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Exclusive: Netflix has a shock for Baahubali makers

After the super success of Baahubali franchise, digital giant Netflix came on to the board to bankroll the web series ‘Baahubali: Before the Beginning’. Arka Media Works is handling the production responsibilities and are co-producing the big-budget project. They invested ample time on the project after the release of Baahubali franchise. Praveen Sattaru and Deva Katta are on board as directors. The shoot of Baahubali: Before the Beginning started last year.

Netflix is not completely impressed with the output and kept the project on hold. The digital giant asked the production house and the team to rework. Praveen Sattaru and Deva Katta are reworking on some of the episodes. Even the VFX work did not reach the expectations. Baahubali: Before the Beginning is made as a 13 episode series and SS Rajamouli directed the first episode.

Netflix will take the final call about Baahubali: Before the Beginning once the changes are done. Netflix which produced several impressive web-based shows is feeling the heat from the Indian audience. None of their recent Indian projects impressed the audience. Baahubali: Before the Beginning was initially planned for release this year and with this unexpected break, the project’s release is now pushed to 2021.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

One more Netflix Indian show falls flat


Netflix emerged as a digital leader across the globe and it has millions of subscribers. The digital platform produced and presented some of the best shows with innovative content. But when it comes to India, most of their ideas failed and the shows fell flat. Several Bollywood actors inked deals with the digital giant. After Sushant Singh Rajput and Jacqueline Fernandez starrer Drive ended up as a dud, the latest one that released on Netflix is Mrs. Serial Killer. The web movie featured Manoj Bajpayee and Jacqueline Fernandez in the lead roles.

The web-based film released yesterday on Netflix and it received poor response from the viewers. The ratings have been below average and reached worst by evening. Some of them say that Mrs. Serial Killer will compete and top the list of one of the worst 2020 films of Netflix.

This is not the first time, Netflix failed with Indian shows. Bard of Blood, Leila, Ghoul, Delhi Crime and the list of bad shows goes on. The leaders in producing impressive content are falling short of expectations when it comes to the Indian audience. Though the ideas sound innovative, the writing and the execution are making these fall flat. Web-based shows are quite different from films when it comes to writing and presentation.

Indian filmmakers should learn some tricks from filmmakers like Raj, DK (The Family Man) and Neeraj Pandey, Shivam Nair (Special Ops) to pen some impressive web series before digital giants like Netflix and Amazon move away from Indian markets.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Coronavirus Row: 16 million new subscribers for Netflix


The coronavirus hit left the entire globe in lockdown and everyone is sheltering at their homes in this crisis. Watching the content on digital platforms like Amazon, Netflix turned out to be everyone’s pass time from the past couple of months after the coronavirus outbreak. OTT giant Netflix saw a record number of 15.8 million new subscribers in the period of January and March this year. Though the number was predicted to be 6-7 million, the added accounts are huge. This is said to be the biggest quarterly addition for Netflix after it emerged into a business.

Netflix said that they increased the membership growth considering the huge demand and higher viewing. USA and Canada contributed 2.3 million new subscribers for Netflix in the first quarter of 2020. The digital giant has 183 million subscribers across the globe and 60 million subscribers are from the USA. It is also predicted that countries like the USA could get a wave of canceled subscriptions after the home restriction comes to an end and when people head to work. This is because of the financial crisis as millions lost their jobs due to coronavirus pandemic. Investors did not rush to buy Netflix shares and the price remained almost the same at 433 USD.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

OTT Platforms focused on Telugu content


With the emergence of OTT platforms and apps, the Indian audience are quite interested to watch various shows and web series. Amazon and Netflix who own millions of subscribers globally are making their waves into regional languages in India after the number of viewers reached an all-time high. As per their survey, the viewers are quite high across Telugu states after which they are keen on producing local content. Telugu audience are keen on regional web shows and other content. English and Hindi happens to be their second priority.

Amazon recently acquired the digital rights of several Telugu yesteryear classics and released them online. They are also producing lot of regional content. Netflix who already signed a bunch of web series in Hindi is making their debut in Telugu soon. Mega producer Allu Aravind is aware of the current trend and is in plans to launch his own OTT platform. A bunch of concepts are zeroed in already which are in various stages of production.

The level of local consumption is extremely high in Telugu states and Tamil Nadu. The large players are keen on producing Telugu content. Hotstar and Zee5 are already in the game and small players like Viu and others too are producing other web films.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Did Suresh Babu strike a big deal with Netflix?


One of the prime contender to grab digital content of Telugu films at the moment is Prime Video. This company owned by Amazon is outplaying other competitors like Hotstar, Zee5 and other OTT apps to own Telugu films. Recent biggies like Maharshi, KGF and popular movies like Brochevarevaru Ra, Agent Sai Srinivasa Athreya were all acquired by Prime Video only.

In the wake of these happenings, it is being heard in film circles that ace producer Suresh Babu made a big deal with Netflix to send them some amazing content. Though it is being heard from a long time, now it is believable as the recent films that involved Suresh Productions either through production or release, are now going to be available on Netflix only.

Suresh’s recent big venture, Samantha’s Oh Baby, went to Netflix and the film will be available on the digital streaming platform very soon. At the same time, Dorasani, a film presented by Ramanaidu Studios is also said to be acquired by Netflix only. Then we have Suresh’s proud release in recent times, C/o Kancharapalem available on Netflix now.

Going by these happenings, one would definitely believe that Suresh Babu has indeed made a big deal with Netflix.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Digital Platforms : The Future of Indian Cinema

The viewers watching digital content saw a huge rise in the country. Digital giants like Netflix and Amazon ventured into several Indian projects and they are taking space across the regional markets too. Going with the numbers, the viewers watching digital content went up by ten times in the past year which is a huge indication that it is going to be the future. Several top actors are keen and are showing interest to feature in web series as they are being made on lavish budgets and standards.

It may be known that Netflix is investing over Rs 100 crores on Baahubali: Before the Beginning. Bollywood Superstar Akshay Kumar recently announced that he is going to work with Amazon Prime for a project. Speculations are on that Salman Khan too may sign one for the digital giant. Several Tollywood production houses are in the hunt for interesting concepts to lock projects with these digital giants.

With equal scope along with cinema, top actors are now showing interest and are taking hefty pay cheques for web series which is made in seasons. Top actor Mahesh Babu is producing one which is in pre-production stages. Director Maruthi already supervised a couple of projects which are ready to hit the digital platforms. Over ten top Tollywood production houses rented office spaces especially for producing web content which is going to be the other face of entertainment. Reliance Jio, Viu, Zee5 and many others are slowly producing content based web series on reasonable budgets. Netflix is in talks to team up with talented directors to produce Indian films too.

This may give stiff competition for films in the coming days. Digital content is slowly turning the future of Indian cinema.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.

Netflix acquires ‘Baahubali’ for a mind blowing price

Indian cinema’s hit franchise Baahubali, which broke several box office worldwide with its two parts, is continuing to explore different avenues to fetch more profits for its producers.

In a mind boggling deal, the online streaming rights of the SS Rajamouli visual extravaganza( Baahubali 1,2)have been bagged by Netflix, one of the leading streaming service video apps at present, for 4 Million Dollars which turns out to 25.5 Crores ( approx in Rs). Netflix is slowly making its presence felt in India and this deal is viewed as a game changer for the company in terms of viewership. The video streaming gaint is looking to open its office in India very soon.

Baahubali producers are quite happy with the deal and said that the collaboration with Netflix will facilitate the film reach audience in all 192 countries effortlessly.

The second part of the period drama, Baahubali 2, has completed 100 days recently.

Telugu360 is always open for the best and bright journalists. If you are interested in full-time or freelance, email us at Krishna@telugu360.com.



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