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Exclusive: Top digital platforms put Indian Originals on Hold

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Top digital platforms like Amazon Prime and Netflix are focused on the Indian film industry after the sudden rise in subscribers and the innovative content the Indian filmmakers are producing. Netflix and Amazon floated their offices in Mumbai and they roped in talent to finalize the scripts. Netflix was aggressive and produced several originals in Hindi. Pitta Kathalu was the only Telugu project that came from Netflix. The top giant shelved Baahubali web series after spending crores as they weren’t impressed with the content.

Amazon was successful with the franchise of The Family Man and had several projects on board. Several other projects are in discussion stages. The digital giants have invested huge and acquired the digital rights of several big-budget projects in Hindi, Telugu and Tamil languages. With most of the films yet to hit the screens, the digital premieres are delayed by almost months. After this, digital giants like Amazon and Netflix decided to hold the upcoming originals for a while.

There would be no productions from Amazon and Netflix in the upcoming months. But they would continue to acquire the digital streaming rights of notable Indian films that will feature stars. The coronavirus pandemic and the results of some of the Indian originals made these giants take the call.

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Rana to close Virata Parvam deal for Netflix

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Rana Daggubati is done with the shoot of Virata Parvam and the film was announced for summer release this year. The digital rights are picked up by Netflix for a decent price. Rana Daggubati has inked several deals with Netflix for future collaborations in association with his production house Suresh Productions. With the theatres yet to reopen and experts warning of the third wave of coronavirus, Rana Daggubati decided to close the deal of Virata Parvam and head for a direct digital release.

He is currently negotiating with Netflix for the final deal which will be closed soon. The film is expected to stream on Netflix next month if the talks are successful. Virata Parvam is directed by Venu Udugula and Rana Daggubati, Sai Pallavi are the lead actors. Suresh Productions and SLV Cinemas are the producers. The deals of Narappa and Drishyam 2 featuring Venkatesh are closed recently and they are heading for a direct digital release. Now its the turn for Rana Daggubati’s Virata Parvam.

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Netflix to put film lovers on cloud nine with Navarasa

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Netflix has brought together top names of south Indian film industry for its nine-part Tamil anthology film – Navarasa.

The movie presented by filmmaker Mani Ratnam and writer and filmmaker Jayendra Panchapakesan, is based on the nine ‘rasas’ (human emotions) – anger, compassion, courage, disgust, fear, laughter, love, peace and wonder.

It will release exclusively on Netflix on August 6 2021 across 190 countries. Netflix has launched the teaser of Navarasa, which is winning accolades from various quarters.

The directors who have helmed the nine ‘rasas
are- Arvind Swami, Bejoy Nambiar, Gautham Vasudev Menon, Karthick Naren, Karthik Subbaraj, Priyadarshan, Rathindran Prasad, Sarjun, and Vasanth Sai.

Say Mani Ratnam and Jayendra Panchapakesan, “The project was executed in the thick of the pandemic, under the most difficult conditions by the different teams. Putting the utmost safety measures in place, nine films were completed. Today Navarasa is ready for the world to see. Navarasa will showcase the talent and creativity of our industry. It will also support 12000 of our colleagues to tide through the pandemic.”

The teaser was conceptualized by filmmaker Bharat Bala and it gives a glimpse of human emotions as captured in the nine short films.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix brings a new team for Baahubali Before The Beginning

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After the super success of Baahubali franchise, Netflix decided to produce a web series Baahubali Before The Beginning. Deva Katta and Praveen Sattaru are on the board as directors but Netflix scrapped the project after 80 percent of the shoot got completed as they weren’t impressed with the content. Netflix formed a new team that reworked on the script and Baahubali Before The Beginning is all about the life story of Sivagami and her remarkable journey as the Queen of Mahishmathi.

The latest update is that Jannat fame Kunal Deshmukh and The Girl On the Train fame Ribhu Dasgupta are on board to direct Baahubali Before The Beginning. Mrunal Thakur is replaced with Wamiqa Gabbi to play Sivagami in this periodic film. The entire scriptwork of Baahubali Before The Beginning is completed and the shooting commences from September. A massive budget is allocated for Baahubali Before The Beginning and it will release in all the Indian and international languages.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Samantha in talks with Netflix?

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Samatha Akkineni is winning accolades for her performance in The Family Man 2. One should have guts to sign a role like Raji and the actress did it with utmost perfection. Amazon Prime is in talks with Samantha for one more project but things are yet to be finalized. Now, one more digital giant Netflix approached Samantha for a web series and the actress is expected to play the lead role. The actress is yet to go through the assignment and sign the deal. Samantha is not in a hurry for now.

She has Gunasekhar’s Shaakuntalam which will resume shoot in July. But Samantha made up her mind to sign more web-based projects and do challenging roles in the future. The actress decided to sign films and web series simultaneously. Samantha is also considered for the role of the heroine in Pawan Kalyan’s next film that will be directed by Harish Shankar.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Samantha becomes OTT queen

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Samantha is definitely going through the best phase of her life right now. Usually when heroines stop playing glamorous roles on silver screen, they gradually fade away. But Samantha , at this time, is getting very good performance oriented roles not only on silver screen but also on OTT. Details as below.

Samantha’s recent web series, ‘Family Man’ Season 2, is receiving rave reviews and the series is one of the biggest hits in OTT history of India. Samantha played the role of a militant fighting for a separate Eelam in Sri Lanka. This web series released on Amazon Prime and was an instant hit. Now news is circulating that another leading digital company Netflix is planning to do a web series with Samantha. Reportedly, Netflix is ​​planning to do a series in Telugu, Tamil and Hindi with Sam in the lead role. Of course, Samantha is yet to respond on this news. Samantha has already done a show Sam Jam in Aha OTT.

At this moment Samantha is the most sought after actress by OTT platforms like Amazon, Netflix and Aha.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Hundreds of web-based projects struggling to see light

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Top digital giants Amazon Prime and Netflix ventured into the Indian market and they are producing web series and web-based movies. They have strict guidelines and a project starts after the script gets approved. A corporate style of filmmaking will be followed right from scripting to the production of the project. There are several enthusiastic filmmakers who locked the scripts and produced such projects. They are keen to ink a deal with these top digital streaming platforms and release their completed projects.

There are hundreds of completed projects and the filmmakers are negotiating to release these projects. Digital giants like Netflix and Amazon are against these completed projects. Several upcoming writers and directors worked on projects and there are an ample number of web-based projects that completed shoot but they are unable to see the light. Several small digital platforms have been floated in the recent months and some of the completed projects are released on these platforms on pay-per-view basis.

After the arrival of the first wave of coronavirus, several top directors were focused on web-based projects but most of them are kept on hold and they never materialized after the shoots resumed. Though some of them released, the response was limited. Telugu digital platform Aha is picking up some of the interesting projects while most of the completed projects will struggle to hit the digital platforms.

There are hundreds of completed projects that are yet to have a release and they are stalled as there are not viable financially.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix spending a Bomb on Content in 2021

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Top digital platform Netflix announced that it would be spending 17 billion USD on the content this year. With the ongoing coronavirus pandemic, Netflix is keen to deliver more and more innovative content for the subscribers. Several projects delayed due to the pandemic as the shoots are kept on hold. But Netflix had a record growth in the number of subscribers and the top streaming giant added 4 million new subscribers this year. There are speculations that 1 millon new subscribers will be added in the second quarter. Netflix announced that there would be upcoming seasons for several impressive projects.

Netflix also announced its strong lineup for the upcoming months recently. With the new subscribers increasing at a fast pace and considering the pandemic situation, Netflix decided to spend more on the shows and films. Netflix spent 11.8 billion USD last year and 13.9 billion USD was spent in the year 2019. The most-watched shows on the platform are said to be Fate: The Winx Saga (57 million), Ginny and Georgia (52 million), Firefly Lane (49 million) and Cobra Kai: Season 3 (45 million). The most-watched films on Netflix are Outside the Wire (66 million), Yes Day (62 million), I Care a Lot (56 million). 

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Allu Aravind’s deal with Netflix

Mega Producer Allu Aravind floated his own digital platform Aha. Though the response was poor initially, the Telugu digital platform acquired the rights of several films after which the digital platform picked up. Aha acquired the digital rights of Krack, Naandhi, Zombie Reddy, Gaali Sampath and several other films recently. Allu Aravind’s recent production Chaavu Kaburu Challaga too will stream on Aha after it completes the theatrical run. Allu Aravind recently inked a deal with Netflix.

He sold the streaming rights of Akhil’s Most Eligible Bachelor to Netflix after he received a decent quote. The deal is closed recently. Most Eligible Bachelor is directed by Bommarillu Baskar and it features Akhil, Pooja Hegde in the lead roles. The film is heading for a June release and is touted to be a romantic family entertainer.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix announces 41 Indian projects for 2021

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Digital giant Netflix has enough subscribers in the country and Netflix too has been producing Indian films and web series. The digital giant announced 13 new movies for the year along with 15 web series that are Indian-based. Here is the list of the 41 new projects from Netflix for the year 2021:

Movies:

Ajeeb Daastaans featuring Fatima Sana Shaikh, Jaideep Ahlawat.
Bulbul Tarang featuring Sonakshi Sinha, Tahir Raj Bhasin.
Dhamaka with Kartik Aaryan and Mrunal Thakur.
The Disciple featuring Aditya Modak, Dr. Arun Dravid.
Haseen Dillruba starring Taapsee Pannu, Vikrant Massey, Harshvardhan Rane.
Jaadugar starring Jitendra Kumar, Arushi Sharma.
Jagame Thandhiram starring Dhanush
Meenakshi Sundereshwar starring Sanya Malhotra
Milestone featuring Suvinder Vicky, Lakshvir Saran.
Navarasa produced Mani Ratnam and featuring several stars.
Pagglait starring Sanya Malhotra, Sayani Gupta, Ashutosh Rana.
Penthouse starring Bobby Deol, Arjun Rampal, Sharman Joshi, Mouni Roy.
Sardar Ka Grandson starring Neena Gupta, Arjun Kapoor, Rakul Preet Singh, John Abraham.

Web Series:

Aranyak starring Raveena Tandon
Bombay Begums featuring Pooja Bhatt, Shahana Goswami, Amruta Subhash.
Decoupled starring R Madhavan, Surveen Chawla.
Delhi Crime: Season 2 starring Shefali Shah, Rasika Dugal, Rajesh Tailang.
Feels Like Ishq starring Radhika Madan, Amol Parashar.
Finding Anamika starring Madhuri Dixit Nene, Sanjay Kapoor.
Jamtara: Season 2 featuring parsh Shrivastava, Monika Panwar.
Kota Factory: Season 2 featuring Mayur More, Jitendra Kumar, Alam Khan.
Little Things: Season 4 starring Dhruv Sehgal and Mithila Palkar.
Mai starring Sakshi Tanwar, Wamiqa Gabbi.
Masaba Masaba: Season 2 starring Neena Gupta, Masaba Gupta.
Mismatched: Season 2 starring Prajakta Koli, Rohit Saraf.
Ray featuring Manoj Bajpayee, Gajraj Rao.
She: Season 2 featuring Aaditi Pohankar, Vishwas Kini.
Yeh Kaali Kaali Ankhein starring Tahir Raj Bhasin, Shweta Tripathi.

Comedy Specials:

Untitled Aakash Gupta stand-up special
Comedy Premium League
Untitled Kapil Sharma stand-up special
Untitled Prashasti Singh stand-up special
Untitled Rahul Dua stand-up special
Untitled Sumukhi Suresh stand-up special

Documentary Series:

Crime Stories: India Detectives
House of Secrets: The Burari Deaths
Indian Predator
Searching for Sheela
The Big Day: Collection 2
Fabulous Lives of Bollywood Wives: Season 2
Social Currency

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix announces their first Telugu Anthology

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Top digital giant Netflix is expanding their wings to regional markets after the Indian audience are quite interested in watching original shows and web series. Netflix today announced its first ever Telugu anthology titled Pitta Kathalu. Tollywood successful directors Nandini Reddy, Nag Ashwin, Tharun Bhascker and Sankalp Reddy directed Pitta Kathalu which has four episodes and renowned South Indian actors.

Jagapathi Babu, Shruti Haasan, Amala Paul, Lakshmi Manchu, Srinivas Avasarala, Satyadev, Anish Kuruvilla played the lead roles in Pitta Kathalu. The Netflix original will stream from February 19th.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Nag’s Wild Dog streaming date locked

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King Nagarjuna is all set to release his next film Wild Dog which is an action thriller. Solomon is the director and Wild Dog is said to be a realistic attempt that would be an apt one for digital platforms. When the theatres are shut and the distribution industry is shattered, Nag took a wise call and sold off the streaming rights of Wild Dog for Netflix. The entire post-production work of Wild Dog is completed now.

Wild Dog will stream on Netflix from January 26th and will be available in Telugu, Hindi, Tamil and Malayalam languages. The dubbing work too is completed recently. There are speculations that Netflix acquired the rights of the film for a record price of Rs 37 crores. Nag plays an NIA cop in the film and several actors from other film industries played crucial roles. Hollywood stunt master David Ismalone composed the action episodes for Wild Dog. Matinee Entertainments are the producers of Wild Dog.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix bags Uppena rights for a record price

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The makers are of Uppena are quite confident on the product and they are not in a hurry about the release of the film. The film’s producers Mythri Movie Makers sold off the digital rights of all their previous films for Amazon Prime. This time, the deal is closed with the other digital giant Netflix. Amazon’s quote for the digital rights was quite low and the makers of Uppena decided to wait for the film’s release.

Going with the update, Netflix acquired the digital rights of all the languages of Uppena for a record price. The film is high on expectations and the songs received exceptional response. Buchi Babu Sana is the director and Uppena is a rustic love story that marks the debut of actors Vaishnav Tej and Krithi Shetty. Devi Sri Prasad composed the music.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Bad Boy Billionaires: Netflix shocks Ramalinga Raju

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Digital giant Netflix told the High Court of Telangana that there is no need to acquire the permission of Satyam CEO Ramalinga Raju to make a documentary on his life story as the entire content and information is available in the public domain. Netflix made the submissions before the division bench yesterday. Bad Boy Billionaires is made on the life stories of Ramalinga Raju, Vijay Mallya, Mehul Choksy and Subrata Roy. After an injunction order was passed by the lower court, Netflix approached the Telangana High Court.

Netflix also argued that the documentary series is just related to a scandal and has nothing to do with the family members of Ramalinga Raju. Netflix also said that one of the associates of Ramalinga Raju also granted to use the archives of the picture collection. The further hearing is postponed to December 4th. Netflix argued that Ramalinga Raju took a U-Turn after he granted permission for the documentary initially.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix signs Love Stories with Tollywood directors

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Top digital platform Netflix produced Lust Stories in Hindi which was a smashing hit. Lust Stories is made in Telugu and it will stream very soon. Netflix has been holding talks with various Tollywood directors for various projects and we have come to know that the top digital platform is in plans to produce a set of love stories with talented directors. Titled ‘Love Stories’, the four-episode web series will start rolling soon. Four young directors of Telugu cinema will direct this project.

Shiva Nirvana, Ajay Bhupathi are finalized already for the first two episodes. A decent budget is allocated for the project and the directors are offered handsome remuneration. The other two directors of Love Stories will be finalized soon and the project will release on Netflix next year. Netflix is also holding talks with various Telugu directors for several projects. The digital giant is also acquiring the streaming rights of Telugu films.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Tollywood directors prefer Aha over Amazon and Netflix

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Digital giants like Netflix and Amazon gained a huge set of audience across the Indian market. Several Tollywood directors and producers shifted their focus towards web series and OTT shows after the arrival of coronavirus pandemic. Allu Aravind’s Aha wanted to be a tough competitor but none of the web projects impressed the audience. But a lot of filmmakers are keen to join hands with Aha instead of Amazon or Netflix. It is because the digital giants are taking a longer time to finalize the projects.

Amazon and Netflix follow a corporate discipline and structure to finalize the projects and scripts. They need to go through the entire script and the script needs levels of approval. For the approval of scripts alone, it takes 3-4 months. Then the focus gets shifted on the budgets and the casting. Amazon and Netflix are keen on working directors who have prior experience in web series and web-based films. Our Tollywood directors are not experienced in scripting web series.

Hence, most of them are inking deals with Aha as Allu Aravind is an instant decision maker and gives a free hand for experienced directors. The corporate style of work is not which our directors and filmmakers follow. So, several directors are knocking the doors of Aha.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Aamir Khan and Netflix’s multi-project deal locked?

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Bollywood Superstar and Mr Perfect Aamir Khan is zeroing in many projects after the arrival of coronavirus pandemic. With his fellow actors exploring the digital space, Aamir Khan is waiting for the right project and wanted his debut to be grand. As per the latest news, Aamir Khan and digital giant Netflix inked a multi-project deal recently. The talks are on from the past six months and things are in advanced stages.

Netflix will produce a film along with three web series with Aamir Khan in the lead role. Aamir Khan Productions will co-produce these projects. The details about the projects are yet to be unveiled. Aamir Khan is expected to make an announcement about the same very soon. Aamir Khan is shooting for Laal Singh Chaddha which was planned for release this December. The new release date of the film will be announced soon.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Exclusive: Netflix has a shock for Baahubali makers

After the super success of Baahubali franchise, digital giant Netflix came on to the board to bankroll the web series ‘Baahubali: Before the Beginning’. Arka Media Works is handling the production responsibilities and are co-producing the big-budget project. They invested ample time on the project after the release of Baahubali franchise. Praveen Sattaru and Deva Katta are on board as directors. The shoot of Baahubali: Before the Beginning started last year.

Netflix is not completely impressed with the output and kept the project on hold. The digital giant asked the production house and the team to rework. Praveen Sattaru and Deva Katta are reworking on some of the episodes. Even the VFX work did not reach the expectations. Baahubali: Before the Beginning is made as a 13 episode series and SS Rajamouli directed the first episode.

Netflix will take the final call about Baahubali: Before the Beginning once the changes are done. Netflix which produced several impressive web-based shows is feeling the heat from the Indian audience. None of their recent Indian projects impressed the audience. Baahubali: Before the Beginning was initially planned for release this year and with this unexpected break, the project’s release is now pushed to 2021.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

One more Netflix Indian show falls flat

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Netflix emerged as a digital leader across the globe and it has millions of subscribers. The digital platform produced and presented some of the best shows with innovative content. But when it comes to India, most of their ideas failed and the shows fell flat. Several Bollywood actors inked deals with the digital giant. After Sushant Singh Rajput and Jacqueline Fernandez starrer Drive ended up as a dud, the latest one that released on Netflix is Mrs. Serial Killer. The web movie featured Manoj Bajpayee and Jacqueline Fernandez in the lead roles.

The web-based film released yesterday on Netflix and it received poor response from the viewers. The ratings have been below average and reached worst by evening. Some of them say that Mrs. Serial Killer will compete and top the list of one of the worst 2020 films of Netflix.

This is not the first time, Netflix failed with Indian shows. Bard of Blood, Leila, Ghoul, Delhi Crime and the list of bad shows goes on. The leaders in producing impressive content are falling short of expectations when it comes to the Indian audience. Though the ideas sound innovative, the writing and the execution are making these fall flat. Web-based shows are quite different from films when it comes to writing and presentation.

Indian filmmakers should learn some tricks from filmmakers like Raj, DK (The Family Man) and Neeraj Pandey, Shivam Nair (Special Ops) to pen some impressive web series before digital giants like Netflix and Amazon move away from Indian markets.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Coronavirus Row: 16 million new subscribers for Netflix

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The coronavirus hit left the entire globe in lockdown and everyone is sheltering at their homes in this crisis. Watching the content on digital platforms like Amazon, Netflix turned out to be everyone’s pass time from the past couple of months after the coronavirus outbreak. OTT giant Netflix saw a record number of 15.8 million new subscribers in the period of January and March this year. Though the number was predicted to be 6-7 million, the added accounts are huge. This is said to be the biggest quarterly addition for Netflix after it emerged into a business.

Netflix said that they increased the membership growth considering the huge demand and higher viewing. USA and Canada contributed 2.3 million new subscribers for Netflix in the first quarter of 2020. The digital giant has 183 million subscribers across the globe and 60 million subscribers are from the USA. It is also predicted that countries like the USA could get a wave of canceled subscriptions after the home restriction comes to an end and when people head to work. This is because of the financial crisis as millions lost their jobs due to coronavirus pandemic. Investors did not rush to buy Netflix shares and the price remained almost the same at 433 USD.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

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