whether the director chooses to make the movie in his style or he will subsume himself and make a regular mass movie that the fans of the hero habituated to see. Some directors dare to make the movies in their own style irrespective of who the star is. On the other hand, most of the directors prefer to make regular potboilers for the masses.

Sukumar way:

Sukumar is one director in recent times who made movies in his own style irrespective of the star casting. His movies with Mahesh Babu, Jr NTR and Ram charan prove that he has enough courage to go slightly offbeat from the regular mainstream of Tollywood. His Rangasthalam movie not only created a sensation at the box office but also brought the real actor out of Ram Charan. Even when a mass hero like Jr NTR is at the helm, he preferred to make the movie in his style instead of giving in to make a movie of Jr NTR style.

Logesh disappointed his fans by making a regular Vijay movie

Logesh earned critical acclaim for his Kaithi movie as the movie has broken many formulas of regular commercial movies. When the movie is announced in the combination of Vijay and Logesh, and especially when it is revealed that Vijay Sethupathi is the main villain in the movie. But the movie ended up as one more regular Vijay movie with too many slow-motion scenes and elevation scenes that are the norm for any Vijay movie. Even Vijay Sethupathi role is also a usual villain role though the actor made it interesting with his impeccable performance. Finally, the movie ended up as “Strictly for fans (of both the leads)” movie.

Overall, it looks like Logesh doesn’t have the guts to make critically acclaimed movies with the superstars. Though there are some scenes in the movie that show Logesh’s attempts to strike a balance and find the middle way, the balance is heavily tilted towards the star hero and routine mass elements.

-Zuran (@CriticZuran)

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Master Day1 AP/TS Collections – Excellent

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Master Day1 AP/TS Collections – Excellent

Master has taken a sensational opening in the Telugu States with a distributor share of 5.75 Cr. This is the highest opening day collection for a Vijay starrer and fourth highest for a dubbed film. Theatrical rights of the film are valued for 9Cr and the film is expected to breakeven by the weekend.

Following is the complete area wise

Area Day 1 CollectionsFirst Week Collections
Nizam1.49cr3.12Cr
Ceeded1.10cr2.49Cr
UA0.83cr2.19Cr
Guntur 0.67cr1.20Cr
Krishna0.36cr1Cr
East0.48cr1.04Cr
West0.56cr1.19Cr
Nellore0.25cr0.59Cr
Total5.74cr12.82Cr

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

‘Master’ opens to packed halls despite online leak and Covid

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‘Master’ opens to packed halls despite online leak and Covid

The highly-anticipated film Master, starring Tamil superstars Thalapathy Vijay and Vijay Sethupathi, could well be on its way to create a record at the box office despite opening amid the pandemic and being leaked on torrent websites hours before its release.

Fans of the two actors started crowding at theatres since early morning on Wednesday for the opening show of the film, which has released on the big screen despite Covid pandemic.

Film exhibitor Vishek Chauhan on Wednesday tweeted photos and videos from theatres in the city and even outside Mumbai.

“#Master 7am shows are also done in parts of the world..it also goes #Housefull.. even during a pandemic.. #Master is a Blockbuster..#ThalapathyVijay is a leader!!” he tweeted.

Announcing a huge box office opening for the film, trade analyst Taran Adarsh tweeted: “It’s a #Tsunami at the #BO… #MasterFilm has a FANTABULOUS START… Only goes to prove *yet again*: Give the audience what THEY want to watch and they will never disappoint you… Charm of watching a wellmade entertainer on big screen will never diminish. #Master #MasterPongal.”

Meanwhile, South actress Keerthy Suresh revealed on social media that she is back to the theatre after one year just to watch Master.

“Can’t even describe how ecstatic it feels to be back at a theatre after waiting for a whole year, and what’s even better? It’s for #Master Ithu #MasterPongal da! #MasterIsHere,” the actress tweeted from her verified account early morning on Wednesday.

Keerthy also shared photograph of a packed cinema hall with the film playing on the big screen.

Directed by Lokesh Kanagaraj, Master also features Malavika Mohanan, Arjun Das, Andrea Jeremiah and Shanthanu Bhagyaraj in pivotal roles.

The makers have also planned to release the film dubbed in Hindi on January 14 in cinemas across North India.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master to open with a bang in Telugu states

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Vijay’s Master to open with a bang in Telugu states

As predicted, Vijay’s upcoming movie Master is expected to open to packed houses across the Telugu states. The Telugu theatrical rights of the film are valued at Rs 10 crores and there is a huge demand for tickets. Several towns are screening early morning shows and the tickets for the early shows are sold out. Most of the shows in the cities of Telugu states are fast filling. Master is expected to open with a bang in Andhra Pradesh and Telangana.

When it comes to Tamil Nadu, Master is expected to register the biggest opening in the recent times. There is a huge scarcity for tickets and the theatres in Tamil Nadu will screen the film from 12 AM this night. The advance sales across the state are exceptional. Master is expected to register top-class numbers despite of the 50 percent occupancy rule. Master is directed by Lokesh Kanagaraj and Malavika Mohanan, Vijay Sethupathi played other crucial roles in this mass entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Tamil film industry urges on Master

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Tamil film industry urges on Master

In a shocking move, Vijay’s upcoming movie Master is leaked online. The news broke out last night and soon several movie scenes of the film are circulated across the social media. The makers staged an investigation and traced the real culprit in a few hours. The producers along with the movie unit urged everyone not to circulate the leaked clips online. They even wanted the audience to watch Master in theatres for the best experience.

The entire film industry stepped out and took their social media pages to support Master. Tamil producer SR Prabhu said that Master is not just another film and it is a revival package for the whole film industry. Master is carrying terrific expectations and is gearing up for a record release tomorrow in Telugu, Tamil and Hindi languages. The advance sales for the film across the Telugu states too are exceptional. Lokesh Kanagaraj directed Master and Vijay, Vijay Sethupathi, Malavika Mohanan played the lead roles.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Tamil Nadu government permits 100 percent occupancy for theatres

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Tamil Nadu government permits 100 percent occupancy for theatres

The Centre issued guidelines for patrons watching films in Indian theatres. Only 50 percent of the seats are to be sold considering the ongoing coronavirus pandemic. The Centre even extended the guidelines till the end of January. In a major boost, the government of Tamil Nadu issued new guidelines permitting 100 percent occupancy for theatres in Tamil Nadu. This is a major boost for Vijay’s upcoming movie Master that is hitting the screens for Sankranthi 2021.

Vijay recently met Tamil Nadu Chief Minister E Palaniswami and requested him to grant 100 percent occupancy for the theatres in the state to save the exhibition industry. With this move, we have to wait to see if the other state governments would permit 100 percent occupancy in the theatres and multiplexes across the states. Coming to Tollywood, Ravi Teja’s Krack, Ram’s RED and Bellamkonda Sreenivas’ Alludu Adhurs are aimed for release during the Sankranthi season.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master Teaser: Racy and Action-packed

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Tamil actor Vijay is on all-time high in his career with back to back hits. His next film Master is carrying terrific expectations and is aimed for January 13th release during Sankranthi in Telugu and Tamil. Khaidi fame Lokesh Kanagaraj is the director and the Telugu teaser of the film is out today. Master teaser is packed with action and is set in a college backdrop. Vijay plays a professor in this action drama. Vijay Sethupathi plays the lead antagonist and the episodes between them are the expected highlights of Master.

Master teaser is an all round show of Vijay and he performs with ease, looks stylish in the role. Anirudh’s background score takes the teaser to the next level. Malavika Mohanan is the leading lady and Andrea will be seen in a crucial role. Xavier Britto is the producer and East Coast Productions are releasing the Telugu version of the film. An official announcement about the film’s release date would be out soon.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master aims Sankranthi release

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Vijay’s Master aims Sankranthi release

Ilayathalapathy Vijay cemented his place in Tamil Nadu and with back to back hits, he emerged as one of the highest-paid Tamil actors. His next film Master is carrying terrific expectations. The makers recently slammed the rumors of the film heading for a digital release. Digital giant Netflix offered a staggering amount for the digital rights but the deal wasn’t closed. The Tamil Nadu distributors and exhibitors met Vijay recently and requested him for a theatrical release for Master to save the exhibition industry during this crisis.

Going with the current updates, the team of Master is in plans to release the film for Sankranthi 2021. If this turns true, it would be a huge boost for the Tamil movie market. Vijay who enjoys a terrific craze in USA will miss the mania this time because of the pandemic. Khaidi fame Lokesh Kanagaraj is the director. Malavika Mohan played the leading lady and Vijay Sethupathi is the lead antagonist. XB Film Creators are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master release pushed by a year

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Vijay’s Master release pushed by a year

Ilayathalapathy Vijay’s upcoming movie Master completed shoot some time ago and the film was initially planned for summer release this year. Lokesh Kanagaraj directed the movie which is said to be an action entertainer. There are several speculations about the film’s release and there are talks that the film would head for a digital release soon. The makers trashed the rumors and clarified several times that Master will have its theatrical release and the final call on the release date would be taken soon. Considering the current situations, the makers decided not to take any risk and release Master for Diwali or Sankranthi. Master will head for release in summer 2021 and an official announcement about the same would be made soon.

Vijay enjoys terrific craze across the overseas circles and he got a decent market in Telugu states. His films are doing great business in Tamil Nadu and the producers decided to wait for the ideal time to release the project. They are not bothered about the delay and they are waiting for Master to get a comfortable and wide release. Malavika Mohanan is the leading lady in Master and the film is produced by XB Film Creators. Critically acclaimed actor Vijay Sethupathi is playing the role of the lead antagonist in Master.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Vijay’s Master aims Diwali Release

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Vijay’s Master aims Diwali Release

Tamil actor Vijay is on the top with back to back hits. He dethroned several top veteran actors with the box-office numbers and his unbeatable craze. His next film Master was planned for a summer release. The film is also aimed for a decent release across the Telugu states. With the coronavirus pandemic, the makers of Master are not ready to release the film anytime soon.

As per the ongoing discussions, the film may hit the screens during Diwali this year. An official announcement will be made after the final discussions would be held soon after the lockdown. Lokesh Kanagaraj directed this action thriller and Malavika Mohanan is the leading lady. Vijay Sethupathi will be seen essaying the role of the lead antagonist in Master which is carrying huge expectations.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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