Small film Uppena is a stupendous box-office hit and it collected over Rs 50 crores in its theatrical run. Uppena is directed by a debutant Buchi Babu and Vaisshnav Tej, Krithi Shetty are the lead actors. The film completed its theatrical run and is streaming on Netflix. The film also was screened on Star MAA recently and it delivered a terrific TRP of 18.5 in its first screening. Mythri Movie Makers are the producers of Uppena which was made on a budget of Rs 20 crores.
Tollywood 2021 Quarterly Report
Despite the coronavirus wave, Telugu audience are the first to rush to the theatres. 67 films released in the first three months of the year. Ravi Teja’s Krack is the first blockbuster of the year and the makers, buyers made huge profits. All the other Sankranthi releases fell flat. Krack collected huge revenues when the theatres are operated with 50 percent occupancy. Uppena carried terrific expectations and the film lived up to the expectations. The film created history and it collected Rs 50 crores in its theatrical run which is a record. The film marked the debut of Vaisshnav Tej and Krithi Shetty to Telugu cinema.
Then came Jathi Ratnalu in March and the film too is declared as a blockbuster by the audience. The film crossed Rs 40 crores after it was made on a strict budget of Rs 4 crores. Naveen Polishetty, Rahul Ramakrishna and Priyadarshi played the lead roles in Jathi Ratnalu. Vijay’s film Master ended up as a decent hit in Telugu. Anchor Pradeep turned a lead actor with 30 Rojullo Preminchatam Ela recovered the investments though the film received poor response. Prashanth Varma’s Zombie Reddy made decent profits.
Allari Naresh’s Naandhi received critical acclaim and also made good profits. The makers earned handsome profits through the non-theatrical and the remake rights that are sold after the film’s release. None of the other Telugu movies ended up decent. Tollywood witnessed three blockbusters in three months this year and is heading for a crucial April.
Upcoming digital releases of Telugu cinema
It is the success factor and the theatrical run that is deciding the date of the digital release of Telugu films. Telugu digital platform Aha turned out a crucial player and acquired the digital rights of the recently impressive Telugu films Krack and Naandhi. They are playing it safe and are betting on interesting projects instead of shelling out huge bucks for a single film. Aha acquired the digital rights of Gaali Sampath which ended up as a dud at the box-office.
The film will start streaming from March 19th on Aha, just a week after its theatrical release. Zombie Reddy had an impressive theatrical run and the film will stream on Aha from March 26th. Tollywood sensational film Uppena is all set to complete its 50 days run at the box-office and the film streams on Netflix from March 24th. Netflix is yet to announce this officially. The digital deals of some other recent releases are closed and the dates would be announced soon.
Uppena team gearing up for a big bash
Uppena happens to be the biggest hit in Telugu cinema among the small movies. The film scripted history and collected over Rs 50 crores in its theatrical run. The film is reaching 50 days run and is still raking decent revenues in some of the regions of the Telugu states. The makers are planning a grand bash on the evening of the 18th to celebrate the success and the 50 days run in a grand manner. The grand bash will take place in N Convention Centre, Hyderabad.
The entire movie unit, distributors and several celebrities from the industry are invited for the celebrations. Directed by Buchi Babu, Uppena marked the debut of Vaisshnav Tej and Krithi Shetty in the lead roles. Devi Sri Prasad is the music director and Mythri Movie Makers are the producers. Tamil actor Vijay Sethupathi played the lead antagonist.
Tollywood following a new Trend
Telugu audience are the first to return back to theatres after the arrival of coronavirus pandemic. With several industries yet to reopen, Telugu film industry witnessed three blockbusters in three months: Krack, Uppena and Jathi Ratnalu. The music album is playing a crucial role in the success of the films. If the music album is a huge hit, the audience are rushing to theatres. Uppena and Jathi Ratnalu are the best examples. Next comes the trailer of the film and the openings of the films are highly dependent on the trailer.
The audience are matured enough and they are not bothered to watch a film in theatres if they aren’t impressed with the trailer of the film. The promotional content and the way a film is promoted is also playing a crucial role. The promotions of Jathi Ratnalu played a big role in the film’s success and the massive promotions are drawing the audience to theatres. The filmmakers have to focus much on the promotional strategies and music albums which turned out to be the key factors of a film’s success in Telugu cinema.
Uppena continues its decent run
Uppena is one small film that raked a theatrical share of over Rs 50 crores. Despite several releases in the coming weeks, Uppena continued to remain strong and had a decent run at the box-office. This week, Jathi Ratnalu emerged as the winner and dominated other releases Sreekaram, Gaali Sampath. Gaali Sampath is a washout and Sreekaram is struggling to get housefull boards during the weekend. Uppena took the advantage of Maha Shivaratri and witnessed decent footfalls.
The film collected a decent share over the weekend for the buyers. The film is expected to end its theatrical run by the end of next weekend. Uppena is directed by a debutant Buchi Babu and it featured Vaisshnav Tej and Krithi Shetty in the lead roles. Mythri Movie Makers are the producers.
Uppena enters 50cr club – List of 50cr Films
Uppena after its third week has successfully entered into the 50 cr distributor share (worldwide) club. This is a sensational feat for a debutant as it becomes the first Indian film for a debutant to collect over this mark. Starting with opening day followed by the first week and full run the film has smashed all sorts of record for a debutant. Theatrical rights of the film are valued for 20cr and film has collected 2.5 times of that. Below is the list of films that have collected 50 cr share worldwide.
In the order of release date:
1. Magadheera
2. Dookudu
3. Gabbar Singh
4. Seethamma Vaakitlo Sirimalle Chettu
5. Attarintiki Daredi
6. Race Gurram
7. Baahubali
8. Srimanthudu
9. Nannaku Prematho
10, Sardaar Gabbar Singh
11. Sarrainodu
12. Janatha Garage
13. Dhruva
14. Khaidi No.150
15. Katamarayudu
16. Baahubali2
17. Duvvada Jagannadham
18. Jai Lava Kusa
19. Agnyaathavaasi
20. Rangasthalam
21. Bharat Ane Nenu
22. Naa Peru Surya
23. Geetha Govindam
24. Aravindha Sametha
25. Vinaya Vidheya Rama
26. F2
27. Maharshi
28. Saaho
29. Syeraa Narasimha Reddy
30. Sarileru Neekevvaru
31. Ala Vaikunthapurramuloo
32. Uppena
Mahesh Babu leads the list with 6 films followed by Allu Arjun / Pawan Kalyan with 5 films. Chiranjeevi / Venkatesh has 2 each when it comes to the 80’s heroes. Only two of them achieved this mark in that generation. 50cr is not an achievement for a biggie as they are collecting this amount in a single day. But that is still an achievement for medium/ small budget films.
February Box-office: Big Boost for Telugu Cinema
February is a dull season for films generally. But with 2020 shattered due to coronavirus and summer 2021 packed with releases, several films released in February. The month started with Zombie Reddy and the film raked decent money at the box-office. Then came Uppena which is named as the biggest hit among the small movies. The film is standing close to Rs 50 crore share worldwide and had a super strong weekend. The film registered record openings all over and Uppena had a dream run at the box-office.
Allari Naresh is back on track after eight complete years. His recent offering Naandhi released along with a bunch of films and emerged as the winner. Along with critical acclaim, Naandhi also made decent money. Zombie Reddy, Uppena, Naandhi ended up as winners of the month. The rest of the films failed to make an impact. Nithiin’s new film Check is heading for a disaster. Vishal’s Chakra and Sumanth’s Kapatadhaari failed to rake decent numbers. On the whole, Tollywood had a decent February and the numbers of films like Uppena are a huge boost for Telugu cinema.
Uppena continues its Dream Run
Uppena is one of the biggest hits of Telugu cinema among the small films. The movie ran with packed houses in the first week and the second weekend. With a bunch of films released on Friday, the collections of Uppena slowed down. But with all the recent releases receiving poor response, Uppena had a super strong Saturday at the box-office. The film will have a packed Sunday at the ticket windows all over the Telugu states. The film is expected to collect Rs 50 crores in its final run. Vaisshnav Tej and Krithi Shetty are the lead actors in Uppena that is directed by Buchi Babu. Mythri Movie Makers are the producers.
Uppena 2 weeks Worldwide Collections – Emerges Highest grosser Ever in February
Uppena has continued its very good run in the second week as the film has added 10cr distributor share worldwide. Two weeks worldwide share of the film now stands at 48 Cr. The film is now aiming to cross the 50cr mark which will be a new record for a debutant film. It has now emerged as the highest grosser ever among all the films that had released in February beating Mirchi (47.85 cr distributor share) though that film would be in the 100cr share club if adjusted to inflation. It has also beaten the likes of Fidaa which is another rom-com. The film will face competition from Check this week.
Below are the area wise 14 days Shares
| Area | 2 Weeks Collections | First Week Collections | 5 days collections | 4 Days Collections | First Weekend Collections | Collections |
|---|---|---|---|---|---|---|
| Nizam | 14.05 Cr | 11.55Cr | 10.29Cr | 9.31Cr | 8.11 Cr | 3.04 Cr |
| Ceeded | 7.70 Cr | 5.65Cr | 4.95Cr | 4.40Cr | 3.65 Cr | 1.32 Cr |
| UA | 7.96 Cr | 6.23Cr | 5.47Cr | 4.90Cr | 4.12 Cr | 1.43 Cr |
| Guntur | 2.80 Cr | 2.10Cr | 1.88Cr | 1.70Cr | 1.50 Cr | 0.65 Cr |
| East | 4.60 Cr | 3.67Cr | 3.22Cr | 2.84Cr | 2.36 Cr | 0.99 Cr |
| West | 2.70 Cr | 2.09Cr | 1.90Cr | 1.73Cr | 1.53 Cr | 0.81 Cr |
| Krishna | 2.90 Cr | 2.39Cr | 2.18Cr | 2Cr | 1.76 Cr | 0.61 Cr |
| Nellore | 1.66 Cr | 1.28Cr | 1.10Cr | 0.99Cr | 0.86 Cr | 0.35 Cr |
| AP/TS | 44.37 Cr | 34.96Cr | 30.99Cr | 27.87Cr | 23.9 Cr | 9.20 Cr |
| ROI | 2.50 Cr | 2.10Cr | 1.50 Cr | |||
| Overseas | 1.10 Cr | 0.90Cr | 0.80 Cr | |||
| Worldwide Share | 47.97 Cr | 37.96Cr | 26.20 Cr |
Mahesh Babu’s One Word Review On Uppena
Breaking many box office records, Uppena is continuing to dominate in its second week as well. The film recently crossed Rs 70 Cr gross mark and it is already the biggest earner for a debut hero. Hero Vaishnav Tej, heroine Krithi Shetty and director Buchi Babu Sana are over cloud nine with the huge success.
Meanwhile, superstar Mahesh Babu who is always there to encourage good cinema has posted one word review. He’s all praises for Vaishnav Tej, Krithi Shetty and also appreciated director Buchi Babu Sana.
#Uppena… One word… CLASSIC! @BuchiBabuSana you’ve made one of those rare timeless films… Proud of you! It’s really heartwarming when you see two newcomers come up with stellar performances…. #VaisshnavTej and @IamKrithiShetty … you guys are stars! And finally hats off to @aryasukku garu and @MythriOfficial for backing a project like Uppena. Like I said it’s one of those timeless films… Proud of you guys!,” posted Mahesh Babu.
Uppena brought good name as well as film offers for all the prominent cast and technicians associated with it.
Tollywood is back on track in just 2 Months
Tollywood is the only film industry that reopened completely and announced releases till the end of this year. Even the Bollywood filmmakers and analysts are surprised to see the way Telugu releases performed at the box-office. The calculations have been different completely last year. Several experts predicted that it would take a couple of years for the market to revive completely and there would be a huge crisis for finances because of the coronavirus. Some of them even predicted that the top actors, directors and technicians will slash down their remunerations to save the film industry and producers. There were debates that the exhibition industry which was badly hit will struggle a lot as the theatres are shut for a year.
But things are extremely different in Telugu cinema. The predictions came down from two years to two months. The industry is back within a span of just two months. Films like Krack and Uppena overperformed and proved that the Tollywood audience are ready to watch films in theatres. Small films like 30 Rojullo Preminchatam Ela, Zombie Reddy and Naandhi proved that the Telugu audience will continue to support good films. The actors never slashed down their remunerations and they signed a bunch of projects in a surprise. Most of the actors are ready with a strong lineup for the next two years. The producers and distributors continued to shell out money for stars.
The theatrical rights for almost all the announced films for the year are sold out which is an example that Tollywood is back to track in just two months. Almost 20 films are set to test their luck in summer and if most of them perform well, Tollywood would have a golden era ahead.
Rock-solid Sunday for Uppena
Uppena had an exceptional second Sunday at the Tollywood box-office. The numbers are quite higher than the second Sunday numbers of several blockbusters. The film remained super strong from A to C centres dominating all the recent releases. Going with the numbers, the distribution sector predicts that Uppena will have a decent run for a couple of more weeks. Allari Naresh’s recent offering Naandhi gained strength every single day and had a rock-solid Sunday. The film witnessed housefull boards all over Telugu states.
Other releases Chakra, Pogaru and Kapatadhaari fell flat over the weekend due to the poor word of mouth. Uppena and Naandhi are expected to receive decent footfalls over the weekdays. Nithiin’s next offering Check is hitting the screens this Friday. Chandrasekhar Yeleti directed the movie and Check is carrying decent expectations.
Balayya appreciates Uppena
Uppena is one film that emerged as one of the biggest hits in the recent times in Telugu cinema. The film is running with packed houses all over and is raking massive revenues. Nandamuri Balakrishna watched Uppena along with his family members in a private screening in Prasad Labs this evening. He appreciated the film’s director Buchi Babu and the producers Mythri Movie Makers for the film. The makers also released the picture of Balayya with the film’s director Buchi Babu.
Balayya is shooting for Boyapati Srinu’s action entertainer currently that will release in summer. He will next work with Mythri Movie Makers and the film will be directed by Gopichand Malineni. Gopichand is currently working on the script and an official announcement would be made soon. The shoot of this mass entertainer starts from May.
http://twitter.com/MythriOfficial/status/1363144039814426631/photo/1
Uppena continues to dominate Tollywood box-office
Vaisshnav Tej’s debut film Uppena ruled the Tollywood box-office last week and it had an exceptional first week all over. Four films Allari Naresh’s Naandhi, Sumanth’s Kapatadhaari, Vishal’s Chakra and Pogaru released on Friday. None of the films reported decent openings and all the films except Naandhi received poor to below-average response. In most of the regions across Telugu states, Uppena continued to dominate and witnessed packed houses on its second Friday.
Allari Naresh’s Naandhi received a decent response though the openings have been poor. The film picked up by evening shows and had good second shows across the Telugu states. Naandhi is expected to report good numbers on Saturday and Sunday. Uppena will continue the domination in its second weekend too.
Uppena first week worldwide collections – Blockbuster
Uppena has an excellent first week with a worldwide distributor share of close to 38 cr. This is the second-highest first-week share for a medium budget film behind F2 which had collected 42.70 Cr share. The film is a Blockbuster and the second film this year after Krack to attain this status. The next target for the film will be entering the 50cr club and it depends on how much growth it will show over the second weekend.
Below are the area wise 7 days Shares
| Area | 2 Weeks Collections | First Week Collections | 5 days collections | 4 Days Collections | First Weekend Collections | Collections |
|---|---|---|---|---|---|---|
| Nizam | 14.05 Cr | 11.55Cr | 10.29Cr | 9.31Cr | 8.11 Cr | 3.04 Cr |
| Ceeded | 7.70 Cr | 5.65Cr | 4.95Cr | 4.40Cr | 3.65 Cr | 1.32 Cr |
| UA | 7.96 Cr | 6.23Cr | 5.47Cr | 4.90Cr | 4.12 Cr | 1.43 Cr |
| Guntur | 2.80 Cr | 2.10Cr | 1.88Cr | 1.70Cr | 1.50 Cr | 0.65 Cr |
| East | 4.60 Cr | 3.67Cr | 3.22Cr | 2.84Cr | 2.36 Cr | 0.99 Cr |
| West | 2.70 Cr | 2.09Cr | 1.90Cr | 1.73Cr | 1.53 Cr | 0.81 Cr |
| Krishna | 2.90 Cr | 2.39Cr | 2.18Cr | 2Cr | 1.76 Cr | 0.61 Cr |
| Nellore | 1.66 Cr | 1.28Cr | 1.10Cr | 0.99Cr | 0.86 Cr | 0.35 Cr |
| AP/TS | 44.37 Cr | 34.96Cr | 30.99Cr | 27.87Cr | 23.9 Cr | 9.20 Cr |
| ROI | 2.50 Cr | 2.10Cr | 1.50 Cr | |||
| Overseas | 1.10 Cr | 0.90Cr | 0.80 Cr | |||
| Worldwide Share | 47.97 Cr | 37.96Cr | 26.20 Cr |
Vaisshnav has volcano within: Ram Charan
Megapowerstar Ram Charan who graced the success celebrations of ‘Uppena’ movie, thanked the Telugu audiences first.
“2020 was a tough year for the entire film industry. While other film industries are still recovering, I can say with pride that our Tollywood industry has recovered hundred percent with the blockbuster success of ‘Uppena.’ I must also congratulate the producers of this film for waiting and daring to release the movie in testing times,” said Ram Charan.
Then the mega hero complemented the director Buchi. “I have been hearing a lot of numbers of the collections. This is not possible for a debutant but he did it. Sukumar is the best ‘Acharya’ for Buchi and Buchi is the best student from Sukumar’s school. I hope Buchi remains this grounded and makes many more blockbusters like this,” said Ram Charan.
Talking about hero Vaisshnav, Charan added, though he looks silent and innocent, there is a volcano within him, be careful with him. “When Vaisshnav decide to step into films, it’s Megastar Chiranjeevi garu and Kalyan Babai who encouraged him. It’s a blessing for him and us that they are in our lives,” added Charan.
The ‘RRR’ actor also spoke to about Krithi Shetty. “Probably no other heroine got such a huge debut in the recent times. This is just the beginning for Krithi and she has a long way to go. Perhaps Mythri producers will find it tough to get the dates of Krithi in future,” stated Charan.
The event witnessed a massive crowd and the success celebrations brought a cheer to the producers as well.
Meanwhile ‘Uppena’ is going super strong at the box office. The film might end up raking up Rs 50 crore share.
