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I-T searches continue at premises of Tollywood production house

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Income Tax (I-T) officials continued searches at the offices of Telugu film production company, Mythri Movie Makers in Hyderabad for a second consecutive day on Thursday.

A team of I-T officials from New Delhi were also searching the residence of Sukumar, who directed movies like ‘Pushpa’, ‘Rangasthalam’ and ‘Arya’.

The I-T officials continued to search residences of Mythri Movie Makers promoters, including Erneni Naveen, Cherukuri Mohan, and Yalamanchili Ravishankar in Jubilee Hills.

The officials were checking records of their financial transactions for allegedly breaking investment regulations by bringing in funds from abroad for the second time in less than four months after December 2022.

The production house is suspected to have funnelled funds from abroad and invested in Tollywood to produce several films.

The I-T raids are happening at a time when the production house and Sukumar are engaged in the shooting of Allu Arjun-starrer ‘Pushap-2’.

Sukumar, who founded his own production business, Sukumar Writings, is working with Mythri Movie Makers to co-produce the much awaited ‘Pushpa: The Rule’, a sequel of blockbuster ‘Pushpa:The Rise’.

Mythri Movie Makers produced some big blockbusters like ‘Pushpa’, ‘Rangasthalam’, ‘Srimanthudu’, ‘Janatha Garage’, ‘Dear Comrade’, ‘Sarkar Vari Pata’, ‘Uppena’, ‘Waltair Veeraiah’ and ‘Veera Narasimha Reddy’.

It is also producing ‘Ustad Bhagat Singh’ starring actor-politician Pawan Kalyan.

The production house allegedly allowed an investment of Rs 500 crore from abroad without following the Reserve Bank of India (RBI) norms.

The production house also allegedly failed to disclose total investments and income sources in their Income Tax Returns (ITRs) filing.

This is the second time that offices and residences of Mythri Movie Makers were searched by the I-T officials. Previously searches were conducted in December 2022.

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New raids in the premises of Mythri Movie Makers

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Special teams of Income tax officials and ED departments are conducting searches at Mythri Movie Makers office in Hyderabad. Mythri Movie Makers are the most happening Telugu production house recently, they bagged two big hits at Sankranthi time with Chiranjeevi’s Waltair Veerayya and Balakrishna’s VeeraSimha Reddy.

Their upcoming big film is Allu Arjun’s Pushpa: The Rise. IT and ED officials are conducting raids on the offices of the production house and their residences too. Special teams have arrived from New Delhi for the raids. The renowned production house is paying huge salaries for the actors and making big-ticket films. Earlier at the time of the Sankranthi films release on January 14th 2023, IT and GST officials conducted raids at Mythri office for providing false information in their IT forms.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Mythri Movie Makers Trolled Badly

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Mythri Movie Makers is one of the top production houses of Telugu cinema. They are busy with films featuring Pawan Kalyan, Allu Arjun, NTR and Ram Charan. They have signed the biggest stars like Salman Khan and Vijay. Apart from these, Mythri Movie Makers is also producing small and medium-budget films. Kiran Abbavaram’s Meter came from the production house and it released yesterday. The film is racing towards the biggest disaster in the career of Kiran Abbavaram. The production house is badly trolled for backing a film like Meter.

Right from the content to the narration, Meter offers nothing much. The distributors will struggle to recover the digital expenses spent on the film. The night shows on the first day are canceled in some of the regions due to the lack of the audience. Kiran Abbavaram too is trolled for picking up stale subjects that are outdated and offer nothing. Having a strong lineup of films, Mythri Movie Makers should rethink before locking films like Meter.

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Three top production houses joining hands for Prabhas

It is clear that Prabhas will work with Siddharth Anand for a pan-Indian actioner and the shoot commences next year. Mythri Movie Makers paid handsome advances for Prabhas and Siddharth Anand. Prabhas recently gave a formal nod for the plot narrated by Siddharth. The film would be a collaboration. Yash Raj Films is also on board to co-produce the film along with Mythri Movie Makers. Prabhas’ home banner UV Creations is the third production house in this project.

UV Creations would not invest much in this film but they will hold the Telugu theatrical rights of the project. The film would be made on a massive budget and there are reports that the film would be a multi-starrer. Siddharth Anand’s last film Pathaan is a sensational hit and he is currently busy with the shoot of Hrithik Roshan’s Fighter and the film releases soon. Prabhas is done with the shoot of Adipurush and he is busy with Project K, Salaar and Maruthi’s film.

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Sathi Gani Rendu Yekaralu Teaser: Confusion, Comedy and Violence

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Mythri Movie Makers, who gave hits like Waltair Veerayya and Veera Simha Reddy announced their first OTT project titled Sathi Gani Rendu Yekaralu will be releasing on March 17th. The production house joined forces with leading OTT platform aha for this maiden venture.

The film is directed by Abhinav Danda, and is set against the backdrop of the small village, Kollur. Today makers unveiled the intriguing teaser. Teaser begins with Sathi selling all the valuables in the house for money, then he thinks to sell the 2 acres land he has. The film is all about his land and what issues he faces with it.

The fun filled ride with an exhilarating cut impressed the audience. The arresting background score and the rich visuals are main attraction. It looks like it’s going to have unexpected thrills and turns beautifully woven into story.

Touted to be a dark comedy, it features ‘Pushpa fame’ Jagadeesh Bandari in the lead, in a never-seen-before role. Sathi Gani Rendu Yekaralu boasts an ensemble cast including Vennela Kishore, Bithri Sathi, Mohana Sree Suraaga, Raj Tirandasu and Aneesha Dama among others.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Mythri Makers meets Siddharth Anand

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Siddharth Anand and Prabhas’ movie in Mythri Movie Makers production is the talk of the film industry. The producets yesterday met Siddharth Anand in Mumbai and congratulated him on the super success of Shah Rukh Khan’s Pathaan film. After the huge success of Pushpa, Waltair Veeraya and Veera Simha Reddy the makers going to expand their horizon with Bollywood entry. They are also in touch with Bollywood stars like Salman Khan for their next film. They are also in talks with Tamil actor Vijay for a biggie.

For now, Siddharth Anand – Mythri Movie Makers – Prabhas film is confirmed and expected to have an official announcement very soon. Bollywood star actor Hrithik Roshan will also be part of the film. This action film is going to be the biggest for Mythri Movie Makers to date. Leaving this Mythri is also producing Allu Arjun’s Pushpa: The Rule and Vijay Deverakonda’s Kushi currently.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

India’s Biggest Multi-starrer Locked

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Bollywood director Siddharth Anand is all set to direct the country’s biggest multi-starrer and it will have pan-Indian star Prabhas and Bollywood’s Greek God Hrithik Roshan in the lead roles. The project is finalized and Mythri Movie Makers will bankroll this high budget action entertainer. An official announcement would be made very soon and the shoot commences in 2024. The film is aimed for a 2025 release. Siddharth Anand’s latest offering Pathaan is minting gold at the Indian box-office. Shah Rukh Khan, Deepika Padukone and John Abraham played the lead roles.

Prabhas has been in talks with Siddharth Anand for the past couple of years. The discussion about the script happened recently and things are quite positive. Hrithik Roshan, Prabhas and Siddharth Anand would be taking huge paycheques for the country’s biggest multi-starrer. It would be a treat for the audience to watch Prabhas and Hrithik Roshan in a single frame. Hrithik is working with Siddharth Anand in Fighter and the shoot is happening currently. Prabhas has a heap of films lined up and the actor would complete all these commitments by the end of this year.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Sankranthi Mess: Dil Raju in Damage Control Mode

Dil Raju scored a series of hits and emerged as one of the top producers of Telugu cinema. He was focused on his films and was never into controversies. He also turned out to be the leading producer of Nizam and Vizag regions in his journey. Like never before, all the recent interviews of Dil Raju have been controversial. He lauded himself which also turned out to be a surprise for the entire Telugu cinema. He sounded over confident on Vaarasudu and the film headed for a clash with Waltair Veerayya and Veera Simha Reddy. The film was pushed to January 14th in the last minute which was a decent move. Else, the film would have been removed from theatres even before the festival day.

The response for Vaarasudu was below average in Telugu states. The film did decent in Tamil Nadu because of the holiday advantage. Tollywood audience prefered to watch Waltair Veerayya and Veera Simha Reddy during the Sankranthi holidays. Dil Raju realized that this Sankranthi was a huge misfire for him. He had a meeting with his close friends and well-wishers from the industry circles and collected the feedback. Most of them outspoke about his controversial interviews and the damage that happened because of them. They suggested him about the ongoing trend in Telugu cinema and how production houses like Mythri Movie Makers are going with the trend and signing biggies.

Dil Raju also met some of the close directors who worked with his production house and is collecting the feedback. He is currently in damage control mode and is in plans to bounce back soon. When it comes to his films, he has Ram Charan and Shankar’s film while there are several other projects in various stages of pre-production. Dil Raju is also signing several successful directors and the projects would be announced in the coming days.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Mythri’s Risk pays off for Sankranthi Releases

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Top production house Mythri Movie Makers gambled big during this Sankranthi season with Chiranjeevi’s Waltair Veerayya and Balakrishna’s Veera Simha Reddy. Both the films were not completed on the planned budgets and they had to clash and release during the Sankranthi season. Mythri decided to release both the films on their own across the Telugu states and the films ended up as money spinners. Waltair Veerayya dominated all the releases during the Sankranthi season. The non-theatrical deals recovered the budgets to an extent.

As per the estimate, Mythri will make a solid profit of Rs 40 crores through Waltair Veerayya and Veera Simha Reddy. If the films were completed on the planned budgets, the profits would have been much higher. Veera Simha Reddy is said to have left a profit of Rs 15 crores for the makers. Waltair Veerayya is still running well and the makers are expected to pocket Rs 25 crores after all the recoveries and other expenses. Both Waltair Veerayya and Veera Simha Reddy are commercial potboilers and they did well during the Sankranthi holiday season.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Buzz: Prabhas in a pan-Indian Multi-starrer?

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Prabhas is the new pan-Indian actor from South and he enjoys terrific craze across the nation. Adipurush happens to be his first straight Hindi film which will release in all the languages. Top production house Mythri Movie Makers has paid a huge advance for Prabhas and they initiated talks with several top Bollywood directors to handle the project. Siddharth Anand is finally on board and the film is expected to roll in 2024 once Prabhas is done with all his current projects. As per the update, the film is said to be a high-voltage action thriller and is a multi-starrer.

There are reports that Bollywood actor Tiger Shroff will be seen in the other lead role in this action thriller. The discussions are on currently and things will be finalized soon. Prabhas has given his nod for the action thriller for now. Mythri Movie Makers will produce this biggest pan-Indian film and an announcement is expected this year. Prabhas is shooting for Salaar, Project K and Maruthi’s film. The shoots are expected to be completed in 2023. Siddharth Anand is done with the shoot of Shah Rukh Khan’s Pathaan and he recently commenced the shoot of Fighter with Hrithik Roshan.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

What’s Happening? IT Raids on Mythri

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The Income Tax officials conducted raids on the offices and premises of Mythri Movie Makers, the most happening production house of Telugu cinema. The officials visited their offices and properties in Hyderabad yesterday morning and the raids continued till night. The officials are verifying the TDS and GST records of their employees and for the workers who worked for their recent films. The officials received a tip that the records are not well maintained after which the raids are conducted. Naveen Yerneni and Ravi Shankar Y, the producers of Mythri are unavailable to comment.

They are busy with the post-production works of Chiranjeevi’s Waltair Veerayya and Balakrishna’s Veera Simha Reddy that are releasing during Sankranthi. Balakrishna is currently dubbing for the film while Chiranjeevi is shooting for a song in Europe. Mythri is in plans to release both these films on their own. The production house is gearing up for the biggest bet in their career with two biggies releasing in a gap of a day.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

IT Raids on Tollywood’s top Production House

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Mythri Movie Makers emerged as the leading production house of Telugu cinema in no time and they have films lined up with several top actors. In a surprise, the Income Tax officials knocked the doors of Mythri Movie Makers today. The raids are conducted in 15 locations currently. The raids started in the morning and the accounts are verified. The production house is releasing two biggies: Chiranjeevi’s Waltair Veerayya and Balakrishna’s Veera Simha Reddy for Sankranthi 2023. The production house also launched Pawan Kalyan’s Ustaad Bhagat Singh yesterday in a grand manner. Harish Shankar is the director.

The shoot of another biggie Pushpa: The Rule featuring Allu Arjun commenced shoot today and Sukumar is the director. Apart from these, the production house has a bunch of films in various stages of pre-production. A clarity about the Income Tax raids is expected in some more time.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Tollywood comes out to support Mythri Movie Makers

Mythri Movie Makers emerged as a top production house in no time in Telugu cinema. They have films lined up with top stars and the production house also shelled out huge advances for several young and upcoming directors. They are set for a big gamble in the coming years. It came as a surprise when Mythri Movie Makers decided to venture into distribution when they have a series of films lined up in production. There are a lot of reasons for their move. Dil Raju and Asian Sunil have been dominating the distribution market in Nizam. Everyone has been waiting for new players for a long time.

Nizam also turned out to be the best territory in Telugu states. Hit films are minting gold here. Mythri Movie Makers with the support of several friends and distributors decided to emerge as a strong distribution platform in Nizam. The plans are on from the past two years and enough homework was done. Soon after this move, several producers and filmmakers of Telugu cinema came out to support Mythri Movie Makers. The production house is also receiving various distribution offers already. All those who are unhappy with the current distributors are knocking the doors of Mythri. There is also a lot of risk involved in distribution. But with extreme confidence on their upcoming projects Waltair Veerayya and Veerasimha Reddy, Mythri Movie Makers is gearing up for the biggest bet in Nizam. Tollywood wishes them to emerge as one more major force in the region of Nizam.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Sankranthi Releases: Mythri keeps Distributors Puzzled

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Mythri Movie Makers is producing two Tollywood biggies Waltair Veerayya and Veerasimha Reddy. Both these films will release during Sankranthi in a gap of a day. The exact release dates of these films are yet to be announced and the shooting portions of both these films reached the final stages. The distributors are waiting for the producers to finalize the theatrical deals. Mythri Movie Makers is releasing both these films in Nizam region. The deals for the other territories are yet to be finalized. Mythri has to repay back the dues to distributors for Pushpa: The Rise and Sarkaru Vaari Paata (few territories).

The distributors are now questioning about the pending dues so that they can be deducted from the deals of Waltair Veerayya and Veerasimha Reddy. The distributors have to pool out the funds as they have to release two big films but the makers are yet to close the deals. With just five weeks away for release, Mythri Movie Makers will have to close the theatrical deals at the earliest. They will have a tough time ahead as the films of two Tollywood big actors Chiranjeevi and Balakrishna are releasing. Right from the promotions to the release strategy, everything should be well balanced by the makers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Tough job ahead for Mythri Movie Makers

This would be the first time, a production house would be releasing two biggies of Tollywood at the same time. Chiranjeevi’s Waltair Veerayya and Balakrishna’s Veerasimha Reddy bankrolled by Mythri Movie Makers are releasing during Sankranthi 2023 season and they would hit the screens within a gap of a day. Both these films are mass entertainers and are made on massive budgets. The production house is completely occupied with these projects. The shoots of the films are in the final stages and the promotional activities started recently.

It would be a tough job for Mythri Movie Makers as they have to balance the promotions of Waltair Veerayya and Veerasimha Reddy and they have to impress the fans of the veteran actors. Mythri Movie Makers also happens to be the most trolled production house when it comes to digital promotions. They are now extra cautious and the marketing teams chalked out perfect plans to make both the films successful. Perfect plans have to be made to release the songs, teasers and the trailers. Two big events for each of the films have to be done before the release. Mythri Movie Makers will have a tough job ahead.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Mythri Movie Makers loses Ram Charan’s Film

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Mythri Movie Makers have been backing up Ram Charan’s next film and Uppena fame Buchi Babu is on board to direct the film. Ram Charan loved the script and gave his nod already. But the project now changed hands. Venkata Satish Kilaru, the backbone of Mythri Movie Makers is now out of the banner and he will bankroll this big-budget attempt. Ram Charan’s close friends Vamshi and Vicky of UV Creations will co-produce this prestigious film. Venkata Satish Kilaru will announce the details about his new banner and the project very soon.

The shoot of the film kick-starts next year and an announcement is awaited. The film will be a pan-Indian attempt and it will be made on a huge budget. Ram Charan is currently in New Zealand shooting for a romantic number with Kiara Advani in the direction of Shankar. This big-budget actioner will release next year. Buchi Babu is giving the final touches to the script. With Mythri Movie Makers losing this big-budget attempt, there are discussions in Tollywood about Sukumar’s stake in the film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Buzz: Mythri Movie Makers in Damage Control Mode

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Mythri Movie Makers emerged as a top production house in no time and they are producing films with several top stars. Mythri Movie Makers also created a new trend of paying hefty advances for the actors and technicians. They locked several top, young and talented directors and paid advances. After the pandemic, the perspective of the audience has changed and they turned quite selective. The huge financial crunch turned out to be a stress for filmmakers who are producing multiple films. The distributors too are not ready to pay huge advances or release the biggies on an NRA basis.

Mythri Movie Makers decided to take back the advances from some of the star actors and directors whose projects failed to see light. As they are producing multiple films, the production house is keen to utilize these funds for production instead of waiting for the stars. They recently approached some of the young directors to return the advances as the projects are not on the track. The actors too have multiple commitments and the directors are left in waiting mode for a longer time. Mythri Movie Makers is now back with a new strategy to take back the advances from some of the directors and actors to utilize the funds for production at this crucial time.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Is Harish Shankar’s hard work paying off?

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Harish Shankar is one of the most talented writers and directors of Telugu cinema. He announced Bhavadeeyudu Bhagat Singh with Pawan Kalyan but the project never kicked off. Harish Shankar is left in waiting mode and Tollywood is worried as he is left waiting. Harish Shankar pitched new ideas, working on the scripts after he is been hinted that Pawan’s film will get delayed. Harish Shankar landed in Mumbai and he has been working on a script for Salman Khan. He met a Bollywood Superstar couple of times and they ended up quite positive.

There are discussions going on about the dates about the financials considering the current situation and the trend. Mythri Movie Makers are ready to spend a bomb on the film. Harish Shankar who has been working on multiple scripts is all set to direct Bollywood Superstar soon. His hard work seems to be getting paid off soon. Harish Shankar is also working on other scripts for OTT platforms.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Biggest ever bet for Mythri Movie Makers

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Mythri Movie Makers is shelling out huge money and they are producing multiple films with all the top stars of Telugu cinema. Expanding their business, they will soon collaborate with Salman Khan, Vijay and other stars. Mythri Movie Makers is producing Chiranjeevi’s Waltair Veerayya and Balakrishna’s Veera Simha Reddy. Both these films are announced for Sankranthi 2023 release and they are made on massive budgets. This is the first time in the recent years, two biggies produced by a top production house are hitting the screens during the same season. With other films in the race, the distributors are hesitant to pay huge advances for Waltair Veerayya and Veera Simha Reddy.

Mythri Movie Makers decided to release both these films on their own and they will bear the entire risk. The film will be released through their regular distributors on an advance basis. Mythri Movie Makers will bear the entire risk of these films. Sankranthi is the biggest season for Telugu cinema and both Waltair Veerayya and Veera Simha Reddy will have a chance to mint massive money if these films are impressive. Both these films are proper mass and commercial capers which is an advantage. Vijay Vaarasudu is the other film releasing during the season.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Mythri Movie Makers facing the heat from Distributors

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Mythri Movie Makers is producing films with several star actors. They are currently producing films with veteran actors Chiranjeevi and Balakrishna. Chiranjeevi’s film is Waltair Veerayya and it is a mass entertainer. Balakrishna’s film is Veera Simha Reddy and the film too is a mass entertainer. Both these films are heading for a clash during Sankranthi 2023. The makers tried their best to avoid the clash but the announcements are made. The makers are now facing the heat from the distributors of the Telugu states.

With Adipurush and Vaarasudu too releasing during the season, there would be a huge scarcity for screens in B and C centres. Hence the advances would be low. The distributors are mounting pressure on Mythri Movie Makers to postpone one of the films to summer. Else they are not ready to pay huge advances considering the shared screens. The producers have invested hugely in both projects and they are expecting huge theatrical advances which will not happen. With four films releasing during the season and two of them produced by Mythri Movie Makers, the production house is now puzzled after they are facing the heat from the distributors.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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