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Interesting Update on Pushpa Part 3

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Stylish Star Allu Arjun is shooting for Pushpa: The Rule in the direction of Sukumar. After the first part ended up as a super hit, there are huge expectations on the second installment. The budgets are revised and Pushpa: The Rule will be one of the most awaited films of 2023. We have an interesting update that says that Sukumar is also in plans for the third installment of Pushpa. He got the idea of the third installment and he added it to match the climax of the second installment. But the third part of Pushpa will not happen anytime soon. Both Sukumar and Allu Arjun are keen to take up Pushpa 3 after five years as they have to complete their other commitments that are lined up.

Allu Arjun who emerged as a don in the kingdom of the red sandalwood mafia will witness several ups and downs in Pushpa: The Rule. He will reach rock bottom by the end of the second part and the third installment of Pushpa is all about how he rises back. Pushpa: The Rule is expected to have its release in December 2023 and is planned on a huge budget. Mythri Movie Makers are the producers. Rashmika is the heroine and Devi Sri Prasad is the music director.

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Allu Arjun receives Rare Honour from GQ team along with award

Pushpa: The Rise, broke all records and shook the box office even during the COVID-19 pandemic and Allu Arjun emerged as a star performer in the last 20 years, but Pushpa is the movie that placed the global film culture spotlight on him.

Allu Arjun is transcending the borders with his Pushpa fame and is now everywhere. The actor went on to claim his ‘Indian of the year 2022’ at CNN 18 felicitation, and won SIIMA and filmfare awards

No recently he was featured on the famous GQ MOTY awards 2022. Allu Arjun was called as ‘Leading Man’ for the GQ awards 2022 for MOTY, Men Of The Year. The entire GQ team travelled to Hyderabad to present this award to Allu Arjun. They also held a party at the iconic Taj Falukhnama Palace to present the award to Allu Arjun.

This is the first time a Tollywood actor has won the GQ Man of the Year Award. Allu Arjun fans have rejoiced after witnessing GQ team’s love and respect for Icon Star.

GQ also highlights the works of other actors like Deepika Padukone, Kartik Aryan, Rajkummar Rao, Bhumi Pednekar, Ranveer Singh, Vicky Kaushal, and Ayan Mukherjee for MOTY Awards this year.

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‘Pushpa – The Rise’ dubbed in Russian; to be released in Russia on Dec 8

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After creating a buzz in Indian languages, the Allu Arjun-starrer ‘Pushpa – The Rise’ is to be released in Russian on December 8.

It will follow the film’s screening as part of a six-film package that will travel across major Russian cities, including Moscow and St Petersberg, from December 1 to 6.

The Russian-dubbed version is making a splash online with fans gushing over the actors mouthing their favourite dialogues in the language.

The film will have a star-studded premiere in Moscow on December 1 and in St. Petersburg on December 3 in the presence of its lead cast and crew. It will be premiered at the opening ceremony of the fifth Indian Film Festival which will be held in 24 Russian cities.

Directed by Sukumar and starring Allu Arjun and Rashmika Mandanna, ‘Pushpa -The Rise’, which was released post the Covid lockdown as the year 2021 came to a close, was an unequalified success across all the language markets it was screened in.

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‘Pushpa – The Rise’ to open travelling fest of 6 Indian films in Russia

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The Allu Arjun-starrer and pan-India blockbuster movie ‘Pushpa -The Rise’ will open a travelling festival of six films that will be screened in 24 Russian cities as part of an Indian Films Festival from December 1 to 6.

The film festival is being organised by Indian Films, together with the Indian National Cultural Centre and SITA, with support from the Ministry of Culture of the Russian Federation and the Embassy of India in Russia.

The screenings will be held in the theatres of the Russian network, Cinema Park, in Moscow, St Petersburg, Sochi, and other cities.

The programme features six all-time hits, including Karan Johar’s drama, ‘My Name is Khan’ and the musical melodrama film, ‘Disco Dancer’, starring Mithun Chakraborty, which continues to have a huge fan following in Russia.

‘Pushpa – The Rise’, written and directed by Sukumar Bandreddi, will be the opening film of the festival.

The inaugural of the Indian Films Festival will be held on December 1 in Moscow. ‘Pushpa – The Rise’ will be personally presented by the makers and the principal actors: Allu Arjun, Rashmika Mandanna, Sukumar Banreddi and producer Ravi Sankar.

On December 3, the cast and crew members of ‘Pushpa – The Rise’ will attend the screening of the film in St Petersburg, in the shopping centre Galeria.

The other popular Indian films being featured in the festival include ‘RRR’, ‘Dangal’ and ‘War’.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Pushpa: The Rule’s Connect with Bangkok

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The entire pre-production work of Pushpa: The Rule came to an end and the shoot of the film was planned to kick-start in this month. Sukumar has done major changes after he took ample time to complete the script work. The first two schedules of Pushpa: The Rule will take place in Hyderabad and will be short. Then, the major cast and crew members will fly to Bangkok to shoot for the film for over two months. The massive Bangkok schedule will be completed and shot without any breaks. Sukumar who scouted the locales of Bangkok felt that the forests are apt for the script.

Pushpa: The Rule will be shot in the forests in and around Bangkok but the film happens in India. Sukumar is in plans to match the locations after completing the shoot. A schedule of Pushpa: The Rule will also take place in the forests of Maredumilli. Rashmika Mandanna plays Allu Arjun’s wife and Fahadh Faasil, Anasuya, Sunil will reprise their roles. Rockstar Devi Sri Prasad is done with the tunes and the songs for Pushpa: The Rule. Mythri Movie Makers are gearing up for their biggest bet ever with Pushpa: The Rule which is a pan-Indian film.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Allu Arjun: Indian of the Year 2022

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Stylish Star Allu Arjun who is breaking the barriers of cinema is the Icon Star and his craze has been reaching all the corners of the country. The top actor received the CNN-News18 Indian of the Year 2022 Award in a grand event that was held in New Delhi. Allu Arjun received the award from the Union Minister Smriti Irani. This is the first award for the actor from North after he started his career. The actor’s last outing Pushpa: The Rise received wide reception from the North Indian audience. Allu Arjun’s mannerisms from the film went widely popular all over.

The actor thanked for being awarded the Indian of the Year 2022 in the category of entertainment. “I have received many awards in the South and this is the first award from the North. I am glad that we have differences like North and South. The beauty of our country is diversity. But when we made Pushpa: The Rise, it was celebrated by the entire India. We are proud that it is the victory of Indian cinema. I am glad that I could entertain the audience during the tough times” told Allu Arjun. The actor will soon commence the shoot of Pushpa: The Rule directed by Sukumar.

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NYC’s Mayor performs Allu Arjun’s hand gesture from ‘Pushpa’

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The entire world has been bitten by the ‘Pushpa: The Rise’ bug as now New York City’s mayor performed actor’s iconic hand gesture from the film.

New York’s Mayor Eric Adams was seen doing the hand gesture during an event organised by the Telugu community in the city where he interacted with the people and also celebrated the festival of Batukamma with them.

A clip shared by a fan account on Twitter, Mayor was seen performing the iconic hand gesture with two more guests.

The fan account wrote, “Thank you @NYCMayor for Showing Your Love towards Our Indian Film #Pushpa ai, ! Special Thanks and Congratulations to our @anusuyakhasba gaaru and #mangli for making the event grand Successful Video By : @NYCMayorsOffice @alluarjun ac #Anasuya ac #AlluArjun @PushpaMovie”

Allu Arjun’s ‘Pushpa: The Rise’ became a phenomenon upon its release. The film also stars Rashmika Mandanna and Faahad Faasil. The second installment has gone on floors.

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David Warner praises Allu Arjun for ‘Pushpa’: We loved it so much

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Australian cricketing stalwart David Warner has heaped praises on Telugu star Allu Arjun for winning an award for ‘Pushpa’, which the opener said he loved.

Warner, who danced on the number ‘Srivalli’ from th film, where he share a collage featuring him and Arjun. In the image, Warner’s face is morphed into Arjun’s ‘Pushpa’ character. On the other side Telugu star Arjun is seen in his ‘Pushpa’ avatar.

“How good that @alluarjun took out the @filmfare awards for #Pushpa such an amazing achievement we loved it soo much. Well done and congrats to al involved,” wrote the cricketer, who played from the Surisers Hyderabad in 2021 in the Indian Premiere League.

‘Pushpa: The Rise – Part 01’ is directed by Sukumar. It stars Allu Arjun as the titular character alongside Fahadh Faasil and Rashmika Mandanna. The first of two cinematic parts, the film depicts the rise of a coolie in the smuggling syndicate of red sandalwood, a rare wood that grows only in the Seshachalam Hills of Andhra Pradesh.

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Allu Arjun’s Pushpa sweeps Filmfare Awards

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It is a clean sweep for Allu Arjun’s Pushpa: The Rise at the 67th Parle Filmfare Awards for South 2022. Allu Arjun bagged the Best Actor Award and Sukumar is named as the Best Director. The film also bagged awards in the categories of Best Music Director, Best Cinematography, Best male and female singers, Best Film and others. Allu Arjun thanked the fans, audience and Filmfare for the honor. Sai Pallavi is named as the Best Actress for her performance in Love Story and she also bagged the Critics Best Actress award for her performance in Shyam Singha Roy. Natural Star Nani is the Best Actor (Critics) for his performance in Shyam Singha Roy. Legendary lyricist Sirivennela Seetharama Sastry bagged the Best Lyrics award for the song Life of Ram from Jaanu.

Mega Producer Allu Aravind is felicitated with Lifetime Achievement Award. Vaisshnav Tej and Krithi Shetty are awarded with Best Debut Male and Best Debut Female awards. Suriya is the Best Tamil actor for his outstanding performance in Soorarai Pottru and Lijomol Jose bagged the Best Actress Award from Filmfare. Soorarai Pottru swept most of the Filmfare Awards for Tamil.

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‘Pushpa’ music composer Devi Sri Prasad to hoist Indian flag on Times Square

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One of the leading music directors of the Tamil and Telugu film industries, Devi Sri Prasad, who was most recently in the news because of his score for ‘Pushpa: The Rise’, will hoist the Tricolour at Times Square in New York on the Independence Day-eve.

The music director, who has delivered several chartbusters, took to social media to make this announcement.

He said: “I am truly honoured to be invited as the Guest of Honour for the ceremonial lighting of the Empire State Building in New York and the Indian flag hoisting on Times Square on the eve of the 75th Independence Day of India.”

The event has been organised by the Federation of Indian Associations (FIA).

Interestingly, mega star Kamal Haasan, too, will be in the United States on Independence Day. He will hoist the National Flag at an event organised by the Association of Indo-Americans in the United States. The actor will also be honoured for completing 63 years in the Indian film industry.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Exclusive: The Financials of Pushpa: The Rule

Pushpa: The Rule will be the next big-buget film coming from Telugu cinema and it would be a pan-Indian project. After Pushpa: The Rise did well in Hindi apart from Telugu, the budgets are revised and the remunerations are hiked. The shoot of Pushpa: The Rule will commence in the mid of August and the film will release post-summer in 2023. Sukumar and Allu Arjun hiked their fee. Telugu360 has exclusively learned that Allu Arjun will be taking Rs 125 crores as his remuneration. Sukumar will be taking Rs 75 crores as remuneration. The duo will be taking Rs 200 crores home and this is a rude shock for the production house Mythri Movie Makers. They are left with no other option but to go ahead with the deal.

The making of the film including the interests and the promotional costs are expected to cost Rs 150 crores. The total budget of Pushpa: The Rule is expected to be Rs 350 crores. Sukumar promised to complete the shoot in quick schedules. Mythri Movie Makers are asked not to close any non-theatrical deals. Allu Aravind will close all the deals of Pushpa: The Rule before the release. The biggest shock here is Allu Arjun and Sukumar will share 40 percent each from the film’s profits. It means that Mythri Movie Makers will have to just take 20 percent from the profits. From the amount they are investing, the profits would be tiny if the film fares well. If the film bombs, the entire stress would fall on the production house.

The financials of Pushpa: The Rule are a huge shock for Tollywood when the film industry and the producers are in a struggling phase.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Bunny rejects a massive deal for Pushpa: The Rule

Stylish Star Allu Arjun is completely focused on Pushpa: The Rule and he is not in a hurry to commence the shoot. Sukumar is giving the final touches to the script and the pre-production too reached the final stages. The shoot is expected to start in the mid of August and the film will release next year. The makers received a massive non-theatrical deal and the asking price was more than Rs 100 crores. Allu Arjun straightaway rejected the deal and he asked the makers not to lock any early deals.

Mythri Movie Makers closed all the non-theatrical deals of Pushpa: The Rise in advance and they would have pocketed more if the deals are closed right before the release. Bunny is not in a mood to close any deal for now. There are also talks that Bunny and his father Allu Aravind will involve in the film’s business as Mythri could not handle the business of the first installment well. There was an issue with the Hindi rights of the first part and Goldmine Telefilms was made as a partner in the Hindi theatrical version. To avoid such deals, Allu Arjun is personally taking care of all the deals.

Rashmika Mandanna, Anasuya, Fahadh Faasil and Sunil will reprise their roles in Pushpa: The Rule. Devi Sri Prasad scores the music and Mythri Movie Makers are the producers.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Manoj Bajpayee approached for police officer’s part in ‘Pushpa: The Rule’

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Bollywood actor Manoj Bajpyeee, who is known for his work in films like ‘Gangs of Wasseypur’, ‘Satya’, ‘Aligarh’, had recently praised the pan-India Allu Arjun-starrer film ‘Pushpa’, calling it immaculate.

According to several media reports, the actor now has been approached for a role in the film’s second part. Manoj had earlier said that every frame in ‘Pushpa: The Rise’ has been shot as if it’s a matter of life and death.

The film, written and directed by Sukumar and produced by Mythri Movie Makers and Muttamsetty Media, told the story of its titular character Pushparaj of his rise to become a sandalwood smuggler and his personal trauma.

The Telugu action drama marked the debut of the noted Malayalam and Tamil actor, Fahadh Faasil in Telugu cinema. He played the character of a corrupt cop, who will lock horns with Allu’s lead character in the film’s second part ‘Pushpa: The Rule’. Fahadh also spilled beans recently when he told ‘The Cue’ that the film might see a potential third part as the makers have enough material.

Fahadh had told ‘The Cue’ that director Sukumar initially planned the film as an OTT series with both first and second part narrated to him as one project. But now that it has been turned into a film, the makers might actually explore the possibility of a third part.

An official confirmation with regards to Manoj’s casting is awaited from the makers of ‘Pushpa’ and Manoj Bajpayee.

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Rashmika delights paps with ‘Saami Saami’ hookstep in stunning outfit

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She may be India’s crush but ‘Pushpa’ star Rashmika Mandanna has shown that she is a grounded person with her heart in the right place.

Srivalli aka Rashmika Mandanna has been the talk of tinsel town for her adorable gesture at a recent public appearance.

At the red carpet, the actress obliged the paps for some pictures and also went ahead to pose with all of them. She also flaunted the ‘Saami Saami’ hookstep and the famous ‘thaggede le’ hand gesture to the audiences.

Rashmika looked drop-dead gorgeous as she posed in a figure-hugging thigh-high length dress. Boasting a deep V-neck, and an accentuated fabric from her waist.

Letting the outfit do all the talking, Rashmika went minimal with her accessories. She opted for simple yet effective pair of hoop earrings to go with her ensemble. The makeup was flawless and kept in neutral tones.

Meanwhile, Rashmika is all set to make her debut in Bollywood with multiple films in the pipeline including Sandeep Reddy Vanga’s Animal opposite Ranbir Kapoor. She will also share screen space with Sidharth Malhotra in Mission Majnu and Goodbye alongside Amitabh Bachchan.

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Allu Arjun’s ‘Pushpa’ hits 5 billion views, first Indian album ever claim makers

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Pan-India blockbuster ‘Pushpa – The Rise’ may have released more than a year ago but the Allu Arjun starrer continues to set new highs in the popularity stakes. The movie has achieved yet another record by becoming the first ever album in India to hit 5 billion views.

Taking to social media, the makers of the film shared the poster and wrote “The Biggest Ever Feat In Indian Cinema ?????

Icon Star @alluarjunonline ‘s #PushpaTheRise is the First Album to hit 5 BILLION VIEWS ????”

From the time the first poster of the film was dropped to the time the film lasted in the theatres, ‘Pushpa’ became a rage across markets.

From ‘Sammi Sammi’ to ‘Eyy Bidda Idhi Naa Adda’, Indians grooved to the movie’s lyrics. ‘Oo Antava Ooo Antava’ went on to became the biggest party anthem of the year.

‘Pushpa: The Rise’, directed by Sukumar, broke several box office records and even entered the Rs 100 crore mark in the Hindi belts. It went on to mint Rs 300 cr worldwide.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Not what the script said: Poor scripts lead to string of Tollywood failures after ‘Pushpa’, ‘RRR’

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Big stars, eminent directors and big budgets can’t guarantee success of a film and this has been proved by a string of failures in Tollywood after the smashing success of ‘Pushpa’.

Big stars, eminent directors and big budgets can’t guarantee success of a film and this has been proved by a string of failures in Tollywood after the smashing success of ‘Pushpa’.

The last four months saw several eagerly awaited movies hitting the screen but barring S.S. Rajamouli’s ‘RRR’ starring Junior NTR and Ram Charan, others either bombed at the box-office or registered average success.

Chiranjeevi, arguably the biggest name in Tollywood, could not guarantee a great opening for ‘Acharya’.

Starring megastar Chiranjeevi in the lead and his son Ram Charan in an extended cameo, the movie directed by Koratala Siva was released on April 29 to a lukewarm response at the box office. Negative reviews saw a huge drop in the movie’s collection in the first four days.

It disappointed even in Telugu states. In Andhra Pradesh it opened to increased ticket prices for the first week as per the policy of the state government for big-budget movies. However, so poor is the performance of ‘Acharya’ that trade analysts believe its business may end within this week.

Despite the hype around the movie due to the presence of the father-son duo and a large number of their fans thronging theatres in the first week-end, it failed to live up to the expectations.

Those who track Tollywood say that Acharya could end up as one of the biggest disasters of 2022.

A cliched story and dated narrative without effective emotions resulted in the huge disappointment for Chiranjeevi’s fans who had high expectations with this maiden collaboration between megastar and successful director Koratala Siva.

This was the second famous father-son duo to flop at the box-office. Earlier, this year ‘Bangarraju’ starring Nagarjuna and his son Naga Chaitanya came as a disappointment. While their fans were excited to see them together on the screen, this could not save the movie based on a done and dusted script of a supernatural drama. Kalyan Krishna made this as a sequel to ‘Soggade Chinni Nayana’ (2016) which starred Nagarjuna in a dual role and was commercially successful.

Another big disaster this year is ‘Radhe Shyam’ starring Baahubali fame Prabhas in the lead. The multi-lingual period romantic drama failed to live up to the high expectations.

Starring Prabhas in the role of a world-famous palmist, ‘Radhe Shyam’ in Telugu, Hindi and Tamil had hit the screens on March 11. Despite stunning visuals, grand outdoors, visual effects, romance and good music, the movie bombed due to cliched story.

‘Bheemla Nayak’ starring Pawan Kalyan and ‘Baahubali’ fame Daggubati Rana was another much-anticipated movie to hit the screens in February.

It was a Telugu remake of ‘Ayyappanum Koshiyum’ (2020), a Malayalam language action thriller. Unlike ‘Ayyappanum Koshiyum’, which was about clash of egos between two men, it was Pawan Kalyan who dominated ‘Bheemla Nayak’. Rana’s role was played down to allow power star, as the brother of Chiranjeevi is popularly known in film circles, take the centre stage.

Romantic comedy ‘DJ Tillu’ starring young actor Siddhu Jonnalagadda and Neha Shetty in the lead also did average business.

Leading actor Ravi Teja starrer ‘Khiladi’ turned out to be a flop. Released theatrically along with a Hindi dubbed version on February 11 this movie, written and directed by Ramesh Varma.

Industry analysts say poor script is the main reason for many Telugu films bombing at the box office after the grand success of ‘Pushpa’. “The strength of the script makes a film successful. If somebody comes with a loose script and uninteresting script, automatically the film flops. No matter how big a star is and how good a director is, it all depends on the strength of the script. Nobody can save a film if the script is poor,” says film analyst Prabhu.

He believes that a film can succeed only if the script makes the audience sit in theatres without losing their attention.

The film critic, however, adds that a subject a filmmaker chooses is not the entire story. “Whatever line you take, it needs to have some interesting scenes. 10-15 interesting scenes elevate a movie. Lack of strength in the scenes is the main cause of failure. There are no other reasons because the filmmaking standards are very high, wonderful and far ahead,” he opined.

The expert says one can’t blame artists for a film’s failure as all stars are proven artists. It all depends on the script and character an artist gets.

“We can’t blame artists. Actor is like water which takes the shape of a vessel. It all depends on the capability of the director, how best he moulds the character and how best he creates interest in the character,” he said.

According to Prabhu, even ‘Pushpa’ did not have a great script but the way Allu Arjun inculcated the strength, the density of character, a rough and tough wild character and his mannerism helped. “This film has highlighted the smuggler’s character and glorified it. This shows the film does well even if the bad character is portrayed in an intensive and interesting manner,” he added.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Going Viral: Virat Kohli shakes his leg for Pushpa song

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Oo Antava Oo Oo Antava is a special item number from Pushpa: The Rise which was an instant chartbuster. Samantha will be seen shaking her leg with Allu Arjun in this song. Indian star cricketer Virat Kohli danced to the song in the post-wedding celebrations of Glenn Maxwell last night. The other cricketers who were present joined Virat to groove for the number. Glenn Maxwell got married to Vini Raman on March 18th and he hosted a lavish reception last night. Dressed in a black kurta, Virat was in a perfect party mood and enjoyed the evening.

The video of Virat Kohli grooving for Oo Antava Oo Oo Antava is now going viral across social media circles. Virat was in perfect sync with the song. Several star cricketers attended the reception. Royal Challengers Bangalore suffered two back-to-back debacles in IPL 2022 and Virat Kohli has been struggling for form. Maxwell’s wedding reception came as a major relief for the RCB players.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

3 months and 3 South films: Will Bollywood rechristen itself?

In the last three to four months of time, three south movies outperformed Bollywood movies and it is learnt that there’s a paradigm shift in the approach of Bollywood makers on film making. However the Big question is whether Bollywood will be able to rechristen itself and reclaim the throne i.e. top Industry of the country. Details as follows.

Three movies that have outperformed Bollywood movies in recent times are – Pushpa, RRR and KGF2. When Pushpa was released there wasn’t much buzz though. However the movie surpassed another Bollywood Big movie 83. Later when RRR released, Bollywood hero John Abraham commented that “We are not number 2 to any other industry “ and released his “Attack” movie while RRR was in theatres. Attack movie was a disaster at the box office. Now during KGF2 , Shahid Kapoor’s Jersey movie got postponed to release at a later point of time. Before just a couple of years, Telugu and Kannada movies forcing Bollywood movies change their release date couldn’t be conceived even in the dreams.

Now Bollywood makers seem to be in the thinking mode and plan movies on pan India scale. Most of the big wigs of Bollywood are asking the writers to again focus on heroic subjects rather than multiplex subjects. We need to wait and see whether Bollywood will be able to rechristen itself and if so how fast can that happen..

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Close on the heels of ‘Pushpa’, ‘RRR’ reaffirms Tollywood’s pan-India appeal

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The resounding theatrical success of ‘RRR’, from the two Telugu-speaking states to the United Kingdom, where it roared past Jake Gyllenhaal’s ‘Ambulance’ and Tom Holland’s ‘Uncharted’, has established Tollywood as India’s new cinema powerhouse.

With its worldwide earnings touching Rs 652 crore on its sixth day, far surpassing even the collections of ‘The Kashmir Files’, ‘RRR’ has proved that S.S. Rajamouli’s competition is himself — after edging out his own ‘Baahubali: The Beginning’ from the No. 2 all-time blockbuster spot, he has only ‘Baahubali: The Conclusion’ to dislodge to establish ‘RRR’ as Indian cinema’s highest-ever grosser.

Coming close on the heels of the success of the Allu Arjun-starrer ‘Pushpa: The Rise’, which was 2021’s highest-grossing film pan-India, ‘RRR’ has made it amply clear that Telugu commercial cinema is the new entertainment leader in post-Covid India, especially when compared with much-hyped commercial duds such as ’83’, ‘Gangubai Kathiyawadi’ and ‘Bachchan Pandey’.

‘The Kashmir Files’ has been the only exception, but it owes much of its success to the manner in which it was adopted by the BJP and supported by its state governments with tax exemptions, especially after Prime Minister Narendra Modi endorsed it wholeheartedly.

Not only films, Telugu movie stars, such as Prabhas, Allu Arjun, Jr NTR and Ram Charan, have become well-known names across the country.

It’s certainly a far cry from the days when Bollywood ruled the box office, and if South Indian films got noticed, it was only if they won national awards or were remade into Hindi films, and their superstars rang a bell north of the Vindhyas only if they made waves in politics. Of course, there have been exceptions such as Rajinikanth and Kamal Haasan, but Tollywood stars were barely known outside the then undivided Andhra Pradesh.

Observers point to several factors for the growing national acceptance of movies from Tollywood and other South Indian film production hubs.

Telugu film critic and industry analyst Prabhu told IANS: “Television channels dedicated to screening of South Indian movies dubbed to Hindi, and then the arrival of OTT platforms, began opening up a wider audience for them.” Suddenly, all of India started watching and appreciating films made in the south.

The spread of multiplexes across an increasingly urbanised India, with their enormous appetite for software, have also helped South Indian producers to exhibit their films in traditional Hindi markets. But the multiplication of platforms and venues for the exhibition of movies alone cannot explain the growing pan-India footprint of South Indian cinema.

Bollywood’s fading star power is an oft-quoted reason. Much of Bollywood’s heft is thinning as stars such as the Khans, Akshay Kumar and Ajay Devgn are in their 50s and past their prime. Increasingly, they don’t seem to be drawing audiences to cinemas. The developing vacuum has created a level playing field that South Indian movie stars are exploiting, says Bengaluru-based film scholar and critic M.K. Raghavendra.

The South is also scoring because of the grand visions of its movie-makers, which was amply evident in ‘RRR’.

Prabhu pointed to the larger-than-life portrayals of characters that South Indian filmmakers boldly etch on the big screen. “Can you imagine a filmmaker daring to think of a subject such as ‘Bahubali’ and spending so much time and attention as Rajamouli on building up its elements?” Prabhu asked.

Raghavendra added that South Indian filmmakers excel in adding ‘masala’ — action and emotion — in dollops. Something that Bollywood seems to be unable to effectively deliver anymore. “The stuff is pungent. That’s the taste people want,” he said.

“Hindi films are bland, so nobody wants them. They want masala and Hindi films no longer have masala like they did in the past. Telugu and Tamil films, moreover, are punchy. They hit you straight,” Raghavendra explained.

The soon-to-be-released ‘KGF: Chapter 2’, starring Kannada movie star Yash, is another South India potential blockbuster that has raised expectations, especially among the fans of ‘KGF: Chapter 1’, which raked in Rs 250 crore, a record for a Kannada film. It just changed the way the rest of India perceived Kannada cinema, which previously made news only because of its arthouse productions.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Allu Arjun’s Pushpa tops TRP ratings in Bollywood

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Allu Arjun has undoubtedly emerged a national star with Pushpa: The Rise, which has Rashmika Mandanna, Fahadh Faasil and Sunil in important characters.

After creating collection records in theaters pan-India, the movie has now smashed TRP ratings in all centres with a huge difference when compared with Bollywood mega movies.

Pushpa is on a high with 4.35 TVR, Sooryavanshi 2.7 and 83 just 1.79 when it comes to HSM Urban. And, Pushpa is on top with 3.79 TVR, Sooryavanshi second with 3.18 and 83 third with 2.11 in HSM Urban Pay.

Not just that, Pushpa, Sooryavanshi and 83 respectively scored 4.23, 1.68 and 1.07 in HSM U+R. Now, isn’t this enough to show the power of pan-Indian movies as against Bollywood films?

Devi Sri Prasad has composed the music for Pushpa and the songs topped the charts in various languages. Besides the Telugu states and Maharashtra, the film directed by Sukumar and bankrolled by Mythri Movie Makers Muttamsetty Media ran successfully in Tamil Nadu, Kerala and Karnataka too.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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